Watch Video 2.1, which describes how self-service kiosks enable fast-food restaurants to automate the ordering process.
SPEAKER: Sintel System's self-serve kiosk allows customers to place orders and pay for them right on the kiosk. Orders are then sent directly to the kitchen increasing efficiency and accuracy. With the ability to instantly change to 15 different languages, local and international customers can be confident that Sintel's kiosks will meet and beat all of their needs.
To start, select Eat in or Take out, which opens the main menu with all categories on the top. Simply select the main item followed by associated modifiers. Choose Sides, Drinks, and Desserts next.
Items ordered are continuously added and displayed on the bottom. Move to complete the order by selecting Payment. The built in EMV chip card technology eliminates the need to additional bulky pin pads. Once the order is complete, it is sent directly to the kitchen and ready within minutes. With a [? 2D ?] built in printer, barcodes and QR codes can be scanned quickly as well. Under Sintel Systems, all inclusive technical support kiosks are delivered fully pre-configured and ready to go.
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Information systems are used by firms to manage information, enhance decision-making, and also to improve the execution of internal business processes. To achieve these goals, organizations use a variety of information systems, enterprise applications, and social business applications across different organizational levels (e.g., operational, managerial, and strategic).
Critical Thinking 2.1. Can you identify any business processes involved in using a self-service kiosk at a fast-food restaurant?
After completing this lesson, you should be able to do the following:
By the end of this lesson, make sure you have completed the readings and activities found in the Lesson 2 Course Schedule.
In Lesson 1, we were introduced to the term business process. A business process is a set of actions completed to achieve a specific objective for the business, such as selling a product, hiring a new employee, or delivering a finished product to a customer. The success of a business process strongly depends on how well it's designed and coordinated. Business processes can occur within a single functional area or cross over different functional areas. However, business processes that cover different functional areas are called cross-functional business processes.
For examples of business processes in a single functional area, see Table 2.1 on page 44 of the textbook (Laudon & Laudon, 2020). For cross-functional business processes, see Figure 2.1.
Information systems are used to improve business processes. One way information systems improve business processes is through automation. Automation allows processes to be completed with little or limited human intervention. Refer to the initial case at the beginning of this lesson about using a self-service kiosk to fulfill a customer order. It's clear that automation is a key component in the order-fulfillment process.
In addition to automation, information systems improve business processes by reducing the amount of time it takes to complete a task. Information systems also give rise to new business processes, such as allowing customers to download music and pay bills online. Additionally, information systems change the way businesses operate by transforming their business model. For example, the way people apply for jobs today is a new model involving online searching and online applications. Another example illustrates how information systems have changed the way people acquire music today. Many individuals download music from sites such as iTunes or stream music through Pandora instead of going to a physical store to purchase a CD.
In Lesson 1, you learned that the hierarchical structure of an organization consists of three different levels: operational, managerial, and executive. There are different information systems at each of these three levels. Further, there are information systems that cross multiple levels, which are referred to as enterprise systems.
Select each of the following different types of information systems.
Tracking the time that employees arrive for and leave from work. Many companies use information systems for employee attendance. These can be in the form of a computerized punch card, a computer screen to log into, or a card that the employee swipes whenever entering or leaving the building (Figure 2.1).
Daily sales tracking. Daily tracking of all sales at a retail store is also accomplished with the use of a TPS (Figure 2.2). Companies can have a specialized software program that is used on their point-of-sale systems. This is an automated process that captures information about sales, and that data is stored as part of the TPS. This type of information system is a central part of the business, and data collected via the TPS is used to improve decision-making throughout many different aspects of the organization. For example, understanding daily sales over a long period will help identify customer purchase patterns. This information can provide valuable input for managers to determine how many, how frequently, and what type of products they need to reorder.
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A spreadsheet application, such as Microsoft Excel, function as an MIS. A manager can use a spreadsheet to generate routine reports (Figure 2.3) and improve decision-making.
Samples of routine reports include
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Each of the four enterprise systems listed above is discussed in more detail in later lessons.
In addition to the five different types of information systems previously discussed, there are additional systems and technologies that businesses use today. Most of these are web-based and transform how businesses interact with their employees and the public. This section describes three different technologies that businesses use to make them more competitive and relevant in today's global economy.
The systems are intranets, extranets, and e-business, e-commerce, e-government.
An intranet is an internal network that only authorized users can access. The company uses its intranet to share information with employees, clients, suppliers and other authorized entities. For example, consider Penn State's Canvas as an intranet. Only internal participants (students, instructors, and developers) have access to this system.
An extranet is a restricted part of an organization's internal network that enables business to exchange information with stakeholders securely over the internet. Have you ever had to track a package online? This would be an example of using an extranet (Figure 2.6). The customer is using the internet to access part of the organization's internal intranet.
Each E stands for the word electronic. In this case, electronic refers to web-based. The web makes many business activities and business processes available:
In the previous sections, we summarized the various systems and technologies used to support businesses. In this section, we will introduce systems that support collaboration and social business.
Most work in organizations is performed in teams. As such, collaboration and teamwork are critical in today’s workforce. Collaborations occur when two or more people or organizations work together to achieve a specific goal. Teamwork, however, is a collaborative effort to accomplish team-specific tasks to collectively achieve the team mission. Businesses are using a variety of tools and technologies to support collaboration and teamwork. For example, Penn State encourages the use of Zoom to facilitate remote collaborations and Box to share and edit documents. In another example, teams use G Suite tools to facilitate file storage, file sharing, and collaborative editing.
Organizations enhance collaboration by embracing social business. Social business uses web-based collaborative tools, such as internal and external social networking platforms, to engage employees, customers, and suppliers. For example, Red Robin uses Yammer as an enterprise social networking tool to facilitate crowdsourcing of innovative ideas on how to improve operations and reduce costs.
Many benefits can be derived from using collaboration and social business tools. Teams benefit directly through the enhancement of the quality of collaboration and teamwork. As a result, organizations benefit from enhanced innovation, productivity, quality, and customer service.
Critical Thinking 2.3. What collaboration tool do you use most frequently to facilitate teamwork? Why?