Lesson 1.2 Summary

In this lesson we’ve talked about the Age of the Customer—what drives it and how an organization can be successful in this new paradigm by being customer-obsessed.

---

References

Halkett, R. (2022, November 7). Using customer obsession to drive rapid innovation. Forbes. https://www.forbes.com/sites/aws-transformation/2022/11/07/using-customer-obsession-to-drive-rapid-innovation/?sh=170ac2e15c13

Leaver, S., Moorehead, M., & Pattek, S. (2016). The operating model for customer obsession. Forrester Research, Inc.

Fontanella, C. (2020, October 14). What is the Age of the Customer, and what does it mean for your business? HubSpot. https://blog.hubspot.com/service/age-of-the-customer#:~:text=Forrester%20marks%20the%20Age%20of,about%20their%20experiences%20with%20different

---