Late assignments are not accepted without prior approval from the instructor. Failure to turn in an assignment on time may result in a deduction on the final score, up to and including failure of the assignment. Please make sure that you submit all the assignments on time.

Lesson 1: Marketing Today

Readings:	Textbook Chapter 1: Marketing in Today's Economy (Ferrell & Hartline, 2017)
Assignments:	Complete the basic steps on the Getting Started page (I, UG). Participate in the course map activity (I, UG). Participate with the entire class in the Lesson 1 Self-Introduction activity (I, UG). Take the Lesson 1 quiz (I, GD). Post your thoughts on the assigned question to the Lesson 1 discussion forum and provide at least two meaningful responses to classmates' posts (I, GD).

Lesson 2: Marketing Strategy Planning

Readings:	Textbook Chapter 2: Strategic Marketing Planning (Ferrell & Hartline, 2017)
Assignments:	Work on the Self-Check exercise (I, UG). Take the Lesson 2 quiz (I, GD). Post your thoughts on the assigned question to the Lesson 2 discussion forum and provide at least two meaningful responses to classmates' posts (I, GD). There are eight possible cases you can work on in this course. Decide which case you would like to work on. Case selection is first-come, first-served (G, UG).

Lesson 3: Marketing Ethics, Social Responsibility, and Sustainability

Readings:	Textbook Chapter 8: Ethics and Social Responsibility in Marketing Strategy Other LBG Guidance Manual
Assignments:	Work on the Self-Check exercises (I, UG). Take the Lesson 3 quiz (I, GD). Participate in Lesson 3 Discussion (I, GD). Identify the marketing plan title.

Lesson 4: Collecting and Analyzing Marketing Information

Readings:

Textbook Chapter 3: Collecting and Analyzing Marketing Strategy

Assignments:

Take the Lesson 4 quiz (I, GD).  Participate in the Lesson 4 discussion forum (I, GD).  If you are working on the case from Lesson 4, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. (I,GD). Each individual student (except those who are presenting the case) will watch the presentation video and make comments on the presentation (I, GD). In your marketing plan project group, discuss the gaps in the information that you need to start creating your marketing plan and how you will find information to fill these gaps. The brief document detailing the gaps and your proposed plan will be due by the end of the next lesson (G, UG).

Lesson 5: Developing Competitive Advantage and Strategic Focus

Readings:

Textbook Chapter 4: Developing Competitive Advantage and Strategic Focus

Assignments:

Take the Lesson 5 quiz (I, GD).  Work on Check Your Understanding. Submit your example to the Lesson 5 External Opportunities discussion forum (I, UG). Participate in the Lesson 5 discussion forum.  If you are working on the case from Lesson 5, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. (I,GD) If you are working on the case from Lesson 4, submit the case analysis report to the Case Analysis Report  by 11:59 p.m. (ET) Sunday (I, GD). Each individual student (except those who are presenting the case) will watch the presentation video and make comments on the presentation (I, GD). For your group marketing plan, submit the brief document detailing the gaps and your proposed plan to the Marketing Plan: Identify Gaps and Collect Information drop box no later than 11:59 p.m. (ET) Sunday.

Lesson 6: Customers, Segmentation, and Target Marketing

Readings:

Textbook Chapter 5: Customers, Segmentation, and Target Marketing Other Review a consumer behavior textbook (such as the one used in MKTG 330) if you want to refresh yourself on concepts regarding consumer behavior.

Assignments:

Take the Lesson 6 quiz (I, GD).  Participate in the Lesson 6 Consumer Behavior discussion forum (I, GD).  If you are working on the case from Lesson 6 have your case analysis presentation ready no later than 8 a.m. (ET) Monday. (I,GD) If you are working on the case from Lesson 5, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD).  For your group marketing plan, discuss your situation analysis. The situation analysis will be due by the end of the next lesson (G, UG).

Lesson 7: Branding and Positioning

Readings:

Textbook Chapter 7: Branding and Positioning  Other If you are interested in this topic, read Ries & Trout (2001), Positioning: The Battle for Your Mind. This is not a required reading.

Assignments:

Work on the Self-Check exercise (I, UG).  Take the Lesson 7 quiz (I, GD).  Participate in the Lesson 7 discussion forum (I, GD).  If you are working on the case in Lesson 7, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. (I, GD) If you are working on the case from Lesson 6, submit the case analysis report to the Case Analysis Report  by 11:59 p.m. (ET) Sunday (I, GD). Each individual student (except those who are presenting the case) will watch the presentation video and make comments on the presentation (I, GD).  For your group marketing plan, submit the situation analysis to the Marketing Plan: Situation Analysis drop box (G, UG).  In your marketing project group, discuss branding and positioning for your project. The positioning analysis will be due by the end of the next lesson (G, UG).

Lesson 8: Product Decisions

Readings:

Textbook Pages 147–152 of Chapter 6: The Marketing Program

Assignments:

Work on the Self-Check exercise (I, UG).  Take the Lesson 8 quiz (I, GD).  Discuss the pluses and minuses of having a wide product mix versus having long product lines in the Lesson 8 discussion forum. Also discuss why P&G is going to sell off its Duracell brand (I, GD).  If you are working on the case in Lesson 8, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. (I, GD) If you are working on the case from Lesson 7, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD).  For your group marketing plan, submit the positioning analysis to the Marketing Plan: Positioning Analysis drop box (G, UG).  In your project group, discuss product decisions for your project. The product decisions will be due by the end of the next lesson (G, UG).

Lesson 9: Pricing

Readings:

Textbook Pages 152–162 of Chapter 6: The Marketing Program

Assignments:

Take the Lesson 9 quiz (I, GD).  Participate in the Lesson 9 discussion forum (I, GD). If you are working on the case in Lesson 9, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. If you are working on the case from Lesson 8, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD). Each individual student (except those who are presenting the case) will watch the presentation video and make comments on the presentation (I, GD). For your group marketing plan, submit the branding and product decision to the Marketing Plan: Branding and Product Decision drop box (G, UG).  In your project group, discuss pricing decisions for your project. The pricing decision analysis will be due by the end of the next lesson (G, UG).

Lesson 10: Distribution and Supply Chain Management

Readings:

Textbook Pages 162–171 of Chapter 6: The Marketing Program

Assignments:

Take the Lesson 10 quiz (I, GD).  Participate in the Lesson 10 Nontraditional Channels discussion forum (I, GD). If you are working on the case in Lesson 10, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. If you are working on the case from Lesson 9, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD). For your group marketing plan, submit the pricing decision to the Marketing Plan: Pricing Decision drop box (G, UG).  In your project group, discuss distribution decisions for your project. The distribution decision analysis will be due by the end of the next lesson (G, UG).

Lesson 11: Integrated Marketing Communications

Readings:

Textbook Pages 171–181 of Chapter 6: The Marketing Program

Assignments:

Work on the Self-Check exercises (I, UG).  Take the Lesson 11 quiz (I, GD).  If you are working on the case in Lesson 11, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. If you are working on the case from Lesson 10, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD). Each individual student (except those who are presenting the case) will watch the presentation video and make comments on the presentation (I, GD).  For your group marketing plan, submit the distribution decision to the Marketing Plan: Distribution Decision drop box (G, UG).  In your project group, discuss promotion decisions for your project. The promotion decision analysis will be due by the end of the next lesson (G, UG).

Lesson 12: Marketing Implementation and Control

Readings:

Textbook Chapter 9: Marketing Implementation and Control

Assignments:

Work on the Self-Check exercises (I, UG). Take the Lesson 12 quiz (I, G).  If you are working on the case from Lesson 11, submit the case analysis report to the Case Analysis Report by 8 a.m. (ET) Sunday (I, GD).  If you are working on the case from Lesson 11, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD). For your group marketing plan, submit the promotion decision to the Marketing Plan: Promotion Decision drop box (G, UG).  In your project group, discuss evaluation, control, and implementation decisions for your project. The evaluation, control, and implementation decision will be due by the end of the next lesson (G, UG).

Lesson 13: Developing and Maintaining Customer Relationships

Readings:

Textbook Chapter 10: Developing and Maintaining Long-Term Customer Relationships

Assignments:

Work on the Self-Check exercises (I, UG).  Take the Lesson 13 quiz (I, G).  If you are working on the case in Lesson 13, have your case analysis presentation ready no later than 8 a.m. (ET) Monday. If you are working on the case from Lesson 12, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD). Each individual student (except those who are presenting the case) will watch the presentation video and make comments on the presentation (I, GD). Participate in the Lesson 13 discussion forum (I, GD).  Your evaluation, control, and implementation decision is due this week; please submit it to the Marketing Plan: Evaluation, Control, and Implementation Decision drop box (G, UG).  Prepare to deliver the marketing plan presentation by the end of next week, and to submit the plan to the Group Marketing Plan drop box by the end of the course (G, UG).

Marketing Plan Presentations Week

Readings:	Textbook None
Assignments:	If you are working on the case from Lesson 13, submit the case analysis report to the Case Analysis Report by 11:59 p.m. (ET) Sunday (I, GD). Prepare and deliver the marketing plan presentation by 11:59 p.m., Thursday (G, GD). From Thursday to Sunday, watch other group presentation videos and make comments on the presentations.

Marketing Plan Submission Week

Readings:	Textbook None
Assignments:	Continue to prepare the marketing plan and submit the paper by 11:59 p.m. Friday (G, GD). Submit peer evaluation I(G, ID).