Lesson 1.2. Overview

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Technology has dramatically changed the way that businesses support and interact with customers. Today, more than ever, customers have significant influence over brands, products, and services. In this lesson, we’ll talk about the Age of the Customer and how customer-obsessed organizations are successful in this new market environment.

Learning Objectives

After completing this lesson, you should be able to do the following things:

1. Recognize the role of the customer in business success.
2. Describe the Age of the Customer and its importance as a business concept.
3. Identify tactics that businesses can adopt to implement a customer-obsessed strategy.

Lesson Activities

By the end of this lesson, make sure you have completed the assignments and readings found in the Course Schedule.

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