Lesson 2 Wrap Up

 

Summary

Between reading Chapter 1, the Supplemental Notes, and completing the Review Questions assigned, you should come out of Lesson 2 fully equipped to engage in a semester-long conversation about the evolving nature of mass communication, specifically the way in which that evolution has been motivated primarily by developments in technology. Implicit in the engagement between the mass media and society is the way in which the individuals who are on the receiving end, as end-users, audiences, and/or subscribers, cope. It can be argued that the individual’s ability to cope with the onslaught of media messages, media convergence,  concentration of ownership, new demands of interactivity, constant arrival of new gadgets and apps, and the need to abandon the old, will be dependent on how savvy he or she is in deciphering when and how to engage and disengage. 

Double Check

By the end of this lesson, make sure you have completed the readings and activities found in the Lesson 2 Course Schedule.

Looking Ahead

In the next lesson, we will explore the history of book publishing, from 1620 to the present, and the factors that continue to influence the inner workings of the publishing industry.