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Lesson 1: Introduction to Work Motivation and Job Attitudes

Lesson 1 Overview

Learning Goals

After successfully completing this lesson, you will be able to accomplish the following objectives.

  • Define motivation and differentiate between arousal, direction, intensity, and persistence.
  • List and explain the characteristics of motivation.
  • Describe the components of the global model of performance and how they are combined.
  • Differentiate between the two audiences of motivation theory.

Key Terms

  • intrinsic motivation
  • arousal
  • intensity
  • hypothetical construct
  • extrinsic motivation
  • direction
  • persistence

Lesson Readings & Activities

By the end of this lesson, make sure you have completed the readings and activities found in the Course Schedule.

Note: For the purpose of this lesson, you can skim the history section in the article assigned. It is our hope that you will cover much of this in more depth through the semester. It is recommended that you come back and review the history section of this article at the end of the semester for a review of what you learned.


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