Note: All due dates reflect North American eastern time (ET).

Lesson 1: Introduction to Engineering Product Innovation

Lesson 1

Assigned Readings:	Full Syllabus Lesson Commentary
Activities:	Complete Pre-Course Survey Complete Academic Integrity Quiz Create Video Biography Discussion Forum Posts Journal Entry

Lesson 2: Product Innovation in Context—Organizational and Market Considerations

Lesson 2

Assigned Readings:

Cooper, R. C. (2011), Winning at new products: Creating value through innovation (4th ed.). NY, New York: Basic Books. Read pages 250–258. Prajogo, D. I., & Ahmed, P. K. (2006). Relationships between innovation stimulus, innovation capacity, and innovation performance. R&D Management, 36(5), 499–515. Utterback, J. M., & Abernathy, W. J. (1975). A dynamic model of process and product innovation. Omega, 3(6), 639–656. Walrave, B., van Oorschot, K. E., & Romme, A. G. L. (2011). Getting trapped in the suppression of exploration: A simulation model. Journal of Management Studies, 48(8), 1727–1751. doi:10.1111/j.1467-6486.2011.01019.x (22 pages). Supplemental Reading (not required): Friar, J. H. (1995). Competitive advantage through performance innovation in a competitive market. The Journal of Product Innovation Management, 12(1), 33. (9 pages). Supplemental Reading (not required): Textbook 3. Chapters 1–5 (pp. 1–50). New York, NY: Picador. Lesson Commentary

Activities:

Lesson Reading Quiz Discussion Forum Journal Entries (2) Lesson Assignment: Submit Product Innovation Proposal Idea

Lesson 3: Major Approaches to Innovation

Lesson 3

Assigned Readings:

Huston, L., & Sakkab, N. (2006). Connect and develop: Inside Procter & Gamble's new model for innovation. Boston: Harvard Business School Press. Optional: Introduction to Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press.—Available from University Library, local libraries, and online as a free PDF Norman, D. A., & Verganti, R. (2014). Incremental and radical innovation: Design research vs. technology and meaning change. Design Issues, 30(1), 78–96. doi:10.1162/DESI_a_00250 Lesson Commentary

Activities:

Lesson Reading Quiz Discussion Forums (2) Journal Entry Lesson Assignment: Individual Product Innovation Proposal Concept Categorization

Lesson 4: What to Innovate, Why and How

Lesson 4

Assigned Readings:	Textbook 2: Chapter 1, pages 3–10 Chapter 2, pages 13–35 Textbook 1: “Innovation and Operations Management”—pages 118–139 (or pp. 156–168 in the 6th edition, 2017) “Product Strategy”—pages 381–394 (or pp. 448–462 in the 6th edition, 2017) “Packaging and Product Development”—pages 456–482 (N/A for 6th edition—combined with first reading) Lesson Commentary
Activities:	Lesson Reading Quiz Discussion Forums (2) Journal Entries (2) Lesson Assignment: Design Thinking Prototype Notes Create Design Thinking Prototype Video

Lesson 5: Market Research, Analysis, and Product Testing

Lesson 5

Assigned Readings:	Textbook 2: Chapter 3, pages 67–95 (or Chapter 4 pp. 49–65 in the 5th edition) Textbook 1: Chapter 2, pages 62–77 (or Chapter 3, pp. 88–114 in the 6th edition, 2017) Chapter 15, pages 522–551 (or Chapter 16, pp. 554–585 in the 6th edition, 2017) Lesson Commentary
Activities:	Lesson Reading Quiz Discussion Forum (Optional) Journal Entries (2) Lesson Assignment: Preliminary Market Analysis

Lesson 6: Intellectual Property (IP) Considerations

Lesson 6

Assigned Readings:	Tyler, N. S. (2014). Patent non-use and technology suppression: The use of compulsory licensing to promote progress. University of Pennsylvania Law Review, 162, 451–475. Optional: Sampat, B. and Williams, H. L. (2019). How Do Patents Affect Follow-On Innovation? Evidence from the Human Genome. American Economic Review 2019, 109(1): 203–236. https://doi.org/10.1257/aer.20151398 Lesson Commentary
Activities:	(Ungraded) Pre-Assessment Quiz Discussion Forum Journal Entries (2) Lesson Assignment: Review a Patent

Lesson 7: Submission and Peer Evaluation of Semester Product Innovation Pitches

Lesson 7

Assigned Readings:	Lesson Commentary
Activities:	Submit Video Pitch by Thursday Submit Written Innovation Project Proposal Review all and Submit Rating of Top 4 Classmates' Video Proposals

Lesson 8: Group Work on the Team Product Innovation Proposal

Lesson 8

Assigned Readings:	Lesson Commentary
Activities:	Make Contact with Assigned Teammates Discussion Forum Optional: Schedule Group Meeting with Course Instructor

Lesson 9: Product Innovation Measures and Metrics

Lesson 9

Assigned Readings:	Lesson Commentary
Activities:	Complete Case Studies Journal Entry

Lesson 10: Launching Innovative New Products

Lesson 10

Assigned Readings:	Textbook 1: Chapter 11, pp. 378–413 (or pp. 457–477 in the 6th edition, 2017) Chapter 16, pp. 578–580 (or pp. 609–617 in the 6th edition, 2017) Lesson Commentary
Activities:	Lesson Reading Quiz Journal Entry Discussion Forum Lesson Assignment: Team Product Launch Plan

Lesson 11: Overcoming Common Barriers in Product Innovation

Lesson 11

Assigned Readings:

Textbook 1: GORE-TEX case study, pp. 110–114 (or pp. 145–149 in the 6th edition, 2017) “Valley of Death,” pp. 557–571 and 576–580 (or pp. 589–603 in the 6th edition, 2017) Dyson case study, pp. 543–550 (or pp. 573–581 in the 6th edition, 2017) The effect of patents on innovation, pp. 170–172 (or pp. 204–205 in the 6th edition, 2017) 3M case study, pp. 581–584 (or pp. 612–616 in the 6th edition, 2017) Lesson Commentary

Activities:

Lesson Reading Quiz Journal Entries (2) Discussion Forums (2) Due by Thursday Lesson Assignment: Barriers to Innovation Case Analysis

Lesson 12: Leading Innovation Through Failure

Lesson 12

Assigned Readings:

Textbook 1: Chapter 2, pp. 62–77 (or pp. 62–81 in the 6th edition, 2017) Author illustrates the challenges of anticipating the market's desires and predicting market acceptance of a new innovation. Chapter 15, pp. 522–551 (or pp. 522–548 in the 6th edition, 2017) Pay particular attention to the author's different treatment of market testing for incremental/sustaining innovations and of market testing for discontinuous/radical innovations. Textbook 2: Chapter 3, pp. 67–95 Lesson Commentary

Activities:

Journal Entries (2) Complete Virtual Product Dissection Activity with Worksheet & Exit Survey Lesson Assignment: Admired Leader Paper

Lesson 13: Product Dissection Ideation

Lesson 13

Assigned Readings:	Lesson Commentary
Activities:	Complete and Submit Team Virtual Product Dissection Write-up Discussion Forum Journal Entry

Lesson 14: Simulation in Product Innovation

Lesson 14

Assigned Readings:	Lesson Commentary
Activities:	Team Product Innovation Video Develop Simulation for Product Innovation Team Recommendation

Lesson 15: Semester Project Submissions and Course Reflections

Lesson 15

Assigned Readings:	Lesson Commentary
Activities:	Team Written Proposal View all other teams' Product Innovation Proposal videos. Comment on at least two other teams’ Product Innovation Proposal videos in the Discussion Forum. Discussion Forums (2) Journal Entries (2)