WCLD101:

Using Show Hide to Create Interactive Images

Interactive Clickable Images

The WC Show Hide allows you to create interactive content from text and images HTML and CSS. The benefits to using WC Show Hide for interactivity are as follows:

• You can chunk content into managable pieces having student click to access information piece by piece.
• You can create content that will work on any device that can access HTML.
• You ensure that that the interactive content is accessible by making the underlying HTML accessible.
• You can update the interactive content yourself with HTML.
• You can use spacial relationships to convey ideas.

The examples below were used in COMM 180 to help visualize the differences between vertical and horizontal integration:

Vertical Integration

A vertically integrated company might try to harm competitors at each level. The government has a variety of rules in place to prevent these kinds of anticompetitive behaviors.

Click on the images below to see an example:

• Production
  For example, Time Warner owns Warner Brothers Studio and HBO.
• Wholesale Distribution
  HBO competes with Showtime. Warner Brothers might give HBO a better deal than Showtime or even refuse to let Showtime have any Warner Brothers movies in order to give HBO an advantage.
• Retail Distribution
  Time Warner Cable systems compete with DirecTV. Time Warner might refuse to let DirecTV carry HBO or CNN so that customers will stick with cable instead of switching to satellite television.

Horizontal Integration

Horizontal integration refers to when a company operates at the same level in multiple markets. For example, Disney owns local television stations in multiple cities. Disney also owns multiple cable networks and even multiple film studios. The same is true for Comcast, which also owns local cable systems all over the country. Horizontal integration allows companies to take advantage of economies of scale and to increase market shares. 

• Owned by Viacom
• Owned by Viacom
• Owned by Viacom