Lesson 2 Wrap Up and Looking Ahead

 

Summary

In this lesson, we explored the changing landscape of twenty-first-century media and the many career opportunities that await aspiring journalists, public relations practitioners, and advertising professionals. We also examined the importance of being a strong storyteller and the ability to write well across multiple media platforms. Finally, we learned about how media writers employ professional strategy to understand their situation and audience, and how these two factors influence one another as messages are created.

Check and Double Check

By the end of this lesson, make sure you have completed the readings and activities found in the Lesson 2 Course Schedule.

Looking Ahead

In Lesson 3, we will learn about media writing style, the set of professional conventions that dictate how you approach and execute your writing. We will also practice AP style, grammar, punctuation, spelling, and other writing conventions that separate professionals from amateurs.