Main Content

Schedule

Activities are due by 11:59 p.m. (ET), Sunday of the week.

Lesson 1: Introduction to Marketing Organization Development and Consulting
Readings:
  • Course Syllabus
  • Lesson 1 commentary
Activities:
  • Set up Personal Blog and provide the URL.
  • Complete Lessson 1 Introduction Blog Post.
  • Complete Class Introduction Video.
Lesson 2: Article Critique
Readings:
  • Lesson 2 commentary
  • A research article of your choice
Activities:
  • Get familiar with Penn State resources and databases to search for and find appropriate peer reviewed articles from industry journals.
Lesson 3: Marketing Basics
Readings:
  • Textbook: Chapters 1 and 2
  • Lesson 3 commentary
Activities:
  • Participate in Lesson 3 Discussion.
  • Submit Article 1 Critique and participate in Article 1 Critique Group Discussion.
  • Participate in Lesson 3 Marketing in Action Group Discussion.
Lesson 4: Marketing's 4 Ps
Readings:
  • Textbook: Chapters 3 and 4
  • Lesson 4 commentary
Activities:
  • Complete Lesson 4 Six Pitfalls Blog Post.
  • Marketing Plan Prep: Post Business Purpose Section.
  • Submit Article 2 Critique and participate in Article 2 Critique Group Discussion.
  • Participate in Lesson 4 Marketing in Action Group Discussion.
Lesson 5: Marketing Research and Testing
Readings:
  • Textbook: Chapters 5 and 6
  • Lesson 5 commentary
Activities:
  • Marketing Plan Prep: Post Marketing Objectives Section.
  • Submit Article 3 Critique and participate in Article 3 Critique Group Discussion.
  • Participate in Lesson 5 Marketing in Action Group Discussion.
Lesson 6: Modern Marketing and Branding
Readings:
  • Textbook: Chapters 7 and 8
  • Lesson 6 commentary
Activities:
  • Complete Lesson 6 Perception Blog Post.
  • Marketing Plan Prep: Post Competitive Analysis Section.
  • Interview with a Consultant Part 1: Create Interview Protocol Questions.
  • Submit Article 4 Critique and participate in Article 4 Critique Group Discussion.
  • Participate in Lesson 6 Marketing in Action Group Discussion.
Lesson 7: Specialized Marketing: Marketing for Consulting
Readings:
  • Textbook: Chapters 9 and 10
  • Recording and Transcribing Article
  • Lesson 7 commentary
Activities:
  • Participate in Lesson 7 Discussion.
  • Interview with a Consultant Part 2: Transcribe and submit Interview transcript.
  • Submit Article 5 Critique and participate in Article 5 Critique Group Discussion.
  • Participate in Lesson 7 Marketing in Action Group Discussion.
Lesson 8: Forming a Marketing Plan
Readings:
  • Textbook: Chapters 11 and 12
  • Lesson 8 commentary
Activities:
  • Interview with a Consultant Part 3: Record Interview with a Consultant summary by Friday at 11:59 p.m. and respond to peers by Sunday at 11:59 p.m..
  • Marketing Plan Prep: Post Business Establishment Planning Section.
  • Submit Article 6 Critique and participate in Article 6 Critique Group Discussion.
  • Participate in Lesson 8 Marketing in Action Group Discussion.
Lesson 9: Marketing for OD
Readings:
  • Textbook: Chapters 13 and 14
  • Lesson 9 commentary
Activities:
  • Marketing Plan Prep: Post Gantt Chart.
  • Submit Article 7 Critique and participate in Article 7 Critique Discussion.
  • Participate in Lesson 9 Marketing in Action Group Discussion.
Lesson 10: Capability Statements and Content Marketing
Readings:
  • Textbook: Chapters 15 and 16
  • Lesson 10 commentary
Activities:
  • Complete Lesson 10 Content Marketing Blog Post.
  • Marketing Plan, Step 6: Cash Flows Section.
  • Submit Article 8 Critique and participate in Article 8 Critique Group Discussion.
  • Participate in Lesson 10 Marketing in Action Group Discussion.
Lesson 11: Creating Proposals That Close Business
Readings:
  • Textbook: Chapters 17 and 18
  • Lesson 11 commentary
Activities:
  • Participate in Lesson 11 Discussion.
  • Submit Article 9 Critique and participate in Article 9 Critique Group Discussion.
  • Participate in Lesson 11 Marketing in Action Group Discussion.
Lesson 12: Relationship Nurturing
Readings:
  • Textbook: Chapters 19 and 20
  • Lesson 12 commentary
Activities:
  • Complete Lesson 12 Persistence Blog Post
  • Participate in Lesson 12 Discussion.
  • Marketing Plan, Step 7: Post Credentials Section.
  • Submit Article 10 Critique and participate in Article 10 Critique Group Discussion.
  • Participate in Lesson 12 Marketing in Action Group Discussion.
Lesson 13: RAIN Selling
Readings:
  • Textbook: Chapters 21 and 22
  • Lesson 13 commentary
Activities:
  • Participate in RAIN Selling Discussion.
  • Marketing Plan, Step 8: Final Review.
  • Submit Article 11 Critique and participate in Article 11 Critique Group Discussion.
  • Participate in Lesson 13 Marketing in Action Group Discussion.
Lesson 14: Culture
Readings:
  • Textbook: Chapters 23 and 24
  • Lesson 14 commentary
Activities:
  • Complete Lesson 14 Course Reflection Blog Post.
  • Participate in Lesson 14 Discussion.
  • Submit Article 12 Critique and participate in Article 12 Critique Group Discussion.
  • Participate in Lesson 14 Marketing in Action Group Discussion.
  • Complete SEEQ.
Lesson 15: Final Marketing Plan
Readings:
  • None
Activities:
  • Submit Marketing Plan for OD Consulting.

Top of page