The schedule below outlines the topics we will be covering in this course, along with the associated assignments.

Lesson 1: Course Introduction

Readings:	Course Syllabus Module: Lesson 1 Inroduction
Assignments:	Lesson Activity 1.1: Course Introduction Discussion Board (Non-graded activity) Lesson 1 Quiz

Lesson 2: Research & Measurement Basics

Readings:	Lesson 2 Rule 1
Assignments:	Lesson Activity 2.1: Netflix Goes to Bollywood Case Study Lesson 2 Quiz

Lesson 3: Introduction to Descriptive Statistics & Microsoft Excel

Readings:	Lesson 3 Rule 2
Assignments:	Lesson 3 Lab #1 Lesson 3 Quiz

Lesson 4: Google Analytics

Readings:	Lesson 4 Rules 3 and 4
Assignments:	Lesson Activity 4.1: KPIs Lesson 4 Quiz

Lesson 5: Designing & Deploying Online Surveys

Readings:	Lesson 5 Rule 5 Qualtrics Guide
Assignments:	Lesson 5 Quiz Lesson 5 Lab #2

Lesson 6: Digital Media Metrics

Readings:	Lesson 6 Rules 6 and 7
Assignments:	Lesson Activity 6.1: Qualitative Scenarios Lesson 6 Quiz

Lesson 7: UX Research & A/B Testing

Readings:	Lesson 7 Rules 8 & 9
Assignments:	Lesson 7 Quiz Lesson Activity 7.1: Designing an A/B Test

Lesson 8: Advanced Data Analysis

Readings:	Lesson 8 Rule 10
Assignments:	Lesson 8 Lab #3 Lesson 8 Quiz

Lesson 9: Social Media Analytics

Readings:	Lesson 9 The Golden Rule
Assignments:	Lesson 9 Lab #4 Lesson 9 Quiz

Lesson 10: Mobile Analytics

Readings:	Lesson 10 The Mobile Economy 2022
Assignments:	Lesson Activity 10.1: Quiz Questions Lesson 10 Quiz

Lesson 11: Course Conclusion

Readings:	No readings
Assignments:	Final Project Final Project discussion board Optional: GAIQ Certification (Extra Credit)