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Schedule

NOTE: In the event of an emergency that would prevent you from completing an assignment by the established due date, please contact your instructor as soon as possible. The World Campus and Continuing Education Help Desk cannot extend assignments without the written permission of your instructor.
Reminder: All course assignments and quizzes are due by 11 p.m. (ET) on the corresponding Sunday. Initial discussion posts are due 11 p.m. ET on Thursday, and comments are due 11 p.m. (ET) on Sunday.
Lesson 1: A Deeper Understanding of Social Media
Readings:
  • Intro – Chapter 2
Assignments:
  • Complete Introductions Discussion
  • Discussion: Compose a Facebook Post
  • Discussion: Digital Habits
Lesson 2: Your Social Media
Readings:
  • Chapter 5
Assignments:
  • Discussion: Strengthen Your Personal Brand with a Mission Statement
  • Discussion: Digital Habits
Lesson 3: Planning for Success
Readings:
  • Chapters 3 & 9
Assignments:
  • Graded Assignment: Social Media Audit
Lesson 4: Providing Value
Readings:
  • Chapter 4
Assignments:
  • Discussion: Declaring the Brand For Your Strategy Document
  • Lesson 4 Quiz
Lesson 5: Proactive & Reactive Duties of Social Media
Readings:
  • Chapters 12 & 13
Assignments:
  • Discussion: Strategy Maker
Lesson 6: Creating and Curating
Readings:
  • Chapter 6
Assignments:
  • Discussion: Sharing The Link To Your Platform
  • Graded Assignment: Creating A Platform To Share Expertise
Lesson 7: Communicating with Your Audience
Readings:
  • Chapter 7
Assignments:
  • Discussion: Emojis
  • Graded Assignment: LinkedIn Builder
  • Lesson 7 Quiz
Lesson 8: Visualize
Readings:
  • Chapter 8
Assignments:
  • Discussion: Instagram Story
Lesson 9: Tools of the Trade
Readings:
  • Chapter 14
Assignments:
  • Discussion: Case Studies
  • Graded Assignment: Hootsuite Certification
Lesson 10: Podcasting
Readings:
  • None
Assignments:
  • Discussion: Podcast Review
  • Lesson 10 Quiz
Lesson 11: Creative Immersive Experiences
Readings:
  • None
Assignments:
  • Discussion: Immersive Technologies
  • Graded Assignment: Infographics
Lesson 12: Measuring Success
Readings:
  • Chapter 10
Assignments:
  • Discussion: Funnels
Lesson 13: Ethics and Accessiblity
Readings:
  • Chapter 11
Assignments:
  • Discussion: Social Media Influencers
  • Graded Assignment: Blog
Lesson 14: Reporting
Readings:
  • None
Assignments:
  • Discussion: Celebrate You!
Lesson 15: Wrap Up
Readings:
  • None
Assignments:
  • Submit Building Your Strategy Final Document
  • Submit Content Creation
  • Submit Quick Guide

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