Note: If you are planning to graduate this semester, please communicate your intent to graduate to your instructor. This will alert your instructor to the need to submit your final grade in time to meet the published graduation deadlines. For more information about graduation policies and deadlines, please refer to Graduation at the Chaiken Center for Student Success.
| Lesson | Activity |
|---|---|
Course Orientation |
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| Lesson 1: General Marketing Concepts |
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| Lesson 2: Segmentation, Differentiation and Positioning |
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| Lesson 3: Marketing Environment |
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| Lesson 4: Marketing Research Concepts |
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| Lesson 5: Consumer Behavior |
All assignments due by 11:59 p.m. Eastern Time (ET) on Sunday. |
| Midterm Exam |
|
| Lesson 6: Organizational Buyers |
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| Lesson 7: Marketing Mix--Elements of Product Planning |
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| Lesson 8: Marketing Mix--Elements of Distribution Planning |
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| Lesson 9: Retailers, Wholesalers and their Strategy |
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| Lesson 10: Marketing Mix--Integrated Communication |
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| Lesson 11: Marketing Mix--Pricing Concepts |
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| Lesson 12: Ethical Decision Making in Marketing |
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| Final Exam | >
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Formal instruction will end on the last day of class. Provided that you have an active Penn State Access Account user ID and password, you will continue to be able to access the course materials for one year, starting from the end date of the academic semester in which the course was offered (with the exception of library reserves and other external resources that may have a shorter archival period). After one year, you might be able to access the course based on the policies of the program or department offering the course material, up to a maximum of three years from the end date of the academic semester in which the course was offered. For more information, please review the University Course Archival Policy.