Main Content

Schedule

Lesson 1: Overview
Readings:
  • None
Assignments:
  • Begin the SPSS Tutorials
Lesson 2: Ethics in Research
Readings:
  • Advertising and Public Relations Research textbook: pp. 337-345
Assignments:
  • Complete the CITI Training Module
Lesson 3: The Research Process
Readings:
  • Advertising and Public Relations Research textbook: pp. 3-25
Assignments:
  • Self Check: Test Your Understanding of the Scientific Method
  • Quiz #1
Lesson 4: Background Research
Readings:
  • Advertising and Public Relations Research textbook: pp. 29–53
Assignments:
  • Quiz #2
  • Lab #1: Background Research
Lesson 5: Research Design
Readings:
  • Advertising and Public Relations Research textbook: pp. 128-133
Assignments:
  • Quiz #3
  • Lab #2: Defining Variables and Creating Measures
  • Course Project: SWOT Analysis Paper
Lesson 6: Interviews
Readings:
  • Advertising and Public Relations Research textbook: pp. 63-67, 83-90
Assignments:
  • Quiz #4
  • Lab #3: Interview Article Analysis
  • Course Project: Research Questions & Hypotheses
Lesson 7: Focus Groups
Readings:
  • Advertising and Public Relations Research textbook: pp.68-75
Assignments:
  • Quiz #5
  • Lab #4: Interview Transcription
  • Lab #5: Focus Group Analysis
Lesson 8: Qualitative Data Analysis
Readings:
  • Advertising and Public Relations Research textbook: pp. 91-108
Assignments:
  • Quiz #6
  • Lab #6: Qualitative Analysis of Interviews
Lesson 9: Survey Research
Readings:
  • Advertising and Public Relations Research textbook: pp. 111-127, 184-200
Assignments:
  • Quiz #7
  • Lab #7: Survey Analysis
  • Course Project: Submit Survey Questions
Lesson 10: Content Analysis
Readings:
  • Advertising and Public Relations Research textbook: pp. 76-82
Assignments:
  • Quiz #8
  • Lab #8: Content Analysis
  • Course Project: Submit Questionnaire
Lesson 11: Quantitative Data Analysis: Descriptive Statistics
Readings:
  • Advertising and Public Relations Research textbook: pp. 259-282
Assignments:
  • Quiz #9
  • Lab #9: Descriptive Statistics
  • Course Project: Collect Data Using a Questionnaire
Lesson 12: Quantitative Data Analysis: Inferential Statistics
Readings:
  • Advertising and Public Relations Research textbook: pp. 283-293
Assignments:
  • Quiz #10
  • Lab #10: Inferential Statistics
  • Course Project: Enter Data into SPSS and Submit File
Lesson 13: Writing Up and Presenting Research
Readings:
  • Advertising and Public Relations Research textbook: pp. 315-336
Assignments:
  • Quiz #11
  • Lab #11: Writing Up Research
  • Course Project: Submit Method and Results Paper
Lesson 14: Analytics: SEO and Tracking Web Usage
Readings:
  • None
Assignments:
  • Quiz #12
  • Course Project: Submit Implications Paper
Lesson 15: Final Exam
Readings:
  • None
Assignments:
  • Final Exam
  • Course Project: Paper Revisions (optional). You may resubmit any of the three final project papers to be re-graded. Your final grade will be the average of the first submission and final submission grades.

Top of page