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Schedule

The schedule below outlines the topics we will be covering in this course, along with the associated time frames and assignments.

  • Course begins: January 9, 2017
  • Course ends: April 28, 2017
  • Course length: 16 weeks

Note: All due dates reflect North American eastern time (ET).

Lesson 1
Lesson 1Course Introduction

Time frame

January 9 to January 15, 2017

Readings

  • Textbook: Chapter 1
  • Course Syllabus
  • Lesson Content: Course Introduction

Videos

View the following University Libraries instructional videos:

  1. "Library Introduction"
  2. "Company Research"
  3. "Industry Research"
  4. "Scanning the Environment (External Analysis)"

Assignments

Although the first five activities are not graded, you are required to complete them.

  1. YouSeeU Access and Profile: Access YouSeeU and complete your profile. Note: Even though this assignment is not graded, you should complete this because it will prepare you for the group project.
  2. 250-Word Essay: Complete and submit Bloom's Taxonomy essay. Note: This essay is not due until the end of Lesson 2.

All assignments are due by 11:59 p.m. eastern time (ET) on Sunday unless noted otherwise.

Lesson 2
Lesson 2Mission Statements

Time frame

January 16 to January 22, 2017

Readings

  • Textbook: Chapter 2
  • Lesson Content: Mission Statements
VideosView the Penn State library instructional video "Locating the Wall Street Journal." Reference earlier videos as needed.

Assignments

  1. Practice: Evaluate company mission statements.
  2. YouSeeU Introduction Video: Complete an introduction video using YouSeeU. Note: This assignment is not due until the end of Lesson 3. Even though this assignment is not graded, you should complete it because it will prepare you for the group project.
  3. 250-Word Essay: Complete and submit Bloom's Taxonomy essay.
  4. 250-Word Essay: Complete and submit mission statement essay.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 3
Lesson 3Strategic Management and Competitive Advantage

Time frame

January 23 to January 29, 2017

Readings

  • Textbook: Chapters 1 and 2
  • Lesson Content: Strategic Management and Competitive Advantage
Videos

View the Penn State library instructional videos "Hoover's and Value Line." Reference earlier videos as needed.

Assignments

  1. Practice: Assess a company's performance based on financial metrics.
  2. YouSeeU Introduction Video: Complete and submit an introduction video using YouSeeU. Note: Even though this assignment is not graded, you should complete this because it will prepare you for the group project.
  3. 250-Word Essay: Complete and submit strategic management and competitive advantage essay.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 4
Lesson 4Leading Strategic Management

Time frame

January 30 to February 5, 2017

Readings

  • Textbook: Chapters 3 and 4
  • Lesson Content: Leading Strategic Management
Videos

View the Penn State library instructional video "IBIS World." Reference earlier videos as needed.

Assignments

  1. Practice: Access company information.
  2. 250-Word Essay: Complete and submit corporate governance and ethics essay.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 5
Lesson 5External and Internal Analysis

Time frame

February 6 to February 12, 2017

Readings

  • Textbook: Chapters 5 and 6
  • Lesson Content: External and Internal Analysis
VideosView the Penn State library instructional videos "Business Source Premier" and "Thomson-One Banker." Reference earlier videos as needed.

Assignments

  1. Practice: Conduct internal, external, and SWOT analysis.
  2. 250-Word Essay: Complete and submit SWOT analysis essay.
  3. One-Page Business Summary Memo: Complete PepsiCo (PEP) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete PepsiCo (PEP) company evaluation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 6
Lesson 6Functional, Business, and Corporate Strategies

Time frame

February 13 to February 19, 2017

Readings

  • Textbook: Chapter 7
  • Lesson Content: Functional, Business, and Corporate Strategies
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Practice: Evaluate a real-life growth strategy.
  2. 250-Word Essay: Complete and submit functional, business, and corporate strategies essay.
  3. One-Page Business Summary Memo: Complete Campbell Soup Company (CPB) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation and Who Moved My Cheese Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session. Prepare for the class discussion by reviewing the Lesson 6 Class Discussion Preparation materials, located within this lesson (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete Campbell Soup Company (CPB) company evaluation.
  6. Strategic Management Project Company Selection: Select an agribusiness firm that your team will use to complete the Strategic Management Project assignment.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 7
Lesson 7International Strategies

Time frame

February 20 to February 26, 2017

Readings

  • Textbook: Revisit Chapter 7
  • Lesson Content: International Strategies
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Practice: Complete the International Environment Quiz (I, U).
  2. 250-Word Essay: Complete and submit International Business Growth essay.
  3. One-Page Business Summary Memo: Complete Mondelez International (MDLZ) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete Mondelez International (MDLZ) company evaluation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 8
Lesson 8Sustainability

Time frame

February 27 to March 5, 2017

Readings

  • There are no assigned textbook readings
  • Lesson Content: Sustainability and Corporate Social Responsibility
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Practice: Evaluate a real life sustainability strategy.
  2. 250-Word Essay: Complete and submit Sustainability: Feeding the world in 2050 essay.
  3. One-Page Business Summary Memo: Complete Chipotle Mexican Grill (CMG) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete Chipotle Mexican Grill (CMG) company evaluation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Semester BreakEnjoy the break!

Time frame

March 6 to March 12, 2017

Lesson 9
Lesson 9 Employee Engagement

Time frame

March 13 to March 19, 2017

Readings

  • There are no assigned textbook readings.
  • Lesson Content: Employee Engagement
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Practice: Determine your level of engagement with either a job experience or a student experience.
  2. 250-Word Essay: Complete and submit employee engagement essay.
  3. One-Page Business Summary Memo: Complete YUM! Brands (YUM) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete YUM! Brands (YUM) company evaluation).

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 10
Lesson 10Technology and Genetically Modified Organisms (GMOs)

Time frame

March 20 to March 26, 2017

Readings

  • There are no assigned textbook readings.
  • Lesson Content: Technology and Genetically Modified Organisms (GMOs)
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Practice: GMO Discussion Questions.
  2. 250-Word Essay: Complete and submit genetically modified organisms essay.
  3. One-Page Business Summary Memo: Complete Whole Foods Market (WFM) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete Whole Foods Market (WFM) company evaluation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 11
Lesson 11Innovation and New Products

Time frame

March 27 to April 2, 2017

Readings

  • There are no assigned textbook readings.
  • Lesson Content: Innovation and New Products
VideosReference Penn State library instructional videos as needed.

Assignments

  1. 250-Word Essay: Complete and submit innovation and new products essay.
  2. One-Page Business Summary Memo: Complete J.M. Smucker Company (SJM) company evaluation by 6:00 p.m. (ET) on Wednesday.
  3. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  4. Final Business Memo: Complete J.M. Smucker Company (SJM) company evaluation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 12
Lesson 12The Impact of Nutrition Public Policy on Strategic Thinking

Time frame

April 3 to April 9, 2017

Readings

  • There are no assigned textbook readings.
  • Lesson Content: The Impact of Nutrition Public Policy on Strategic Thinking
Videos:Reference Penn State library instructional videos as needed.

Assignments

  1. Practice: Complete the Nutrition Facts Label Exercise.
  2. 250-Word Essay: Complete and submit nutrition policy essay.
  3. One-Page Business Summary Memo: Complete Pilgrim's Pride Corporation (PPC) company evaluation by 6:00 p.m. (ET) on Wednesday.
  4. Company Evaluation Class Discussion: Participate in the class discussion by attending the Collaborate virtual class session (TBA).

    Note: If you are unable to attend the Collaborate virtual class session, you are required to do the following:
    1. View the recorded session and post a one-page synopsis of the recorded session to the assigned forum by 11:59 p.m. (ET) on Friday.
    2. Respond to at least two other students by 11:59 p.m. (ET) on Sunday.
  5. Final Business Memo: Complete Pilgrim's Pride Corporation (PPC) company evaluation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 13
Lesson 13Strategic Management Project Group Report

Time frame

April 10 to April 16, 2017

Readings

  • There are no assigned textbook readings.
  • There is no Instructor Online Lesson Content for this lesson.
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Strategic Management Group Report: Complete and submit group report.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 14
Lesson 14Strategic Management Project Presentation

Time frame

April 17 to April 23, 2017

Readings

  • There are no assigned textbook readings.
  • There is no Instructor Online Lesson Content for this lesson.
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Strategic Management Group Presentation: Complete and submit group presentation.

All assignments are due by 11:59 p.m. (ET) on Sunday unless noted otherwise.

Lesson 15
Lesson 15Strategic Management Project Review and Evaluation

Time frame

April 24 to April 28, 2017

Readings

  • There are no assigned textbook readings.
  • There is no Instructor Online Lesson Content for this lesson.
VideosReference Penn State library instructional videos as needed.

Assignments

  1. Strategic Management Peer Evaluation: Complete a peer review of your team members.
  2. Strategic Management Review and Evaluation: Review recorded team presentations and conduct evaluations.

Important: Assignments are due by 11:59 p.m. (ET) on Friday.


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