• 2015 AMA Gold Global Top 50 Report
• ICC/ESOMAR international code on market and social research (also available via E-Reserves)

1. Complete Basic Steps in the Getting Started page (I, UG).
2. Participate in the course map activity (I, UG).
3. Participate with the entire class in the Lesson 1 Self-Introduction Discussion (I, UG).
4. Work on Self-Check Exercise on pages 1.8 and 1.9 (I, UG). 
5. Participate in Lesson 1 Marketing Research Companies Discussion Forum (I, GD).
6. Participate in Lesson 1 Types of Marketing Research Discussion Forum (I,GD).

• Burns, A. C., & Bush, R. F. (2013). The marketing research process and defining the problem and research objectives. In Marketing Research (7th ed., Chapter 3). Boston, MA: Pearson. (E-Reserves).

1. Work on Self-Check Exercise on page 2.2 (I, UG). 
2. Participate in Lesson 2 SpaceX Research Design Discussion Forum (I, GD).
3. Introduce yourself to your group members and become familiar with the ground rules for group work (G, UG).

• None

1. Complete the Introduction and Modules 1–4 of the online Essential 2013 Excel Training. If you have Excel 2016, watch Modules 1-4 of Excel 2016 Essential Training; If you have Excel 2010, watch Modules 1–4 of Excel 2010 Essential Training; if you have Excel 2007, watch Modules 1–4,16, and 17 of Excel 2007 Essential Training (I, UG).
2. Assess the accuracy of a secondary data set from the Pittsburgh Pirates and share your findings on the Lesson 3 Findings on Secondary Data Set Discussion Forum (I, GD).
3. Demonstrate your Excel skills on the Pittsburgh Pirates data and submit your results to the Lesson 3 Summary Statistics Dropbox. This is Excel Assignment 1, which needs to be submitted by the end of this week (I, GD).

Note: You can also access those LinkedIn Learning videos via MKTG 342 (World Campus) playlist.

• None

1. Develop a marketing research question (I, UG).
2. Conduct two in-depth interviews (I, UG).
3. Conduct an online focus group (I, UG).
4. Start to work on a three-page report for the Lesson 4 Interviews and Online Focus Group Report Drop Box. The report is due by the end of Lesson 6.

Note: Although the first three tasks are not graded, the graded report requires you to go through the first three tasks first.

Optional Reading

• Brace, I. (2004). Questionnaire design. Sterling, VA: Kogan Page Ltd.

This textbook is about 300 pages long. You are certainly not required to read the whole book, but it may provide some valuable tips on how to design a questionnaire. You are encouraged to look at it if you are interested or if you want to find additional information on questionnaire design not covered in this lesson.

1. Work on the Self-Check Exercise on page 5.4 (I, UG). 
2. Search online to find a survey related to marketing research and evaluate the survey. Share your findings on the Lesson 5 Marketing Research Online Survey Discussion Forum (I, GD). 

• None

1. Determine the sample size for a case example and share your ideas on the Lesson 6 Sample Size for Nintendo Discussion Forum (I, GD). 
2. Work on the first steps of the marketing research plan for your group marketing research project (G, GD).
3. Complete Lesson 4 Interviews and Online Focus Group Report (I, GD),

Reminder: Lesson 4 Interviews and Online Focus Group Report is due at the end of this week.

• None

1. Watch the Introduction and Module 1 (Getting Started) of the SPSS Statistics Essential Training (I, UG).
2. Continue to work on the Marketing Research Group Project and submit the first steps of the marketing research plan for your group marketing research project (G, UG).

Note: You can also access those required LinkedIn Learning videos via MKTG 342 (World Campus) playlist.

• None

Required

1. Watch Module 7 (Introduction to Charting) and Module 13 (PivotTables) from the Excel 2013 Essential Training (this is equivalent to Modules 7 and 14 of Excel 2016 Essential Training, Modules 11 and 12 of Excel 2010 Essential Training, and Modules 19 and 20 of Excel 2007 Essential Training) (I, UG).
2. Test your knowledge of validating and editing the data in a self-check exercise (I, UG).
3. Demonstrate your Excel skills on the Pittsburgh Pirates data by creating three different graphs and two different tables. This is Excel Assignment 2. Submit your results to the Lesson 8 Plots and Tables Drop Box by the end of this week (I, GD).

Note: You can also access those required LinkedIn Learning videos via MKTG 342 (World Campus) playlist.

Recommended

Watch Modules 5, 8, 9, and 12 of the Excel 2013 Essential Training (roughly equivalent to Modules 5, 8, 9, and 12 of the Excel 2016 Essential Training; Modules 5, 7, and 9 of Excel 2010 Essential Training; and Modules 5 and 15 of Excel 2007 Essential Training).

Note that this is not required for this course, but these modules may be helpful for your assignments.

• None

1. Watch Modules 2 (Charts for One Variable), 5 (Descriptive Statistics for One Variable), and 6 (Inferential Statistics for One Variable) from the SPSS Statistics Essential Training (I, UG).
2. Complete the self-check exercise on confidence intervals and hypothesis testing (I, UG).
3. Formulate hypotheses for a real-world case and share your ideas on the Lesson 9 GoPro Discussion Forum (I, GD).

Note: You can also access those required LinkedIn Learning videos via MKTG 342 (World Campus) playlist.

• None

1. Watch Module 7 (parts 1–6) and Module 8 (parts 1–4) from the SPSS Statistics Essential Training (I, UG).
2. Evaluate the regression results from a real-life case and report your comments on the Lesson 10 Feedback on Someone Else's Research Discussion Forum (I, GD). 
3. Perform a multiple linear regression on the Pittsburgh Pirates data set for Lesson 10. This is the SPSS Assignment, which needs to be submitted by the end of this week (I, GD).

Note: You can also access those required LinkedIn Learning videos via MKTG 342 (World Campus) playlist.

• None

1. Pose one question on Advanced Analysis on the Lesson 11 Advanced Analyses Discussion Forum and answer a question of one of your classmates (I, GD).
2. Continue to explore SPSS (I, UG).
3. Exam: Complete during this week the exam consisting of both multiple-choice and open questions (I, GD).

• None

1. Continue to work on the Marketing Group Research Project (G, UG)
2. Collect your data by the end of this week. It is strongly advised that you prepare your data collection tool (whether you use surveys, interviews, focus groups, etc.) and share it with the instructor before you collect your data (G, UG).

• None

1. Apply the materials from this lesson to your own group marketing research report (G, UG).
2. Submit your Data Analysis Report by the end of this week (G, UG)

• None

1. Finish your group marketing research report, which needs to be submitted by the end of this week (G, GD).

• None

1. Provide your response to an ethical case on the Lesson 15 Ethics Discussion Forum (I, GD).