The schedule below outlines the topics we will be covering in this course, along with the associated time frames and assignments. Note that assignments are due based on Eastern Time (ET). This ensures that all students have the same deadlines regardless of where they live. All lesson assignments must be submitted by 11:59 PM (ET) on the last day of the time frame indicated below for the lesson.
Lesson 1: Overview of Strategy
| Readings: |
- Text, Chapter 1
- Lesson 1 course commentary
- "How to Perform an Analysis" document and video
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| Assignments: |
- Academic Integrity Tutorial and submit certificate of achievement
- Introduction to Firm Analysis Group Writing Assignment (GWA)
- Meet your Team in the Team Discussion Forum
- Team Contract
- Strategic Anaysis Assignment (Individual)
- Strategic Management Discussion
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Lesson 2: Assessing the External Environment
| Readings: |
- Text, Chapter 2
- Lesson 2 course commentary
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| Assignments: |
- External Impacts Discussion
- Group Writing Assignment: References
- Group Writing Assignment: Overview of Industry and Firm
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Lesson 3: The Firm's Internal Environment
| Readings: |
- Text, Chapter 3
- Lesson 3 course commentary
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| Assignments: |
- McDonald's Financial Ratio Analysis
- Group Writing Project: External Analysis of Industry
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Lesson 4: Focus on Intellectual Assets
| Readings: |
- Text, Chapter 4
- Lesson 4 course commentary
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| Assignments: |
- Nintendo Case Group Assignment
- Group Writing Assignment: Internal Analysis of Firm
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Lesson 5: Business Strategy
| Readings: |
- Text, Chapter 5
- Lesson 5 course commentary
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| Assignments: |
- Business Strategy Discussion
- Group Writing Assignment: Begin working on Firm's Competitive Advantage, which is due during Lesson 9.
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Lesson 6: Corporate Strategy (Part 1)
| Readings: |
- Text, Chapter 6
- Lesson 6 course commentary
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| Assignments: |
- Apple Proposal Discussion
- Group Writing Assignment: Begin working on Business-Level Strategy, which is due during Lesson 9.
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Lesson 7: Corporate Strategy (Part 2)
| Readings: |
- Text, Chapter 6
- Lesson 7 course commentary
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| Assignments: |
- Quiz 1 (Chapters 1–5)
- Group Writing Assignment: Begin working on Corporate-Level Strategy, which is due during Lesson 9.
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Lesson 8: International Strategy
| Readings: |
- Text, Chapter 7
- Lesson 8 course commentary
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| Assignments: |
- Heineken Case Group Assignment
- Group Writing Assignment: Begin working on International Strategy, which is due during Lesson 9.
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Lesson 9: Entrepreneurship
| Readings: |
- Text, Chapter 8
- Lesson 9 course commentary
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| Assignments: |
- New Entry Discussion
- Group Writing Assignment: Strategic Competetive Analysis
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Lesson 10: Strategic Control and Corporate Governance
| Readings: |
- Text, Chapter 9
- Lesson 10 course commentary
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| Assignments: |
- Quiz 2 (Chapters 6–9)
- Group Writing Assignment: Recommendations
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Lesson 11: Organizational Design
| Readings: |
- Text, Chapter 10
- Lesson 11 course commentary
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| Assignments: |
- Route 66 Group Assignment
- Group Writing Assignment: Introduction and Conclusion
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Lesson 12: Strategic Leadership
| Readings: |
- Text, Chapter 11
- Lesson 12 course commentary
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| Assignments: |
- Continue working on Final Submission of Group Writing Assignment.
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Lesson 13: Managing Innovation and Fostering Corporate Entrepreneurship
| Readings: |
- Text, Chapter 12
- Lesson 13 course commentary
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| Assignments: |
- Group Writing Project: Final Submission
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Lesson 14: Course Wrap-up and Quiz 3
| Readings: |
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| Assignments: |
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