1.9. References

---

American Marketing Association. (2013). Definitions of marketing. https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx

Kerin, R. A., & Hartley, S. W. (2020). Marketing: The core (8th ed.). McGraw-Hill Education.

Kyung-A, Dae-Young (2013). Does customer satisfaction increase firm performance? An application of American Customer Satisfaction Index (ACSI), International Journal of Hospitality Management, 35, 68-77. 

Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). MKTG 7 (7th ed.). South-Western, Cengage Learning.

Lusch, R. (2007). Marketing’s evolving identity: Defining our future. Journal of Public Policy & Marketing, 26(2). https://archive.ama.org/archive/AboutAMA/Pages/AMA%20Publications/AMA%20Jour nals/Journal%20of%20Public%20Policy%20Marketing/TOCS/summary%20fall%2007/ MarketingsEvolvingjppmfall07.aspx

Perreault, Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2008). Basic marketing: A marketing strategy planning approach (17th ed.). McGraw-Hill/Irwin.

Perreault, Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). McGraw-Hill/Irwin.

Story, L. (2007, January 15). Anywhere the eye can see, it’s likely to see an ad. The New York Times. http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all &_r=2