Note: Check the class website and your course email often for new online readings and class assignments! Remember, there is an assignment due every week. You're responsible for checking your course email every week for any changes to the course.

 

Course Introduction

Readings	Course Syllabus Course Schedule Course Introduction
Assignments	Introduce Yourself Discussion

Lesson 1: U.S. Legal System

Readings	Lesson 1 Commentary Pember, Chapter 1 (Available via E-Reserves)
Assignments	Lesson 1 Quiz

Lesson 2: The Power of Advertising

Readings	Lesson 2 Commentary
Assignments	Lesson 2 Monopoly Argument Assignment Lesson 2 Peer Evaluation

Lesson 3: The First Amendment and Commercial Speech

Readings	Lesson 3 Commentary Movie and Product Placement: Is Hollywood Turning Films Into Commercial Speech?
Assignments	Lesson 3 Discussion

Lesson 4: False Advertising and Federal Trade Commission

Readings	Lesson 4 Commentary FTC, Advertising FAQs: A Guide for Small Business (2001) FTC, Policy Statement on Deception (1983) FTC, Policy Statement on Unfairness (1980)
Assignments	Lesson 4 Quiz

Lesson 5: Additional FTC Regulations

Readings	Lesson 5 Commentary FTC, .com Disclosures (2013)      FTC, Native Advertising: A Guide for Businesses (2015) Part 233—Guides Against Deceptive Pricing
Assignments	Lesson 5 Quiz

Lesson 6: Appropriation, Endorsements, and Testimonials

Readings	Lesson 6 Commentary FTC, Disclosures 101 for influencers (2019) FTC, Guides Concerning the Use of Endorsements and Testimonials in Advertising (2009)  FTC Endorsement Guides - What People Are Asking Practitioner's Guide to California Right of Publicity Law
Assignments	Lesson 6 Quiz

Lesson 7: Trademarks

Readings	Lesson 7 Commentary U.S. Patent and Trademark Office (USPTO) - What Is a trademark? USPTO - Strong Trademarks USPTO - Trademark Examples USPTO - Protecting Your Trademark (read pp. 2–9)
Assignments	Lesson 7 Quiz

Lesson 8: Copyright

Readings/videos	Lesson 8 Commentary What Is Copyright? Videos From U.S. Copyright Office: What Is Copyright? Hey, That's My Idea! Fair Use What Is the Public Domain? Debunking Copyright Myths Works Made for Hire
Assignments	Lesson 8 Quiz

Lesson 9: Midterm

Readings	No readings
Assignments	Midterm

Lesson 10: Defamation and Product Disparagement

Readings	Lesson 10 Commentary
Assignments	Lesson 10 Assignment

Lesson 11: Marketing to Children

Readings	Lesson 11 Commentary Advertising to Kids and the FTC Self-Regulatory Guidelines for Children's Advertising FTC Children's Privacy Children's Online Privacy Protection Rule: A Six-Step Compliance Plan for Your Business
Assignments	Lesson 11 Quiz

Lesson 12: Social Media

Readings	Lesson 12 Commentary
Assignments	Lesson 12 Assignment

Lesson 13: Right to Privacy and Torts

Readings	Lesson 13 Commentary
Assignments	Lesson 13 Right to Privacy Law Review Assignment Lesson 13 Peer Evaluation

Lesson 14: Data Privacy Regulations, Self-Regulation, Behavioral Targeting

Readings	Lesson 14 Commentary
Assignments	Lesson 14 GDPR Protections Assignment Lesson 14 Peer Evaluation

Lesson 15: Final Exam

Readings	None
Assignments	Final Exam