MBADM850: Corporate Innovation and Entrepreneurship

Main Content

Schedule

Spring and Fall Semesters: 15 weeks
Summer Semester: 12 weeks

All assignments are due by 11:59 p.m. (ET) on the last day of each lesson, except where noted.

Course Orientation
Course Orientation
Readings & Videos	Required Course Orientation Syllabus
Assignments	Orientation Discussion: Getting to Know You Orientation Discussion: Getting to Know Your Expertise

Lesson 1
Lesson 1	Introduction to Innovation, Entrepreneurship, and Creativity
Readings & Videos	Required Lesson 1 Introduction Lesson 1 PowerPoint slides E-Reserve: Kuratko, D., et al. (2011). New Entrepreneurial Imperative. (pp. 3-21). Corporate innovation and entrepreneurship. Boston. Cengage. E-Reserve: Keeley, L. et al. (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs. (pp. 14-54). Hoboken. John Wiley & Sons Inc. Sommers, M. Intrapreneurship, explained. MIT Management, Sloan School. June 21, 2018 M-accelerator. The Future is Intrapreneurship: Why Corporations Should Embrace Entrepreneurially-Minded Employees, October 4, 2022. Videos The Three Types Of Corporate Innovation (4:08) Introduction: Innovation, Entrepreneurship and Creativity (4:18) Innovation (1:20) Creating the World (2:35) Note: There are approximately 12:30 minutes of required videos in this module.
Assignments	Synchronous Session 1 (optional) Lesson 1 Assignment: Defining Key Terms

Lesson 2
Lesson 2	Innovation Theories and Methods
Readings & Videos	Required Lesson 2 Introduction Lesson 2 PowerPoint slides Idea to Value, 15 most important Innovation Theories your company should be using, July 2017. APQC. (2023). "Best Practices in Applying Process Frameworks", June 2023. Available also from APQC here. Videos innovation Versus Complexity (2:15) Modular Design (9:40) Note: There are approximately 12 minutes of required videos in this module. Optional Naqshbandi, M Muzamil & Garib Singh, Sharan. (2015). Theories in Innovation. UM Press. pp 41-51.
Assignments	Synchronous Session 2 (optional) Lesson 2 Individual Assignment: Highlighting Takeaways

Lesson 3
Lesson 3	Entrepreneurs and Innovators
Readings & Videos	Required Lesson 3 Introduction Lesson 3 PowerPoint slides Hamilton, B. (2015). 6 Attributes of Great Entrepreneurs. Entrepreneur. Miller, K. (2020). 10 Characteristics of Successful Entrepreneurs. Harvard Business School Online. (2023). What is Entrepreneurship? How to Become an Entrepreneur. ownr. Videos: Innovation Skills to Develop (4:24) The DNA of the World's Most Innovative Companies (16:11) Why is Innovation Important in Leadership (3:49) Innovation is Not Efficient (4:40) The Four Behaviors of Innovative Leaders (3:42) Note: There are approximately 28 min of videos in this module.
Assignments	Synchronous Session 3 (optional) Lesson 3 Assignment: Entrepreneur Self-Assessment Tool

Lesson 4
Lesson 4	Opportunities, Pain Points, Gaps, and Niches
Readings & Videos	Required Lesson 4 Introduction Lesson 4 PowerPoint (,pdf) slides E-Reserve: HBR. (2003) Recognizing Opportunities. (pp. 51–59) Managing Creativity and Innovation. Cambridge. Harvard. Kim, C. and Mauborgne (2023). How to Turn Your Customers' Pain Points into Opportunities. Blue Ocean. Videos Video: Mark Zuckerberg: How to Build the Future (25:26) Video: How to Identify and Tackle Key Customer Pain Points (3:58) Video: Types of User Pain Points (4:21) Video: See Problems as Opportunities (15:28) Video: Entrepreneurship 101: Opportunity Recognition (1:41) Video: Strategyzer's Value Proposition Canvas Explained (3:13) Video: Value Propositions: Create a Product People Will Actually Buy (1:27:28) Note: There are approximately 2 hours and 40 minutes of required videos in this module.
Assignments	Synchronous Session 4 (optional) Lesson 4 Discussion: Pain Spotting and Future Trends

Lesson 5
Lesson 5	Ideation, Creativity, and New Thinking
Readings & Videos	Required Lesson 5 Introduction Lesson 5 PowerPoint (.pdf) slides Alton, L. (2022). How to Come Up With More Truly Innovative Ideas. Inc. 7 Simple Rules of Brainstorming. IDEO. Gregerson, H. (2018). Better Brainstorming. Harvard Business Review. Videos Video: GV's Sprint Process in 90 Seconds (1:37) Video Playlist: Design Spirit (50:31) Note: There is approximately 52 min of videos in this module.
Assignments	Synchronous Session 5 (optional) Lesson 5 Discussion: New Thinking

Lesson 6
Lesson 6	Design Thinking and Innovation
Readings & Videos	Required Lesson 6 Introduction Lesson 6 PowerPoint slides E-Reserve: Kumar, V., & LaConte, V. (2012). 101 design methods: A structured approach for driving innovation in your organization. (pp. 1-13). Retrieved from https://ebookcentral.proquest.com Brown, Tim, and Roger Martin. "Design for Action." Harvard Business Review, 17 Mar. 2017. "Asking the Important Questions: A Guide to Design Thinking And a Better Way to Serve Customers." InnovationManagement, 21 Dec. 2021. What is Design Thinking? IDEO. Videos Customer Development Strategies (26:53) The Design Thinking Process (3:57) What is Design Thinking? (1:54) Note: There is approximately 32 min of videos in this module. Optional Video: Stanford Webinar - Apply Design Thinking to Your Work- (50:05) This video is unavailable for playback as an embed. Please click the link.
Assignments	Synchronous Session 6 (optional) Lesson 6 Assignment: Design Thinking

Lesson 7
Lesson 7	Assessing and Enabling Innovation Potential
Readings & Videos	Required Lesson 7 Introduction Lesson 7 PowerPoint slides E-Reserve: Robinson, A., & Stern, S. (1997). Unleashing corporate creativity: Where to start. (pp. 237-247). Corporate Creativity. San Francisco. Berrett-Koehler Publishers. Schoeman, M. (2022). What Do the Top 10 Most Innovative Companies in the World Have in Common? LinkedIn. 5 Things Most Innovative Companies Have in Common. planbox. Krasadakis, G. (2023). What Makes a Company Innovative? Videos Is Your Organization Ready to Innovate? (1:57) 2018 Culture of Innovation - Leadership Assessment (1:55) Note: There is approximately 4 minutes of videos in this module.
Assignments	Synchronous Session 7 (optional) Lesson 7 Assignment: Organizational Assessment Pilot Interview

Lesson 8
Lesson 8	Entrepreneurial Strategies, Business Planning, and New Venture Creation
Readings & Videos	Required Lesson 8 Introduction Lesson 8 PowerPoint slides - Parts 1 & 2 "The Business Model Canvas." Business Model Generation. 2009. Pisano, G. (2015). "You Need an Innovation Strategy" Harvard Business Review. Videos Video: Disruptive Innovation and Strategy (4:16) Video: Steve Jobs: How to Start a Business (20:45) Video: The Single Biggest Reason Startups Succeed (6:40) Video: Introduction to the Business Model Canvas (6:41) Video: Innovation Strategy: What is it and How Do You Create One? (15:44) Note: There are approximately 50 minutes of required videos in this module.
Assignments	Synchronous Session 8 (optional) Lesson 8 Assignment: Business Modeling Exercise

Lesson 9
Lesson 9	Innovation, Teams, and Human Capital
Readings & Videos	Required Lesson 9 Introduction IdeaScale. "10 Tips for Successful Innovation Teams." InnovationManagement, 21 Dec. 2021. FasterCapital. "Building a Strong Team for Your Entrepreneurial Voyage. McKay, A., Mohan, M., and Reina, C. (2020). Another Day, Another Chance - Daily Workplace Experiences and Their Impact on Creativity. Wiley Online Library. Videos Video: Entrepreneurship is a Team Effort (1:36) Video: Creating an Innovative Team (3:30) Video: Building Successful In-house Innovation Teams (44:41) Note: There are approximately 50 minutes of required videos in this module. Optional Video: How to Build Your Early Startup Core Team (2:10) Video: Build a Great Team - Steve Jobs Rule #5 of 10 (3:56) Video: Once You Learn That, You'll Never Be the Same (1:30) What Makes a Team Great (2:20) How Diversity Makes Teams more Innovative (11:06)
Assignments	Synchronous Session 9 (optional) Lesson 9 Assignment: Innovative Teams and Human Capital

Lesson 10
Lesson 10	Innovation, Organization, and Culture
Readings & Videos	Required Lesson 10 Introduction E-Reserve: Goffin, K., & Mitchell, R. (2017). People, culture, and organization. (pp. 295-344). Innovation Management: Effective strategy and implementation. New York. Palgrave Macmillan. Ishak, W. (2017). Creating an Innovation Culture. McKinsey & Company. Hastwell, C. (2023). 6 Strategies for Building a Thriving Culture of Innovation. Insights. Videos Video: How to Create a Culture of Innovation (1:25) Video: What is Innovation Culture (14:22) Video: Steve Jobs \|\| Organizational Culture at Apple, Inc. (2:26) Video: How to Make a Cultural Transformation (9:56) Video: How Can I Change My Company Culture (2:51) Video: How to Change Organizational Culture (9:10) Note: There are approximately 40 minutes of required videos in this module.
Assignments	Synchronous Session 10 (optional) Lesson 10 Discussion: Culture Assessment

Lesson 11
Lesson 11	Benchmarking, Competitor Analysis, and Innovation
Readings & Videos	Required Lesson 11 Introduction Lesson 11 PowerPoint slides E-Reserve: Peters, T. (1987). Practice creative swiping. (pp. 229-236). Thriving on chaos: Handbook for a management revolution. New York. Knopf. Solutions, BizzBee. "3 Things Startups Need To Know About Competitor Analysis." Medium, 16 Sept. 2019. "Steve Blank A New Way to Look at Competitors." Steve Blank, 23 Nov. 2013. Stroud, DeLayne. "Understanding the Purpose and Use of Benchmarking." iSixSigma, 29 Oct. 2014. "What is Benchmarking?" Tutor2u. Accessed 15 Feb. 2022. Justice, C. (2023). Benchmarking Innovation Impact 2023. KPMG. Videos: Video: Competitive Analysis Framework (2:32) Video: How to Conduct Competitive Analysis (3:50) Video: Innovation is Actually Easy! (2:52) Video: Different types of benchmarking: Examples And Easy Explanations (3:52) Note: There are approximately 13:30 minutes of required videos in this module.
Assignments	Synchronous Session 11 (optional) Lesson 11 Assignment: Benchmarking and Competitive Assessment

Lesson 12
Lesson 12	Business Models and Monetizing Innovations
Readings & Videos	Required Lesson 12 Introduction Lesson 12 PowerPoint slides E-Reserve: Kaplan, J. & Warren, A. (2015) Ideas into business models. (pp.49-76). Patterns of entrepreneurship management. New York. Wiley. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game-changers, and challengers. pp.12-51 (Section 1). ProQuest Ebook Central. Spacey, John. "50+ Types of Business Model." Simplicable. Accessed 15 Feb. 2022. (Skim this article.) Airlines Are Just Banks Now. The Atlantic. Holmes, R. (2023). Product Monetization Strategies. Department of Product. Team, M. (2024). Monetize. Monetization. How it Works + Examples (2024). Mighty Features. Videos: Video: Business Model Innovation (4:39) Video: Stefan Gross-Selbeck: Business Model Innovation (12:10) Video: 10 Business Models for Every Entrepreneur (4:32) Video: CMO Summit Turkey: Madhavan Ramanujam on Monetizing Innovations (2:29) Note: There are approximately 24 minutes of required videos in this module. Optional: Video: Monetizing Innovation - How Smart Companies Design the Product Around the Price (1:01:16)
Assignments	Synchronous Session 12 (optional) Lesson 12 Assignment: Profit Model Generation

Lesson 13
Lesson 13	Customer Experience, Customer Development, and Product Development
Readings & Videos	Required Lesson 13 Introduction The Complete Guide to Customer Segmentation. Survey Monkey. Chapter 8: Product Innovation. Open Library. Videos Video: What is Customer Experience Management (CEM)? (3:41) Video: Customer Experience Journey Mapping - Deloitte Digital (2:27) Video: The Key Role of Product Management in Startups (1:13:29) Steve Jobs Talks Marketing Strategy (18:47) How to Get your First Customers (22:53) Introduction to Customer Discovery (12:10) Customer Discover How to Build a Startup (2:35) Customer Discovery How to Build a Startup (2:06) Business mOdel Canvas: Customer Segments (6:41) Note: There are approximately 2 hours and 25 minutes of required videos in this module.
Assignments	Synchronous Session 13 (optional) Lesson 13 Assignment: Customer Engagement

Lesson 14
Lesson 14	Innovation Processes and Ecosystems
Readings & Videos	Required Lesson 14 Introduction Lesson 14 PowerPoint slides Theodotou, M. (2022). Innovation Blueprint: 6 Foundational Elements of an Innovation Ecosystem. eLearning Industry. Osterwalder, A., Viki, T., and Pigneur, Y. (2019). Why Your Organization Needs an Innovation Ecosystem. Harvard Business Review. Typical Actors in an Innovation Ecosystem. IDIA. Viki, T. (2016). Five Principles for Building Corporate Innovation Ecosystems. Medium. Videos: Video: 4 Steps to Drive Process Innovation (1:00:18) How Apple is Organized for Innovation (4:36) Innovation Journey: From Theory to Practice with Bayer's Corporate Innovation Team (50:40) Note: There is approximately one hour and 55 minutes of required videos in this module.
Assignments	Synchronous Session 14 (optional) Lesson 14 Assignment: Highlighting Key Takeaways

Final Project
Final Project	Planning and Implementing Change and Innovation
Readings & Videos	None
Assignments	Group Project Peer Evaluation Final Project3