We're all familiar with many types of businesses: service businesses, such as attorney firms; retail businesses, such as department stores; manufacturing businesses, such as automakers; and financial businesses, such as credit card companies. Many companies combine activities—for example, providing services as well as making or selling products—as restaurants and beauty salons do. There is enormous variety in company activities. But one thing all types of businesses have in common is an accounting system: a consistent way to keep track of financial transactions and report the company’s financial condition to those who use this information.
The accounting system that U.S. companies typically use is based on Generally Accepted Accounting Principles, or GAAP, which have evolved over time—many centuries, in fact. GAAP does not dictate the exact accounting procedure for every business activity but rather provides guidelines for company managers to use in tracking financial information. The common business transactions covered in this course are accounted for in a standard way, and a company’s financial information is collected and reported on four standard financial statements: the balance sheet, the income statement, the statement of changes in stockholders’ (owners’) equity, and the statement of cash flows.
In this lesson, you will consider the types of financial information generated by a business and who uses that information. You will also be introduced to GAAP guidance and the conceptual framework underlying financial reporting. In addition, you will become familiar with the four basic financial statements and the information reported on each.
After completing this lesson, you should be able to do the following:
By the end of this lesson, make sure you have completed the readings and activities found in the Course Schedule.
Many pages in this lesson, and throughout the course, will instruct you to read certain pages from your textbook. The readings will be applicable to the lesson page on which they appear. In this lesson, the concepts from the textbook will be applied to a simple fictional business.
We will use a retail company as an example: Robyn's Retail, Inc. organized as a corporation. When establishing a company, owners choose one of several types. For a discussion of different types of company organization, see Chapter Supplement A on pages 23–24 of your text. The basics of the accounting system are the same for all types of companies, but some of the terminology and specific accounting practices might vary from one type of company to another. In this course, we will focus on corporations. The owners of corporations are called stockholders or shareholders.
Stockholders invested $50,000 for shares of common stock of Robyn's Retail, Inc. She began the business on September 1, 20xx. Robyn used some of the $50,000 to set up a small office and retail store in a rented space.
Think about the financial information Robyn's Retail will generate as it begins operations:
Now think about the stakeholders of Robyn's Retail—those who are interested in the company’s financial information.
Obviously, the stockholders are interested as the owners. They've invested in the company and expect a return on their investment. In other words, they expect that their initial share price will grow and that the company may pay dividends.
Managers are interested in financial information in their roles as managers of the business:
The formal record-keeping process also provides control over financial information and assets:
Banks loan companies money. Investors buy corporate notes and bonds when issued by companies. These parties are creditors and are interested in whether the company is earning a profit and will be able to pay interest and principal on debt.
Companies hope to generate income as they conduct business, and the income may be taxed at the federal, state, and local levels. So government entities are also interested in collecting the financial information they need to levy taxes.
As you can see, owners, managers, creditors, and governments have different reasons for needing financial information. Managers are internal users of financial information. They typically need more detailed information pertaining to the day-to-day operations of the business in order to make managerial decisions about issues such as pricing, strategies to keep costs low, and how to encourage customers to pay promptly. The financial reports utilized by internal users are specific to the business and may be in any form beneficial for management use.
Owners, creditors, and governments are external users of financial information. In many companies, the owners are not involved in managing the business. For example, in public companies—those that have sold shares of ownership that can be traded in financial markets—the owners are investors that may keep their ownership rights for a limited period of time. They're interested in higher level, less detailed information, including periodic profits, how the corporate resources are invested, the level of debt, and how cash is generated. Creditors and governments, too, need a more general idea of the company’s financial health. Creditors are interested in its ability to repay loans, while governments need limited detail concerning taxable income. Other external users include employees, labor unions, and major customers and suppliers.
Internal | External | |
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User |
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How information is used | Use detailed financial information to run the business, reported in any convenient format | Use summarized financial information reported in the financial statements |
Four basic financial reports are utilized by most external users:
They're presented in a standardized format and, for public companies, must conform to GAAP guidelines. They provide a means for management to communicate the company’s financial information to outsiders. In addition, governments provide their own forms for managers to utilize in reporting the company’s taxable income. The focus in this course is on the communication provided by the four basic financial statements. A fifth report—the statement of comprehensive income—will be introduced later in the course.
After reviewing the content on the previous page, please answer the questions provided. You have as many attempts as you need to correctly complete this exercise. You may also go back after receiving your point to use the exercise for additional practice.
The financial statements are management’s communication to external users. Since management has knowledge of the company’s day-to-day transactions and external users do not, there's an inherent risk that management’s communication may be inaccurate, misleading, or presented in a way that makes it difficult for external users to compare the company’s financial condition to that of other companies. For this reason, standard-setting organizations provide standards and guidelines for management to follow in their accounting system and financial statement presentation. In the United States, the primary authority for accounting standards is the Securities and Exchange Commission (SEC), a government body. The SEC has the power to ensure that accounting standards are upheld and that financial statement users’ interests are protected. However, the SEC delegates responsibility for setting specific accounting standards to the Financial Accounting Standards Board (FASB), made up of accounting and finance experts with backgrounds in industry, auditing, education, and investing.
Remember that GAAP stands for Generally Accepted Accounting Principles, and some of these accounting principles have been in use for centuries. The FASB has created formal written descriptions of already-existing GAAP and has organized the guidance by topic into a framework called Codification. New guidance and revisions to old guidance are added to the Codification after a period of public comment and deliberations.
The FASB has also created a conceptual framework describing (1) the characteristics of useful accounting information, (2) the elements comprising the financial statements, and (3) assumptions and principles used throughout the accounting system. Here, we’ll consider the important characteristics of accounting information, as defined in the conceptual framework:
In the following sections, we will look at the four financial statements, highlighting their elements and structure. Throughout the rest of the course, some of the assumptions and principles in the conceptual framework will be covered.
After reviewing the content on the previous page, please answer the questions provided. You have as many attempts as you need to correctly complete this exercise. You may also go back after receiving your point to use the exercise for additional practice.
Robyn's Retail is a legal entity separate and apart from its owners. Once the owners invested $50,000, the money becomes a resource, or capital, and will be used by the company. Likewise, it's the company that will earn money using its resources. The financial information gathered and summarized for a company has the characteristics outlined in the FASB conceptual framework and can be summarized and presented using the four basic financial statements. First, we will consider the balance sheet.
The balance sheet contains information about a company’s financial position at a point in time—often the end of a year, quarter, or month. It's divided into three major sections, representing three of the elements in the conceptual framework:
Robyn's Retail | ||||
Balance Sheet | ||||
September 30, 20xx | ||||
Current Assets | Current Liabilities | |||
Cash | $ 28,150 | Accounts Payable | $ 5,250 | |
Accounts Receivable | 800 | Unearned Revenue | 100 | |
Inventory | 10,000 | Interest Payable | 50 | |
Prepaid Rent | 8,800 | Total Current Liabs. | 5,400 | |
Prepaid Insurance | 550 | |||
Supplies | 500 | Long-Term Liabs. | ||
Total Current Assets | 48,800 | Note Payable | 20,000 | |
Non-Current Assets | Total LT Liabs. | 20,000 | ||
Land | 20,000 | Total Liabilities | 25,400 | |
Furniture & Fixtures | 3,000 | |||
Equipment | 5,000 | Stockholders' Equity | ||
Accum. Depreciation | (108) | Common Stock | 50,000 | |
Net PP&E | 27,892 | Retained Earnings | 1,292 | |
Total SE | 51,292 | |||
Total Assets | $ 76,692 | Total Liabs. & SE | $ 76,692 |
Please watch to learn more about the balance sheet for Robyn's Retail.
In the balance sheet, assets must always balance with, or equal, liabilities and equity. The relationship can be written as an equation (Figure 1.1).
This relationship is called the accounting equation. Later, you will learn how the accounting system records transactions to always keep the accounting equation—and the balance sheet—in balance. For now, it's important to be able to identify specific business items as assets, liabilities, or equity items. Select Next at the bottom of the page for a practice exercise.
After reviewing the content on the previous page, please answer the questions provided. You have as many attempts as you need to correctly complete this exercise. You may also go back after receiving your point to use the exercise for additional practice.
The income statement reports the operating results of the company for one period, such as a year, quarter, or month. A simple single-step income statement contains just two major elements:
A multiple-step income statement has multiple subtotals, like gross margin, operating income, and income before taxes. The excess of revenues over expenses is the company's net income. Net income is a measure of profit (or loss) for the period, so the income statement is sometimes referred to as a profit and loss (P&L) statement.
Robyn's Retail | |||
Income Statement | |||
For the month ended September 30, 20xx | |||
Sales revenue | $ 8,000 | ||
Cost of Goods Sold | 5,000 | ||
Gross Margin | 3,000 | ||
Advertising expense | 250 | ||
Utilities expense | 450 | ||
Rent expense | 800 | ||
Insurance expense | 50 | ||
Depreciation expense | 108 | ||
Total Operating expenses | 1,658 | ||
Operating Income | 1,342 | ||
Interest expense | 50 | ||
Net Income | $ 1,292 |
Please watch to learn more about income statements.
After reviewing the content on the previous page, please answer the questions provided. You have as many attempts as you need to correctly complete this exercise. You may also go back after receiving your point to use the exercise for additional practice.
The statement of changes in stockholders’ equity, as the name implies, reports any changes that have occurred in the components of equity. Often, it is called the statement of owners’ equity, or statement of stockholders’ equity if the company is a corporation. Three elements of FASB’s conceptual framework are found in this financial statement:
The accumulation of net income over the years, minus any distributions to owners, is called retained earnings. A statement of stockholders' equity shows changes in retained earnings by adding net income and subtracting dividends.
Robyn's Retail | |||
Statement of Shareholders' Equity | |||
For the month ended September 30, 20xx | |||
Common Stock | Retained Earnings | Total SE | |
September 1, 20XX | $ - | $ - | $ - |
Contribution by Owners | 50,000 | 50,000 | |
Net Income | 1,292 | 1,292 | |
Dividends | 0 | 0 | |
September 30, 20XX | $ 50,000 | $ 1,292 | $ 51,292 |
Please watch to learn more about the statement of changes in owners' equity.
As noted, changes in retained earnings are shown in the statement of owners' equity. It is important to highlight the formula for retained earnings (Figure 1.2):
In a corporation, distributions to owners (stockholders) are called dividends. Always remember that distributions (dividends) are not reported in net income. In other words, distributions are not an expense and are not subtracted from revenues to arrive at net income. Rather, dividends are a direct reduction from retained earnings; they never pass through net income.
After reviewing the content on the previous page, please answer the questions provided. You have as many attempts as you need to correctly complete this exercise. You may also go back after receiving your point to use the exercise for additional practice.
The statement of cash flows explains the change in cash from the beginning of the year to the end of the year. The statement reflects three types of business activities where cash is provided or used:
This is a basic introduction to the statement of cash flows, and we will cover this topic in greater detail in Lesson 13.
Robyn’s statement of cash flows for the month of September would look like Table 1.5.
Robyn's Retail | |||
Statement of Cash Flows | |||
For the month ended September 30, 20xx | |||
Operating | |||
Net Income | $ 1,292 | ||
Depr. Exp | 108 | ||
Inc. A/R | (800) | ||
Inc. Inventory | (10,000) | ||
Inc. PPD. Rent | (8,800) | ||
Inc. PPD. Insurance | (550) | ||
Inc. Supplies | (500) | ||
Inc. A/P | 5,250 | ||
Inc. Int. Payable | 50 | ||
Inc. Unearned Revenue | 100 | ||
Cash outflows from Operations | (13,850) | ||
Investing | |||
Purchase of Furn. & Fixtures | (3,000) | ||
Purchase of Equipment | (5,000) | ||
Cash outflows from investing | (8,000) | ||
Financing | |||
Issued Common Stock | 50,000 | ||
Cash inflows from Financing | 50,000 | ||
Net increase in cash | 28,150 | ||
Beginning Cash | 0 | ||
Ending Cash | $ 28,150 |
Please watch to learn more about the statement of cash flows.
After reviewing the content on the previous page, please answer the questions provided. You have as many attempts as you need to correctly complete this exercise. You may also go back after receiving your point to use the exercise for additional practice.
The information on the financial statements all comes from the same accounting system, and the four basic financial statements are all related to one another. Recall that the income statement calculates net income for the accounting period (usually a month, quarter, or year). The same net income is shown on the statement of stockholders’ equity, in the calculation of retained earnings for the period. Robyn's Retail's September net income of $1,292 is added to retained earnings in the September statement of stockholders’ equity. Total retained earnings and total owners’ equity are then shown on the balance sheet.
Figure 1.3 The Relationship Among Financial Statements for Robyn's Retail
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Figure 1.3 shows the relationship among financial statements for Robyn's Retail. Net income was calculated first because that carries over to the next statement, which is the statement of changes in stockholder's equity. On the statement of changes in stockholders' equity, retained earnings is calculated using the formula presented in Figure 1.2 (Beginning Retained Earnings + Net Income - Dividends = Ending Retained Earning). The retained earning amount can be seen on the balance sheet in the stockholders' equity section. Furthermore, the cash account on the balance sheet shows a balance of $28,150, which matches the bottom line of the statement of cash flows.
The relationships among the income statement, stockholders’ equity statement, and the balance sheet are summarized in Figure 1.3.
Details of operating revenues and expenses are shown on the income statement and summarized in net income. Net income carries over to the statement of stockholders' equity in the calculation of retained earnings. The final balance in retained earnings then carries over to the balance sheet, along with the balances of other equity accounts.
In addition, the reconciliation of cash in the statement of cash flows agrees with the balance in the cash account on the balance sheet. The four financial statements will always tie together in this manner. Another illustration of the financial statement relationships is shown on page 13 of your textbook.
The financial statements alone don't present enough information to enable investors and creditors to make informed decisions because they're presented in a summary format. They don't contain any information about the characteristics of the company, its choices of accounting methods, or details of complex transactions. For this reason, companies also present notes to the financial statements to provide a more complete communication of financial data. FASB guidelines strive to ensure that companies provide transparency in their financial statements, meaning that they do not hide or disguise information, which might mislead the users of the financial statements. In this course, we will sometimes refer to the financial statement notes and their contents when covering certain topics.
You are now familiar with types of financial information generated by a company and the stakeholders who are interested in that information: internal parties, such as managers, and external parties, such as owners and creditors. You've also learned about the elements and basic structure of four financial statements: the balance sheet, income statement, statement of changes in owners’ equity, and statement of cash flows, which comprise management’s communication to the public about the company’s financial condition. In the next lesson, you will learn how financial information is recorded in the company’s accounting system.
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See Key to AI Use for more information.
Please use this discussion board to introduce yourself to the class. Since this course is entirely online, it is a nice area to get to know your classmates or team project members.
For your initial post, do the following:
You may respond to another student’s post if you wish, although for this discussion it is not required.
Note: For some discussions in this course, there are two posts required. If there are two posts, the initial post is due by Thursday, 11:59 p.m. (ET) of the lesson week, and it is your thoughts based on the discussion prompt. The second post is due by the end of the lesson week (Sunday, 11:59 p.m. ET), and it is a reply to at least one other student’s post. A quirk within Canvas only allows the listing of one due date and the Sunday date is shown, so please make note of the earlier (Thursday) requirement for future discussions.
Posts should be 100–250 words in length. If you use any outside source for your posts, please include citations. Please see the rubric for the grading breakdown and the Syllabus for instructions about late posts.
Icons related to the use of generative artificial intelligence (GenAI) technologies, such as ChatGPT and Copilot, are used in the course. If GenAI is allowed in the course, each assignment should have an AI policy that will indicate how you may use GenAI, along with guidance on usage, ethics, and how to cite your use. Ask your course instructor or TA if you have questions.
First, look for the Assignment AI Policy at the top of your assignment and select the box to show the details. Select the box again to hide the details. Your assignment will have one of the following AI policies and should include details like which types of GenAI you may use, the purposes you may use them for, citation requirements, and other details. The following represent examples of AI Assignment Policies and details.
AI Use Guidance
You may use minimal GenAI assistance for the following purpose:
to check spelling and grammar
Citations
Acknowledge the type of GenAI used.
Ethical AI Use Reminder
Across all levels of GenAI use, you should consider ethical implications, which includes using a safe, secure, humane, transparent, and environmentally friendly approach to GenAI.
See Key to AI Use for more information.
Your assignment will have one of the following GenAI assignment policies, along with details. If you don't find an AI Assignment Policy, assume that you cannot use GenAI. Ask your course instructor or TA if you have any questions.
No AI Use Example
You may not use any GenAI assistance to complete any part of this assignment.
As your instructor, I am most interested in your thoughts and reflections from traveling and how you express the integration of course concepts into your travel experiences. For this reason, no GenAI use is permitted in the completion of this assignment.
Limited AI Use Example
You may use minimal GenAI assistance for the following purpose:
to check spelling and grammar
Citations
If you use GenAI tools for minimum assistance, add an acknowledgement statement that includes the type of GenAI used (e.g., I acknowledge that I have used [insert name of GenAI tool—Grammarly, Copilot] to edit my document for grammar and spelling.)
Ethical AI Use Reminder
Across all levels of GenAI use, you should consider ethical implications, which include using a safe, secure, humane, transparent, and environmentally friendly approach to GenAI.
Moderate AI Use Example
You may use GenAI for moderate assistance, including the following:
idea generation and general brainstorming
to assist with data analysis
to check spelling and grammar
Citations
Acknowledge the type of GenAI used. You may be asked to explain where and how GenAI was used in this assignment, as well as your contribution to the assignment.
Ethical AI Use Reminder
Across all levels of GenAI use, you should consider ethical implications, which include using a safe, secure, humane, transparent, and environmentally friendly approach to GenAI.
Full AI Use Example
You may make full use of GenAI, including the following:
idea generation and general brainstorming
to assist with data analysis
to check spelling and grammar
to outline a paper or assignment
to generate the initial work product or first draft
to rewrite, edit, or polish
to generate images
to generate audio
to generate video
This icon may be used alone or with other icons to provide specific GenAI usage guidelines for an assignment.
Citations
Acknowledge the type of GenAI used. You may be asked to explain where and how GenAI was used in this assignment, as well as your contribution to the assignment.
Ethical AI Use Reminder
Across all levels of GenAI use, you should consider ethical implications, which include using a safe, secure, humane, transparent, and environmentally friendly approach to GenAI.
This icon may be used alone or with other icons to provide specific GenAI usage guidelines for an assignment. Always check individual assignment instructions.
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