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Schedule

COMM428B:

Course Introduction

Readings	Course Syllabus Course Schedule Course Introduction
Assignments	Introduce Yourself Discussion

Lesson 1: U.S. Legal System

Readings	Lesson 1 Commentary Pember, Chapter 1 (Available via E-Reserves)
Assignments	Lesson 1 Quiz

Lesson 2: The Power of Advertising

Readings	Lesson 2 Commentary
Assignments	Lesson 2 Monopoly Argument Assignment (Group) Lesson 2 Peer Evaluation

Lesson 3: The First Amendment and Commercial Speech

Readings	Lesson 3 Commentary Movie and Product Placement: Is Hollywood Turning Films Into Commercial Speech?
Assignments	Lesson 3 Discussion

Lesson 4: False Advertising and the Federal Trade Commission

Readings	Lesson 4 Commentary FTC, Advertising FAQs: A Guide for Small Business (2001) FTC, Policy Statement on Deception (1983) FTC, Policy Statement on Unfairness (1980)
Assignments	Lesson 4 Quiz

Lesson 5: Additional Federal Trade Commission Regulations

Readings	Lesson 5 Commentary FTC, .com Disclosures (2013)      FTC, Native Advertising: A Guide for Businesses (2015) Part 233—Guides Against Deceptive Pricing
Assignments	Lesson 5 Quiz

Lesson 6: Appropriation, Endorsements, and Testimonials

Readings	Lesson 6 Commentary FTC, Disclosures 101 for influencers (2019) FTC, Guides Concerning the Use of Endorsements and Testimonials in Advertising (2009)  FTC Endorsement Guides - What People Are Asking Practitioner's Guide to California Right of Publicity Law
Assignments	Lesson 6 Quiz

Lesson 7: Trademarks

Readings	Lesson 7 Commentary U.S. Patent and Trademark Office (USPTO) - What Is a trademark? USPTO - Strong Trademarks USPTO - Trademark Examples USPTO - Protecting Your Trademark (read pp. 2–9)
Assignments	Lesson 7 Quiz

Lesson 8: Copyright

Readings/videos	Lesson 8 Commentary What Is Copyright? Videos From U.S. Copyright Office: What Is Copyright? Hey, That's My Idea! Fair Use What Is the Public Domain? Debunking Copyright Myths Works Made for Hire
Assignments	Lesson 8 Quiz

Lesson 9: Midterm

Readings	No readings
Assignments	Midterm

Lesson 10: Defamation and Product Disparagement

Readings	Lesson 10 Commentary
Assignments	Lesson 10 Assignment

Lesson 11: Marketing to Children

Readings	Lesson 11 Commentary Advertising to Kids and the FTC Self-Regulatory Guidelines for Children's Advertising FTC Children's Privacy Children's Online Privacy Protection Rule: A Six-Step Compliance Plan for Your Business
Assignments	Lesson 11 Quiz

Lesson 12: Social Media

Readings	Lesson 12 Commentary
Assignments	Lesson 12 Assignment

Lesson 13: Right to Privacy and Torts

Readings	Lesson 13 Commentary
Assignments	Lesson 13 Right to Privacy Law Review Assignment (Group) Lesson 13 Peer Evaluation

Lesson 14: Data Privacy Regulations, Self-Regulation, Behavioral Targeting

Readings	Lesson 14 Commentary
Assignments	Lesson 14 GDPR Protections Assignment

Lesson 15: Final Exam

Readings	None
Assignments	Final Exam

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