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Readings:
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- Brinkman, P. (2006). Using Economic Concepts in Institutional Research on Higher Education Costs. New Directions for Institutional Research, 132, 43-58.
- Cheslock, J. (2006). Applying Economics to Institutional Research on Higher Education Revenues. New Directions for Institutional Research, 132, 25-41.
- Zemsky, R., Wegner, G. and Massy, W. (2005). Chapter 4: “On Being Mission-Centered and Market Smart” in Remaking the University: Market-Smart and Mission-Centered. New Brunswick, MJ: Rutgers University Press.
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