The schedule below outlines the topics we will be covering in this course, along with the associated time frames and assignments.
Note: All due dates reflect North American eastern time (ET).
Module 0: First Week Module (Week 1)
| Readings |
None
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| Assignments |
Individual activities:
- Expectations Acceptance Survey
- Introduction Discussion
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Module 1: Organization and Planning (Week 2)
| Readings |
- "The Discipline of Teams" (2005) by J. Katzenbach & D. Smith. Harvard Business Review, Vol. 83 (7/8).
- This article is available in the University Libraries Database. Search the E-Journals for Harvard Business Review, and then select "Business Source Premier." Choose issue 2005, Vol. 83 to access the article.
- Product Development and Learning in Project Teams. The Challenges are the Benefits (2009) by A. Edmonson & I. Nembhard. Journal of Product Innovation Management, 26(2), pp. 123–138.
- Strategies of Effective New Product Team Leaders (2000) by Avan R. Jassawall & Hemant C. Shashittal.
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| Assignments |
Individual activities:
- Discussions:
- Add responses to the Introduction Discussion from Week 1.
- Complete the three "Takeaway" Discussions related to the readings presented in this module.
- Identifying Pains Observation Activity
Team activities:
- Participate in Live Session: Team Formation
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Module 2: Idea Generation and Screening (Weeks 3 & 4)
| Readings |
|
|---|
| Assignments |
Individual activities:
- Module 2 Journal Entry
- Weekly Progress Reports
Team activities:
- Team Contract (Draft and Final)
- Idea Generation and Screening Documentation
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Module 3: Market Assessment
| Time frame | Self-paced, per Team Contract |
|---|
| Assignments |
Individual activities:
- Module 3 Journal Entry
- Weekly Progress Reports
Team activities:
- Market and Legal Environment Documentation
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Module 4: Concept Design and Development
| Time frame | Self-paced according to Team Contract |
|---|
| Readings |
- D. McDonagh-Philp & A. Bruseberg. (2000). Using Focus Groups to Support New Product Development. Institution of Engineering Designers Journal.
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| Assignments |
Individual activities:
- Module 4 Journal Entry
- Weekly Progress Reports
- Conduct a focus group for the 2-D product image
Team activity:
- Concept Design and Development Documentation
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Module 5: Business Analysis
| Readings |
- H. Hughs. (2016). From Inventor to Entrepreneur: Spencer Boerup's MagMod.
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| Assignments |
Individual activities:
- Module 5 Journal Entry
- Weekly Progress Reports
Team activities:
- Business Analysis Documentation
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Module 6: Product Branding, Marketing, and Advertising
| Time frame | Self-paced according to Team Contract |
|---|
| Assignments |
Individual activities:
- Slogan Contribution (Discussion)
- Module 6 Journal Entry
- Weekly Progress Reports
Team activities:
- Branding Strategy and Promotion Documentation
|
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Module 7: Prototyping and User Testing
| Time frame | Self-paced, according to Team Contract |
|---|
| Assignments |
Individual activities:
- Module 7 Journal Entry
- Weekly Progress Reports
Team activities:
- Share your prototype
- Conduct focus group for 3D product image
- Prototype and User Testing Documentation
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Module 8: Commercialization and Distribution (Week 15)
| Assignments |
Individual activities:
- Module 8 Journal Entry
- Peer Evaluation
Team activities:
- Commercialization Plan Documentation
- Distribution Plan Documentation
- Executive Summary
|
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Module 9: Last Week Module
| Assignments |
Individual activities:
- Project Reflection and Analysis
- Course Evaluation (SRTE)
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