Lesson 2: Dynamics of Strategic Planning and Strategy Change Cycle - Overview

Lesson 1 discussed the meaning and importance of strategic planning and strategic management. While strategic management and strategic planning can be used interchangeably, remember that strategic management merges strategic planning with organization-wide implementation.

Lesson 2 explores the Strategy Change Cycle, discussing its significance as a guideline for strategic planning and change in public and nonprofit organizations. The Strategy Change Cycle is designed to help these organizations plan strategically, fulfill their mandates and mission, live up to their vision, and demonstrate their public value.

It is critical to outline the ten-step strategic planning process at the beginning of the course, because this process tends to be fluid, iterative, and dynamic in practice. Though it will be presented linearly in the lessons and the textbook, keep in mind that varying contexts and scenarios will require you to continuously adapt the steps.

Lesson Objectives

After completing this lesson, you should be able to do the following things:

• Articulate the purpose and the nature of the Strategy Change Cycle.
• Summarize the steps of the Strategy Change Cycle.
• Adjust the Strategy Change Cycle to fit specific circumstances.