Textbook

• Chapter 1

News Articles

• Yost, D. (2021, July 7). Let’s Make Google a Public Good. The New York Times. https://www.nytimes.com/2021/07/07/opinion/google-utility-antitrust-technology.html
• Barnes, B., & Sperling, N. (2021, July 29). Scarlett Johansson Sues Disney Over ‘Black Widow’ Release. The New York Times. https://www.nytimes.com/2021/07/29/business/media/scarlett-johansson-black-widow-disney-lawsuit.html
• Standage, T. (2013, June 22). Social Networking in the 1600s. The New York Times. http://www.nytimes.com/2013/06/23/opinion/sunday/social-networking-in-the-1600s.html (also available on E-Reserves)
• Haidt, J., & Twenge, J. M. (2021, July 31). This is Our Chance to Pull Teenagers Out of the Smartphone Trap. The New York Times. https://www.nytimes.com/2021/07/31/opinion/smartphone-iphone-social-media-isolation.html

• Introduce Yourself to the Class (5 points)
• Lesson 1 Quiz (10 points)

Textbook

• Chapter 1

• Lesson 2 Quiz (10 points)
• Plagiarism Test (10 points, you must score 80% or higher)
• Syllabus Quiz (10 points)

E-Reserve

• How Electronic Media Works from Head's Broadcasting in America [E-Reserve]

• Lesson 3 Quiz (10 points)
• Media Usage Assignment (30 points)
• Discussion 1
  • Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)

Textbook

• Chapter 10

E-Reserve

• Distribution by Wired Relays, Wireless Relays, and over the Internet from Head's Broadcasting in America [E-Reserve]

• Lesson 4 Quiz (10 points)

Textbook

• Chapter 2

• Media Economics Survey (Note: This survey is anonymous and will not count toward your final grade.)
• Lesson 5 Quiz (10 points)
• Discussion 2
  • Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)

Textbook

• Chapter 13

E-Reserve

• Anderson, C. (2004, October 1). The Long Tail. WIRED Magazine. https://www.wired.com/2004/10/tail/ [E-Reserve]
  [Also available on Wired Magazine's website: The Long Tail (Make sure you read all five pages.)]

• Lesson 6 Quiz (10 points)
• Midterm Essay

Textbook

• Chapters 6 & 7

• Radio Survey (Note: This survey is anonymous and will not count toward your final grade.)
• Lesson 7 Quiz (10 points)
• Discussion 3
  • Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)

Textbook

• Chapter 9

• Television Survey (Note: This survey is anonymous and will not count toward your final grade.)
• Lesson 8 Quiz (10 points)

Textbook

• Chapter 10

• Lesson 9 Quiz (10 points)
• Discussion 4
  • Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)

Textbook

• Chapter 10

• Internet Assignment
• Lesson 10 Quiz (10 points)

Textbook

• Chapters 8 & 11

• Lesson 11 Quiz (10 points)
• Discussion 5
  • Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)

Textbook

• Chapter 17

• Lesson 12 Quiz (10 points)

Textbook

• Chapter 14

• Media Effects Assignment
• Lesson 13 Quiz (10 points)

Textbook

• Chapter 15

• Lesson 14 Quiz (10 points)

Textbook

• Chapter 16

• Lesson 15 Quiz (10 points)
• Final Essay