Activities are due by 11:59 p.m. (ET), Sunday of the week.
Lesson 1: Introduction to Marketing Organization Development and Consulting
Readings: |
- Course Syllabus
- Lesson 1 commentary
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Activities: |
- Set up Personal Blog and provide the URL.
- Complete Lessson 1 Introduction Blog Post.
- Complete Class Introduction Video.
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Lesson 2: Article Critique
Readings: |
- Lesson 2 commentary
- A research article of your choice
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Activities: |
- Get familiar with Penn State resources and databases to search for and find appropriate peer reviewed articles from industry journals.
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Lesson 3: Marketing Basics
Readings: |
- Textbook: Chapters 1 and 2
- Lesson 3 commentary
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Activities: |
- Participate in Lesson 3 Discussion.
- Submit Article 1 Critique and participate in Article 1 Critique Group Discussion.
- Participate in Lesson 3 Marketing in Action Group Discussion.
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Lesson 4: Marketing's 4 Ps
Readings: |
- Textbook: Chapters 3 and 4
- Lesson 4 commentary
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Activities: |
- Complete Lesson 4 Six Pitfalls Blog Post.
- Marketing Plan Prep: Post Business Purpose Section.
- Submit Article 2 Critique and participate in Article 2 Critique Group Discussion.
- Participate in Lesson 4 Marketing in Action Group Discussion.
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Lesson 5: Marketing Research and Testing
Readings: |
- Textbook: Chapters 5 and 6
- Lesson 5 commentary
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Activities: |
- Marketing Plan Prep: Post Marketing Objectives Section.
- Submit Article 3 Critique and participate in Article 3 Critique Group Discussion.
- Participate in Lesson 5 Marketing in Action Group Discussion.
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Lesson 6: Modern Marketing and Branding
Readings: |
- Textbook: Chapters 7 and 8
- Lesson 6 commentary
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Activities: |
- Complete Lesson 6 Perception Blog Post.
- Marketing Plan Prep: Post Competitive Analysis Section.
- Interview with a Consultant Part 1: Create Interview Protocol Questions.
- Submit Article 4 Critique and participate in Article 4 Critique Group Discussion.
- Participate in Lesson 6 Marketing in Action Group Discussion.
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Lesson 7: Specialized Marketing: Marketing for Consulting
Readings: |
- Textbook: Chapters 9 and 10
- Recording and Transcribing Article
- Lesson 7 commentary
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Activities: |
- Participate in Lesson 7 Discussion.
- Interview with a Consultant Part 2: Transcribe and submit Interview transcript.
- Submit Article 5 Critique and participate in Article 5 Critique Group Discussion.
- Participate in Lesson 7 Marketing in Action Group Discussion.
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Lesson 8: Forming a Marketing Plan
Readings: |
- Textbook: Chapters 11 and 12
- Lesson 8 commentary
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Activities: |
- Interview with a Consultant Part 3: Record Interview with a Consultant summary by Friday at 11:59 p.m. and respond to peers by Sunday at 11:59 p.m..
- Marketing Plan Prep: Post Business Establishment Planning Section.
- Submit Article 6 Critique and participate in Article 6 Critique Group Discussion.
- Participate in Lesson 8 Marketing in Action Group Discussion.
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Lesson 9: Marketing for OD
Readings: |
- Textbook: Chapters 13 and 14
- Lesson 9 commentary
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Activities: |
- Marketing Plan Prep: Post Gantt Chart.
- Submit Article 7 Critique and participate in Article 7 Critique Discussion.
- Participate in Lesson 9 Marketing in Action Group Discussion.
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Lesson 10: Capability Statements and Content Marketing
Readings: |
- Textbook: Chapters 15 and 16
- Lesson 10 commentary
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Activities: |
- Complete Lesson 10 Content Marketing Blog Post.
- Marketing Plan, Step 6: Cash Flows Section.
- Submit Article 8 Critique and participate in Article 8 Critique Group Discussion.
- Participate in Lesson 10 Marketing in Action Group Discussion.
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Lesson 11: Creating Proposals That Close Business
Readings: |
- Textbook: Chapters 17 and 18
- Lesson 11 commentary
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Activities: |
- Participate in Lesson 11 Discussion.
- Submit Article 9 Critique and participate in Article 9 Critique Group Discussion.
- Participate in Lesson 11 Marketing in Action Group Discussion.
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Lesson 12: Relationship Nurturing
Readings: |
- Textbook: Chapters 19 and 20
- Lesson 12 commentary
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Activities: |
- Complete Lesson 12 Persistence Blog Post
- Participate in Lesson 12 Discussion.
- Marketing Plan, Step 7: Post Credentials Section.
- Submit Article 10 Critique and participate in Article 10 Critique Group Discussion.
- Participate in Lesson 12 Marketing in Action Group Discussion.
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Lesson 13: RAIN Selling
Readings: |
- Textbook: Chapters 21 and 22
- Lesson 13 commentary
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Activities: |
- Participate in RAIN Selling Discussion.
- Marketing Plan, Step 8: Final Review.
- Submit Article 11 Critique and participate in Article 11 Critique Group Discussion.
- Participate in Lesson 13 Marketing in Action Group Discussion.
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Lesson 14: Culture
Readings: |
- Textbook: Chapters 23 and 24
- Lesson 14 commentary
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Activities: |
- Complete Lesson 14 Course Reflection Blog Post.
- Participate in Lesson 14 Discussion.
- Submit Article 12 Critique and participate in Article 12 Critique Group Discussion.
- Participate in Lesson 14 Marketing in Action Group Discussion.
- Complete SEEQ.
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Lesson 15: Final Marketing Plan
Readings: |
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Activities: |
- Submit Marketing Plan for OD Consulting.
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