Main Content
Table of Contents
Lesson 2: Marketing Yesterday and Today
- Lesson 2 Learning Objectives
- Who Cares About Food Marketing?
- Obesity and Food Choices
- Food Marketing
- Needs, Desires, and Demand
- Marketing Myopia
- Marketing Myopia Is a Perspective
- Avoiding Myopia - More Than Just Lip Service
- Market Myopia: Traditional Grocers
- What is a Product?
- Strategy for Creating Customers
- Introducing the Four P's
- Target Markets
- Four Eras of Marketing
- Production Era
- Sales Era
- Marketing Era
- Relationship Era
- Why Would They Do This?
- References