Colleen Devorris

Colleen Devorris has over 25 years of experience in Brand Management at world-class companies including Procter & Gamble (Cincinnati), Revlon (New York City) and Sheetz (Altoona, PA), directing the areas of advertising, public relations, corporate communications, consumer research, new product concept and design, website design, and retail merchandising.

Slogan: Touching lives, improving life
Proctor and Gamble Website

Before switching over to the client side, the early years of Colleen’s career were spent in Advertising, working as a copywriter on regional and national accounts at agencies including Leo Burnett (Chicago), Silverman Mower (Syracuse) and Hill Holiday (Boston).

Today, Colleen is the Principal Creative at BrandDemon, a marketing strategy and design firm she co-founded in 2016. There, she engages with existing businesses and start-ups, developing branding strategies and marketing programs. She frequently guest lectures at St. Francis, Mt. Aloysius, and Penn State University. Colleen is a member of the advisory board of the Sheetz Center for Entrepreneurial Excellence at PSU, Altoona.

Slogan: Love Is On
Revlon Website

Colleen earned an MBA at Cornell University in Marketing and Finance, and a B.S. in Advertising from the Newhouse School of Communication at Syracuse University.

Donny Beaver

Described by colleagues as a “serial entrepreneur,” Donny has been an in business since his pre-teen years. In grade school he cleaned wallpaper, cars, basements and attics for his spinster neighbors. In high school he operated a professional fly-tying business and also a cleaning and lawn-mowing service in Central Pennsylvania. While in college in the early 1970s he expanded his service business to include painting, commercial janitorial and landscaping services. By the time he graduated from college in 1974, Donny employed up to 100 people in Beaver’s Professional Services.

Throughout the remainder of the 1970s and early 1980s, he was a leading distributor for ServiceMaster residential, commercial and industrial cleaning. He further expanded the enterprise to include heavy-duty industrial and hazardous dust (asbestos, lead, silica, etc) cleanup in North America and Japan by purchasing the Sermac worldwide division from the ServiceMaster in 1982.

In 1984 Donny invented and patented the Pig brand absorbent sock and with his business partner, Ben Stapelfeld, in 1985 launched New Pig Corporation, a manufacturing and distribution company to sell the Pig brand product. New Pig has grown to become the world’s leading manufacturing and distribution company for products that prevent and clean up heavy-duty leaks and spills. Today, New Pig employs more than 500 people worldwide. Although not active day-to-day, Donny & wife Pam remain substantial shareholders in New Pig.

In 1996, Donny turned over his day-to-day responsibilities at New Pig to pursue his life-long passion for flyfishing (Donny remains a principal shareholder at New Pig). Over a 15-year period he developed a unique business model for conserving more than 30 miles of irreplaceable trout-stream properties through operating HomeWaters Club and employs over 50 associates at their operations in Pennsylvania and Colorado. HomeWaters also serves and a private retreat for family-owned business & corporate “breakaways.”

Recently Donny joined the fight for energy independence and family-sustaining career creation in America by becoming active in the Marcellus Shale Coalition. He serves on the Marcellus Shale Coalition Safety and Health, Public Relations, Membership and Workforce Development Committees.

Donny co-founded HalenHardy, LLC in January 2013 with his sons Josh and Troy as well as long-term business colleague Carl Cohen. Its mission is to develop and discover Tools to Tackle Crappy Jobs….Safely. HalenHardy’s patented and patent-pending tools include:

• MASHH Mobile Air Shower to remove dangerous dust from worker clothing
• MudKill & CrudStop boot cleaning stations
• HeckOut QuickFold rapid setup barricade systems
• GritGrab slip and fall prevention products
• HardyTrough grease cleanup system
• HardyWipe & HardyHolder oil and grease cleanup wet wipes and dispenser system
• Spilltration line of spill control products designed to filter oil from rainwater in outdoor spills

An active public speaker, Donny often presents to business and marketing associations, conservation groups and faith-based organizations. He has received numerous business awards including induction into the Blair County Business Hall of Fame, Southern Alleghenies Entrepreneur of the Year, Pennsylvania Environmental Entrepreneur of the Year, Ernst & Young National Entrepreneur of the Year and the Spirit of Enterprise Award from the U.S. Chamber of Commerce, presented by President Ronald Reagan.

Donny is a frequent public speaker with keynote topics such as, Failure: The Fertilizer of Success; Entrepreneurship 101; There’s GOT to be a Better Way; Onward. Upward. How to Fail Forward Fast.

Eric Davis

Eric is the current Managing Partner at Elliott & Davis. His experience in structuring transactions, including joint ventures, partnerships, limited partnerships, limited liability companies and corporations makes him a valuable resource to businesses in need of a “strategic lawyer.” Eric concentrates in providing corporate, business and tax counseling to privately-held companies, including representing clients in transactions involving equity and debt financing, formation and start-up, venture capital, sales, mergers and acquisitions, technology licensing, and information technology.

Elliott & Davis Website

For years, Eric has helped nonprofits gain tax exempt status and deal with issues confronted by nonprofit boards. Eric is also a recognized expert on nonprofit fundraising and teaches grant writing classes for the Pennsylvania Association of Nonprofit Organizations and has served as a panel expert for the Association of Fundraising Professionals.

Eric also has extensive experience in the aspects of real estate transactions, including financing, leasing, development, purchasing and selling real estate. His specialty in this area of the law is using corporate entities to reduce tax and risk exposure.

Michael Delgrosso

Michael DelGrosso was born and raised in central PA and began work in the family business at age ten. After graduating from the U.S. Naval Academy in Annapolis, MD, he served aboard the USS Lewis B. Puller and at the Naval Leader Training Unit in San Diego.

Michael began his post-military career in Michigan’s automotive supply industry where he held positions in manufacturing, program management and sales. After earning his MBA from the University of Michigan, he worked as a management consultant to multinational companies in the U.S. and Europe, as well as the Federal Government. He also studied Public Policy at American University in Washington D.C. In 2004 Michael ran for a seat in the U.S. House of Representatives for Pennsylvania’s 9th Congressional District, earning 49% of the vote against an incumbent from one of America’s longest-standing political dynasties.

Michael is the Vice President of Global Sales and Marketing for DelGrosso Foods where he has focused on developing and marketing new product lines and international expansion. He has appeared on numerous national and regional TV shows, including the Food Network and NBC’s TODAY show.

Michael serves on the Board of Directors of Freed Foods of Austin, TX, and Ward Transportation and Logistics in Altoona, PA. He serves on the Board of Representatives at Penn State Public Broadcasting (WPSU) and on the TEAM PA Foundation’s International Business Advisory Board.

Ryan Sheetz

Ryan Sheetz is Assistant Vice President of Brand Development for Sheetz, Inc., and a second generation Sheetz family member working at the family business today.

In his 13 years of service with the company, Ryan has also spent time working in the Operations, Sales, IT, HR and Logistics departments at Sheetz.

Ryan is a graduate of Penn State University, where he achieved his B.S. and M.B.A. from the Smeal College of Business. His work experience outside of the family business includes Marketing and Brand roles with the Galliker Dairy and Hershey Foods companies.

Fresh Food Made to Order
Sheetz Website

Ryan is currently serving on the Board of Directors for the Sheetz Center for Entrepreneurial Excellence, and “Sheetz For The Kidz” charity.