Note: Check the class website and your course email often for new online readings and class assignments! Remember, there is an assignment due every week. You're responsible for checking your course email every week for any changes to the course.
Course Introduction
| Readings |
- Course Syllabus
- Course Schedule
- Course Introduction
|
|---|
| Assignments |
- Introduce Yourself Discussion
|
|---|
Lesson 1: U.S. Legal System
| Readings |
- Lesson 1 Commentary
- Pember, Chapter 1 (Available via E-Reserves)
|
|---|
| Assignments |
|
|---|
Lesson 2: The Power of Advertising
| Readings |
|
|---|
| Assignments |
- Lesson 2 Monopoly Argument Assignment (Group)
- Lesson 2 Peer Evaluation
|
|---|
Lesson 3: The First Amendment and Commercial Speech
| Readings |
- Lesson 3 Commentary
- Movie and Product Placement: Is Hollywood Turning Films Into Commercial Speech?
|
|---|
| Assignments |
|
|---|
Lesson 4: False Advertising and the Federal Trade Commission
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 5: Additional Federal Trade Commission Regulations
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 6: Appropriation, Endorsements, and Testimonials
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 7: Trademarks
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 8: Copyright
| Readings/videos |
|
|---|
| Assignments |
|
|---|
Lesson 9: Midterm
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 10: Defamation and Product Disparagement
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 11: Marketing to Children
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 12: Social Media
| Readings |
|
|---|
| Assignments |
|
|---|
Lesson 13: Right to Privacy and Torts
| Readings |
|
|---|
| Assignments |
- Lesson 13 Right to Privacy Law Review Assignment (Group)
- Lesson 13 Peer Evaluation
|
|---|
Lesson 14: Data Privacy Regulations, Self-Regulation, Behavioral Targeting
| Readings |
|
|---|
| Assignments |
- Lesson 14 GDPR Protections Assignment
|
|---|
Lesson 15: Final Exam
| Readings |
|
|---|
| Assignments |
|
|---|
