Introduction

Based on current demographic trends, the world is changing. Media and diversity research in the United States emphasizes the media’s role in race and culture in our society. What we see, read, and hear in the media—from print to broadcast, social media to traditional news media, and advertising to entertainment—influences both individually and collectively, shaping how we think about issues of race. Those working in the communications field must understand that the way we think about issues of race and about those from racial groups other than our own will translate into our messages and the images we craft.

Objectives

By the end of this lesson, you should be able to:

• Define terms such as race, culture, melting pot, and multiculturalism.
• Explain the demographics of U.S. society.
• Describe racial classifications used by the U.S. government.
• Critique the role of the media in U.S. society.
• Summarize the importance of studying diversity in communication.

Readings, Videos, and Assignments

By the end of this lesson, make sure you have completed the readings, videos, and activities found in the Lesson 2 Course Schedule.