Main Content

Lesson 1: Introduction: Managing in the Digital Economy

Lesson 1 Overview

As each wave of technology is released. It must be accompanied by a demand for new skills, a new language. Consumers must constantly update their ways of thinking, always questioning their understanding of the world. Going back to old ways, old technology is forbidden. There is no past, no present, only an endless future of inadequacy.

— Richard Kadrey

The term Digital Economy is broad and encompasses a vast field of information. We first discuss the philosophy of the course. This course is expected to be taken at the end of the OMBA program and includes recent and relevant information technology topics mainly explored from strategic and operational views. We will discuss the challenges and opportunities in this area from a business viewpoint.

Lesson Objectives

At the end of this lesson, you should be able to

  1. To answer the question: What is this course–Managing in the Digital Economy?

Structure of the Lesson

  1. What is the digital economy?
  2. What are emerging technologies?
  3. What is our plan?
  4. In the ideal world…

Lesson Readings and Activities

By the end of this lesson, make sure you have completed the readings and activities found in the Course Schedule.

Note: Your interpretation of the following material may differ depending on what you have read and your training. I follow the standards accepted by multiple authors and institutions.

Top of page