NOTE: Check the class website and your Canvas Inbox OFTEN for new online readings and class assignments! Remember, there is an online quiz EVERY week.
All quizzes and assignments are due Sunday night by midnight (ET).
Course Introduction & Lesson 1: Introduction to the Telecommunications Industry
| Readings: |
Textbook
News Articles
- Yost, D. (2021, July 7). Let’s Make Google a Public Good. The New York Times. https://www.nytimes.com/2021/07/07/opinion/google-utility-antitrust-technology.html
- Barnes, B., & Sperling, N. (2021, July 29). Scarlett Johansson Sues Disney Over ‘Black Widow’ Release. The New York Times. https://www.nytimes.com/2021/07/29/business/media/scarlett-johansson-black-widow-disney-lawsuit.html
- Standage, T. (2013, June 22). Social Networking in the 1600s. The New York Times. http://www.nytimes.com/2013/06/23/opinion/sunday/social-networking-in-the-1600s.html (also available on E-Reserves)
- Haidt, J., & Twenge, J. M. (2021, July 31). This is Our Chance to Pull Teenagers Out of the Smartphone Trap. The New York Times. https://www.nytimes.com/2021/07/31/opinion/smartphone-iphone-social-media-isolation.html
Note: The New York Times only offers limited free access to its website. You can also access these articles through the Penn State Libraries by selecting from the library's list of databases. In addition, these articles should also be available on the E-Reserve Readings page for this class (listed alphabetically by title). |
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| Assignments: |
- Introduce Yourself to the Class (5 points)
- Lesson 1 Quiz (10 points)
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Lesson 2: Origins of Mass Media
| Readings: |
Textbook
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| Assignments: |
- Lesson 2 Quiz (10 points)
- Plagiarism Test (10 points, you must score 80% or higher)
- Syllabus Quiz (10 points)
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Lesson 3: Spectrum and Wireless Communication
| Readings: |
E-Reserve
- How Electronic Media Works from Head's Broadcasting in America [E-Reserve]
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| Assignments: |
- Lesson 3 Quiz (10 points)
- Media Usage Assignment (30 points)
- Discussion 1
- Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)
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Lesson 4: Wired and Internet Technologies
| Readings: |
Textbook
E-Reserve
- Distribution by Wired Relays, Wireless Relays, and over the Internet from Head's Broadcasting in America [E-Reserve]
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| Assignments: |
- Lesson 4 Quiz (10 points)
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Lesson 5: Information Economics
| Readings: |
Textbook
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| Assignments: |
- Media Economics Survey (Note: This survey is anonymous and will not count toward your final grade.)
- Lesson 5 Quiz (10 points)
- Discussion 2
- Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)
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Lesson 6: Advertising and Media
| Readings: |
Textbook
E-Reserve
- Anderson, C. (2004, October 1). The Long Tail. WIRED Magazine. https://www.wired.com/2004/10/tail/ [E-Reserve]
[Also available on Wired Magazine's website: The Long Tail (Make sure you read all five pages.)]
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| Assignments: |
- Lesson 6 Quiz (10 points)
- Midterm Essay
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Lesson 7: Music and Radio Industries
| Readings: |
Textbook
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| Assignments: |
- Radio Survey (Note: This survey is anonymous and will not count toward your final grade.)
- Lesson 7 Quiz (10 points)
- Discussion 3
- Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)
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Lesson 8: Broadcast and Cable Television
| Readings: |
Textbook
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| Assignments: |
- Television Survey (Note: This survey is anonymous and will not count toward your final grade.)
- Lesson 8 Quiz (10 points)
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Lesson 9: Telephone Industry
| Readings: |
Textbook
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| Assignments: |
- Lesson 9 Quiz (10 points)
- Discussion 4
- Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)
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Lesson 10: The Internet
| Readings: |
Textbook
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| Assignments: |
- Internet Assignment
- Lesson 10 Quiz (10 points)
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Lesson 11: Film and Video Game Industries
| Readings: |
Textbook
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| Assignments: |
- Lesson 11 Quiz (10 points)
- Discussion 5
- Post Initial Discussion Post and reply to at least 1 classmate post. (See Detailed Discussion Instructions in the Course Introduction.)
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Lesson 12: Global Media
| Readings: |
Textbook
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| Assignments: |
- Lesson 12 Quiz (10 points)
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Lesson 13: Media Effects
| Readings: |
Textbook
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| Assignments: |
- Media Effects Assignment
- Lesson 13 Quiz (10 points)
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Lesson 14: Telecommunications Regulation
| Readings: |
Textbook
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| Assignments: |
- Lesson 14 Quiz (10 points)
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Lesson 15: Ethics and Course Conclusion
| Readings: |
Textbook
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| Assignments: |
- Lesson 15 Quiz (10 points)
- Final Essay
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