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Schedule

SAMPLE Course Schedule: The schedule below outlines a sample of the topics we will be covering in this course, along with the associated assignments.

Note that all dates reflect North American eastern time (ET). This ensures that all students have the same deadlines regardless of where they live. All lesson assignments must be submitted by 11:59 PM (ET) on the last day of the timeframe indicated below for the lesson unless otherwise stated. Discussion forum first posts are due Wednesday of the lesson week assigned.

Lesson 1: Introduction to Marketing / Ethics
Lesson 1
Time​frame:Week 1
Readings:

Textbook

  • Chapter 1: Creating Customer Relationships and Value Through Marketing
Assignments:
  • Complete Lesson 1: Quiz.
  • Post and respond to Lesson 1: Class Introduction Discussion Forum.
  • Submit Lesson 1: Professional and Trade Publication Analysis
  • Complete the Academic Integrity Tutorial and submit certificate of achievement.
 
Lesson 2: Strategic Planning
Lesson 2
Time​frame:Week 2
Readings:

Textbook

  • Chapter 2: Developing Successful Organizational and Marketing Strategies
Assignments:
  • Complete Lesson 2: Quiz
  • Post and respond to Lesson 2: Marketing Strategy Discussion Forum.
  • Introduce yourself to your marketing team.
  • Conduct research on backpack market.
  • Interact with Practice Marketing Simulation Tutorial (Group Assignment).
  • Develop Marketing Planning Document 1: Mission Statement (Group Assignment). 
 
Lesson 3: Marketing Environment
Lesson 3
Time​frame:Week 3
Readings:

Textbook

  • Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Assignments:
  • Complete Lesson 3: Quiz.
  • Submit Lesson 3: Environmental Scan Analysis.
  • Submit Marketing Planning Document 1: Mission Statement (Group Assignment). 
  • Develop Marketing Planning Document 2: SWOT Analysis and Competitive Advantage (Group Assignment).
 
Lesson 4: Consumer Behavior
Lesson 4
Time​frame:Week 4
Readings:

Textbook

  • Chapter 4: Understanding Consumer Behavior
Assignments:
  • Complete Lesson 4: Quiz.
  • Submit VALS Reflection.
  • Submit Groupon Analysis.
  • Submit Marketing Planning Document 2: SWOT Analysis and Competitive Advantage (Group Assignment).
  • Develop Marketing Planning Document 3: SMART Marketing Objectives (Group Assignment).
 
Lesson 5: Marketing Research Concepts
Lesson 5
Time​frame:Week 5
Readings:

Textbook

  • Chapter 7: Marketing Research: From Customer Insights to Actions
Assignments:
  • Complete Lesson 5: Quiz.
  • Submit Lesson 5: Internet Survey (Group and Individual Assignment).
  • Post and respond to Lesson 5: Behavioral Targeting Discussion Forum.
  • Submit Marketing Planning Document 3: SMART Marketing Objectives (Group Assignment).
 
Lesson 6: Market Segmentation, Targeting, and Positioning 
Lesson 6
Time​frame:Week 6
Readings:

Textbook

  • Chapter 8: Market Segmentation, Targeting, and Positioning

Other

  • Practice Marketing Simulation Student Manual: Read pages 2-5
Assignments:
  • Complete Lesson 6: Quiz.
  • Submit Perceptual Map (Group Assignment).
  • Interact with Practice Marketing Simulation Demo: Target Market Segment (Group Assignment).
  • Interact with Practice Marketing Simulation Demo: Positioning (Group Assignment).
  • Develop Marketing Planning Document 4: Target Market and Positioning Strategies (Group Assignment).
 
Lesson 7: Product - Developing New Products and Services
Lesson 7
Time​frame:Week 7
Readings:

Textbook

  • Chapter 9: Developing New Products and Services

Other

  • Practice Marketing Simulation Student Manual: Read pages 5-9 and 13-18
Assignments:
  • Complete Lesson 7: Quiz.
  • Submit Lesson 7: New Product Development Analysis.
  • Post and respond to Lesson 7: New Product Development Discussion Forum.
  • Submit Marketing Planning Document 4: Target Market and Positioning Strategies (Group Assignment).
  • Interact with Practice Marketing Simulation Demo: Product (Group Assignment).
  • Develop Marketing Planning Document 5: Product (Group Assignment).
 
Lesson 8: Product - Managing Products, Services and Brands
Lesson 8
Time​frame:Week 8
Readings:

Textbook

  • Chapters 10: Managing Successful Products, Services, and Brands
Assignments:
  • Complete Lesson 8: Quiz.
  • Post and respond to Lesson 8: Branding Discussion Forum.
  • Submit Lesson 8: Branding Reflection.
  • Submit Marketing Planning Document 5: Product (Group Assignment).
 
Semester Break
Spring Break
Time​frame:Week 9
Readings: 
  • None
Assignments:
  • None

 

Lesson 9: Price - Pricing Concepts
Lesson 9
Time​frame:Week 10
Readings:

Textbook

  • Chapter 11: Pricing Products and Services

Other

  • Practice Marketing Simulation Student Manual: Read pages 10-11
Assignments:
  • Complete Lesson 9: Quiz.
  • Submit Lesson 9: Carmex Reflection.
  • Submit Lesson 9 Carmex Analysis.
  • Interact with Practice Marketing Simulation Demo: Price (Group Assignment).
  • Develop Marketing Planning Document 6: Price (Group Assignment).
 
Lesson 10: Place - Marketing Channels and Supply Chains
Lesson 10
Time​frame:Week 11
Readings:

Textbook

  • Chapter 12: Managing Marketing Channels and Supply Chains

Other

  • Practice Marketing Simulation Student Manual: Read pages 11-12
Assignments:
  • Complete Lesson 10: Quiz.
  • Post and respond to Lesson 10: Channel ad Supply Chain Management (Group and Individual Assignment).
  • Submit Marketing Planning Document 6: Price (Group Assignment).
  • Interact with Practice Marketing Simulation Demo: Place (Group Assignment).
  • Develop Marketing Planning Document 7: Place (Group Assignment).
 
Lesson 11: Place - Retailing and Wholesaling
Lesson 11
Time​frame:Week 12
Readings:

Textbook

  • Chapter 13: Retailing and Wholesaling

Other

  • Practice Marketing Student Manual (please review, at minimum, pages 1-18)
Assignments:
  • Complete Lesson 11: Quiz.
  • Submit Lesson 11: Retail Analysis.
  • Submit Marketing Planning Document 7: Place (Group Assignment).
 
Lesson 12: Promotion - Integrated Marketing Communications
Lesson 12
Time​frame:Week 13
Readings:

Textbook

  • Chapter 14: Integrated Marketing Communications and Direct Marketing (pp. 350-365)
Assignments:
  • Complete Lesson 12: Quiz.
  • Post and respond to Lesson 12: IMC Discussion Forum.
  • Interact with Practice Marketing Simulation Demo: Promotion (Group Assignment).
  • Develop Marketing Planning Document 8: Promotion (Group Assignment).
  • Begin Practice Marketing Simulation Competition: Round 1 (Group Assignment).
 
Lesson 13: Promotion - Advertising, Sales Promotion and Public Relations
lesson 13
Time​frame:Week 14
Readings:
Textbook
  • Chapter 15: Advertising, Sales Promotion, and Public Relations
Assignments:
  • Complete Lesson 13: Quiz.
  • Post and respond to Lesson 13: Advertising Vs. Public Relations Discussion Forum.
  • Develop storyboard, post, and respond to Lesson 13: Making a Memorable TV Commercial (Group and Individual Assignment). 
  • Develop Marketing Planning Document 8: Promotion (Group Assignment).
  • Continue Practice Marketing Simulation Competition: Round 2 (Group Assignment).
 
Lesson 14: Promotion - Personal Selling and Direct Marketing
Lesson 14
Time​frame:Week 15
Readings:Textbook
  • Chapter 17: Personal Selling and Sales Management (pp. 428-440)
  • Chapter 14: Integrated Marketing Communications and Direct Marketing (pp. 366-368)
Assignments:
  • Complete Lesson 14: Quiz.
  • Submit Lesson 14: Are you a Salesperson Reflection.
  • Submit Lesson 14: Direct Marketing (Group Assignment).
  • Develop Marketing Planning Document 8: Promotion (Group Assignment).
  • Continue Practice Marketing Simulation Competition: Round 3 (Group Assignment).
 
Lesson 15:
Lesson 15
Time​frame:Week 16
Readings:

Textbook

  • Chapter 16: Using Social Media to Connect with Consumers
  • Chapters 18: Implementing Interactive and Multichannel Marketing

Other Readings

  • Does investing in social media create business value? A study of the impact of exposure to social media on sales and brand perception
Assignments:
  • Complete Lesson 15 Quiz.
  • Develop social media plan (Group Assignment).
  • Post and respond to Lesson 15: Social Media Discussion Forum.
  • Submit Marketing Planning Document 8: Promotion (Group Assignment).
  • Conclude Practice Marketing Simulation Competition: Round 4 (Group Assignment).
 
Final Exam
Final Exam
Time​frame:Final Week
Readings:

None
Assignments:
  • Submit Final Project: Marketing Plan (Group Assignment).

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