Topic: Social Media and the Digital Revolution

Lesson 1: A Deeper Understanding of Social Media

Readings:	Intro – Chapter 2
Assignments:	Complete Introductions Discussion Discussion: Compose a Facebook Post Discussion: Digital Habits

Lesson 2: Your Social Media

Readings:	Chapter 5
Assignments:	Discussion: Strengthen Your Personal Brand with a Mission Statement Discussion: Digital Habits

 

Topic: Strategy

Lesson 3: Planning for Success

Readings:	Chapters 3 & 9
Assignments:	Graded Assignment: Social Media Audit

Lesson 4: Providing Value

Readings:	Chapter 4
Assignments:	Discussion: Declaring the Brand For Your Strategy Document Lesson 4 Quiz

Lesson 5: Proactive & Reactive Duties of Social Media

Readings:	Chapters 12 & 13
Assignments:	Discussion: Strategy Maker

 

Topic: Execution

Lesson 6: Creating and Curating

Readings:	Chapter 6
Assignments:	Discussion: Sharing The Link To Your Platform Graded Assignment: Creating A Platform To Share Expertise

Lesson 7: Communicating with Your Audience

Readings:	Chapter 7
Assignments:	Discussion: Emojis Graded Assignment: LinkedIn Builder Lesson 7 Quiz

Lesson 8: Visualize

Readings:	Chapter 8
Assignments:	Discussion: Instagram Story

Lesson 9: Tools of the Trade

Readings:	Chapter 14
Assignments:	Discussion: Case Studies Graded Assignment: Hootsuite Certification

Lesson 10: Podcasting

Readings:	None
Assignments:	Discussion: Podcast Review Lesson 10 Quiz

Lesson 11: Creative Immersive Experiences

Readings:	None
Assignments:	Discussion: Immersive Technologies Graded Assignment: Infographics

 

Topic: Measurement

Lesson 12: Measuring Success

Readings:	Chapter 10
Assignments:	Discussion: Funnels

Lesson 13: Ethics and Accessiblity

Readings:	Chapter 11
Assignments:	Discussion: Social Media Influencers Graded Assignment: Blog

 

Topic: Compiling

Lesson 14: Reporting

Readings:	None
Assignments:	Discussion: Celebrate You!

Lesson 15: Wrap Up

Readings:	None
Assignments:	Submit Building Your Strategy Final Document Submit Content Creation Submit Quick Guide