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Schedule

NOTE: All assignments are due at 11:55 PM (ET) on Sunday of the week assigned, unless otherwise noted.

Lesson 01: The Scope and Challenge of International Marketing

Readings:
  • Read the "Navigation Intro" found in the left menu
  • The World is Flat Chapter 1
  • International Marketing Text, Ch. 1

Assignments:
  1. Complete and submit the Student Questionnaire found in the Lesson 1 Activities folder
  2. Listen to the video lecture on "Why International Marketing?"
  3. Post responses to the two discussion forum questions and reply to at least two other class members' posts. Remember: Your first post to the discussion board should be by 8:00 a.m. Thursday.
Lesson 02: International Trade

Readings:
  • The World is Flat Chapters 2 and 3
  • International Marketing Text, Ch. 2 
  • Read the article, “The Silent Language of Overseas Business” (Harvard Case Study)
  • View video lecture on Exchange Rates

Assignments:
  1. Complete Self-Assessment: Ethnocentrism (optional)
  2. Receive team assignments for group project
  3. Post responses to the discussion forum questions and reply to at least two other class members' posts. Remember: Your first post to the discussion board should be by 8:00 a.m. Thursday.
Lesson 03: Foundations of Culture

Readings:
  • International Marketing Text, Ch. 3
  • View video lecture on Foundations of Culture

Assignments:
  1. Complete Self-Assessment: Power Distance (optional)
Lesson 04: Cultural Dynamics in Assessing Global Markets

Readings:
  • The World is Flat Chapters 5 through 9
  • International Marketing Text, Ch. 4 and 5
  • $100 Laptop Computers Harvard Business Case Study

Assignments:
  1. Submit the $100 Laptop Computer Case Study
  2. View video: "Jobs II The New Generation" and answer the discussion forum questions. Remember: Your first post to the discussion board should be by 8:00 a.m. Thursday.
Lesson 05: The Political and International Legal Environments

Readings:
  • The World is Flat Chapter 10
  • International Marketing Text, Ch. 6 and 7

Assignments:
  1. Start on "World is Flat" paper, Questions 1-3 (due next week).
  2. Post responses to the discussion forum questions and reply to at least two other class members' posts. Remember: Your first post to the discussion board should be by 8:00 a.m. Thursday.
  3. Work on Global Product Roundtable Presentation.
The World is Flat

Readings:
  • None

Assignments:
  1. Submit answers to questions 1-3 for the "World is Flat" paper
  2. Complete Self-Assessment Individualism/Collectivism (Optional; available through the Activities link)
Lesson 06: Global Marketing Research

Readings:
  • International Marketing Text, Ch. 8

Assignments:
  • Work on Global Product Roundtable Presentations
Lesson 07: Emerging Markets

Readings:
  • International Marketing Text, Ch. 9
  • Read the article, "The Lands of Opportunity"

Assignments:
  1. Submit Global Product Roundtable Presentations 
Midterm Exam

Readings:
  • Exam covers Textbook - Chapters 1 - 9

Assignments:
  1. Complete the exam by 11:55pm Sunday.
Lesson 08: Regional Economic Integration

Readings:
  • The World is Flat Chapter 11
  • International Marketing Text, Ch. 10

Assignments:
  1. Global Product Roundtable Presentation Critiques
Lesson 09: Global Marketing Management and Relationships

Readings:
  • The World is Flat Chapters 12 through 14
  • International Marketing Text, Ch. 11

Assignments:
  1. Global Product Roundtable Presentation Critiques
Lesson 10: Developing Products for Global Markets

Readings:
  • International Marketing Text, Ch. 12 and 13

Assignments:
  1. Global Product Roundtable Presentation Critiques
Lesson 11: Exporting Mechanics and Logistics

Readings:
  • The World is Flat Chapter 15
  • International Marketing Text, Ch. 14 and 15

Assignments:
  1. Post responses to the discussion forum questions and reply to at least two other class members' posts. Remember: Your first post to the discussion board should be by 8:00 a.m. Thursday.
Lesson 12: Marketing Communications and International Advertising

Readings:
  • International Marketing Text, Ch. 16
  • Article Reading: Missing point of view in international advertising management

Assignments:
  1. The World is Flat paper is due (Questions 4-6)
Lesson 13: Global Pricing and Negotiations

Readings:
  • International Marketing Text, Ch. 18 and 19
  • Article Reading: Cultural Superstitions and the Price Endings used in Chinese Advertising

Assignments:
  1. Participate in the Price Escalation Discussion Forum.
  2. Prepare for the final exam
All assignments due by 11:55 p.m. Eastern Time (ET) on Friday.
Final Exam

Readings:
  • Exam covers: Chapters 10 through 16; 18 and 19

Assignments:
  1. None - Prepare for the exam

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