MBADM821:

Canvas Orientation & Guides

This course has been designed using Canvas as the Learning Management System (LMS). While Canvas is an easy-to-use and intuitive system, change is a constant variable.

If you have Canvas-specific questions, the Canvas Orientation may be a good place to start to find answers. The orientation includes videos that will walk you through all of the major facets of Canvas that you need to successfully complete this course.

The Canvas Student Guide is another great resource to answer questions.

Getting Help

If, at any point in time, you find yourself needing additional assistance, help is available for you. If you are using a mobile device, simply click on your profile and you will find a Help button. For desktop users, the same Help button is found on the lower left hand of your screen.

 

A note about the course structure:

Folks, we have a lot to cover over the course of the semester. Like most business functions, marketing is complex. The aim of this course is to provide you with broad insight into the main functions of marketing. I won’t review every concept in the readings so it’s important that you keep up with those; the lectures and the readings work together to provide a holistic picture.

If you have any questions related to the readings, please submit them to the "Have a Question?" discussion instead of emailing me directly. There's a good chance that you are not the only one with the same question. 

 

Modular Approach

This course is structured around eight modules.

1. Modern Marketing
2. Understanding Consumer Behavior
3. Market Strrategy
4. Brand Strategy
5. Product Strategy
6. Marketing Communications
7. Go to Market
8. Current Trends in Marketing

• Each module consists of a series of lessons.
• Each lesson will include assigned readings from the textbook.
• The textbook chapters will be supplemented with some assigned readings and cases.
• The lessons in each module highlight specific aspects of the chapters or offer additional insights on each topic.

The hope is that you will find them thought provoking.​

Current Events In Marketing

An important aspect of marketing is being aware of the ever-changing demands of the market (i.e. customers) and marketing environment. This can be done in several ways (as you will learn while you explore each lesson). One method that I strongly encourage you to use, is reading about marketing online. To encourage this behavior, you will be tasked to find current articles, blog postings, podcasts, and/or other types of resources (e.g. marketing ads), related to the content we are learning. These articles/artifacts will be shared with the entire class via asynchronous and synchronous discussions. 

Marketing Resources on the Web

Here are a few marketing websites. As we start the course, take some time to review them. This list is not exhaustive, if there are others that you would like to explore in addition to this list, feel free. 

• American Marketing Association - Marketing News
• Ad Age
• Quirks
• Marketing Week
• Forbes (or specifically, Forbes - On Marketing)
• Entrepreneur - Marketing News and Topics

Note, that all of the resources listed are free. You are not required to pay for any subscription in order to fully engage in this course or complete the assignments. Some sites, like Marketing Quarterly, will require you to complete a subscription process. This is also without charge. If you have any questions or concerns, please let me know.