Lesson 1 Conclusion

In conclusion, we identified what personal selling is, what it takes to be successful, and what draws people to this fascinating and challenging profession.

References

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Sales Occupations, on the Internet at https://www.bls.gov/ooh/sales/home.html (visited Dec. 13, 2021).

Churchill, G., Ford, N., Hartley, S., & Walker, O. (1985). The determinants of salesperson performance: A meta-analysis. Journal of Marketing Research, 22(2), 103–118. doi:10.2307/3151357

Futrell, C., & Valvasori, M. (2020). Abc's of relationship selling through service. McGraw-Hill Ryerson.

Verbeke, W., Dietz, B., & Verwaal, E. (2011). Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers? J. of the Acad. Mark. Sci. 39, 407–428. https://doi.org/10.1007/s11747-010-0211-8