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Schedule

All initial weekly Lesson Discussion Board posts are due by 11:59 PM EST on Wednesday. All responses are due by 11:59 PM EST on Sunday.

Lesson 1: Introductions and Background
Readings:
  • Read Course Introductory Material.
Assignments:
  • Post your introduction to Lesson 1 Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
Lesson 2: Paradoxes in Global Marketing Communications
Readings:
  • Read Chapter 1
Assignments:
  • Watch Lula Mae's Attic video.
  • Complete the Lesson 2 Knowledge Checks.
  • Watch Old Spice Man video.
  • Watch Love Distance video.
  • Post to Paradoxes Discussion Board by Wednesday.
  • Respond to Discussion Board posts by Sunday.
  • Begin Project 1.
Lesson 3: Global Branding
Readings:
  • Read Chapter 2
Assignments:
  • Watch the Global Branding Roadblock video.
  • Complete the Lesson 3 Global Branding Knowledge Checks.
  • Watch the first several videos on the Chevy Channel.
  • Create a brand association network with your classmates.
  • Post to the Global Branding Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion board.
Lesson 4: Values and Culture
Readings:
  • Read Chapter 3
Assignments:
  • Watch the Values and Culture Roadblock video.
  • Complete the Lesson 4 Values and Culture quiz.
  • Post to the Values and Culture Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion board.
Lesson 5: Dimensions of Culture
Readings:
  • Read Chapter 4
Assignments:
  • Watch the Dimensions of Culture Roadblock video.
  • Complete the Lesson 5 Dimensions of Culture Knowledge Checks.
  • Post to Dimensions of Culture Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion board.
Lesson 6: Project 1
Readings:
  • None
Assignments:
  • Submit Project 1.
Lesson 7: Culture and Consumer Behavior
Readings:
  • Read Chapter 5
  • Read When Public Relations becomes Government Relations
Assignments:
  • Review Advertising Standards Council of India.
  • Watch the Culture and Consumer Behavior Roadblock video.
  • Complete the Lesson 7 Culture and Consumer Behavior Knowledge Checks.
  • Post to Culture and Consumer Behavior Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion board.
Lesson 8: Midterm Exam
Readings:
  • None
Assignments:
  • Complete and submit Midterm Exam. 
Lesson 9: Researching and Applying Cultural Values
Readings:
Assignments:
  • Review Focus Groups and Marketing Research.
  • Watch the Researching and Applying Cultural Values Roadblock video.
  • Complete the Lesson 9 Researching and Applying Cultural Values Knowledge Check.
  • Post to Researching and Applying Cultural Values Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Begin Project 2.
  • Post to the World Ad Café Discussion board.
Lesson 10: Culture and Communication
Readings:
  • Read Chapter 7
Assignments:
  • Watch the Culture and Communication Roadblock video.
  • Complete the Lesson 10 Culture and Communication Knowledge Check.
  • Post to the Culture and Communication Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion board.
Lesson 11: Media and Project 2
Readings:
Assignments:
  • Watch the Media Roadblock video.
  • Complete the Lesson 11 Media Knowledge Check.
  • Submit Project 2.
Lesson 12: Advertising Appeals
Readings:
  • Read Chapter 9
Assignments:
  • Watch Advertising Appeals Roadblock video.
  • Complete the Lesson 12 Advertising Appeals Knowledge Check.
  • Post to Advertising Appeals Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion Board.
Lesson 13: Executional Styles
Readings:
Assignments:
  • Watch Executional Styles Roadblock video.
  • Complete the Lesson 13 Executional Styles Knowledge Check.
  • Post to Executional Styles Discussion Board by Wednesday.
  • Respond to classmate posts by Sunday.
  • Post to the World Ad Café Discussion Board.
Lesson 14: Project 3
Readings:
  • None
Assignments:
  • Submit Project 3.
Lesson 15: Final Exam
Readings:
  • None
Assignments:
  • Complete and submit the Final Exam.

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