The schedule below outlines the topics we will be covering in this course, along with the associated time frames and assignments.

• Course length: 16 weeks

Note: All due dates reflect North American eastern time (ET).

Lesson 1

Lesson 1

Readings:	Course Syllabus  Course Reserve - Chapter 6 by D. Jain: Managing New Product Development for Strategic Competitive Advantage ​Lesson 1 Commentary
Assignments:	Academic Integrity Statement Internet Search and Assignment Submission Practice Email Practice YouSeeU Access and Profile Exercise Syllabus Quiz Mini Resume

Lesson 2

Lesson 2

Readings:	The War on Food, Issue 6.1.15 Fortune.com, Michal Lev-Ram   General Mills Unveils New Product Innovations, 8-3-2015 ​Lesson 2 Commentary
Assignments:	Artificial Ingredients Group Discussion Social Contract

Lesson 3

Lesson 3

Readings:	Brody and Lord Chapter 3 and 4 ​Lesson 3 Commentary
Assignments:	Food Trends Group Discussion

Lesson 4

Lesson 4

Readings:	Brody and Lord Chapter 6 ​Lesson 4 Commentary
Assignments:	New Product Selection - Early Ideas

Lesson 5

Lesson 5

Readings:	​Lesson 5 Commentary
Assignments:	Exam 1 Practice Product Positioning Statements

Lesson 6

Lesson 6

Readings:	​Lesson 6 Commentary
Assignments:	Preliminary Product Postioning Statement and Concept Board Draft Presentation #1 - Company and Category Analysis

Lesson 7

Lesson 7

Readings:	​Lesson 7 Commentary
Assignments:	Presentation #1 - Company and Category Analysis

Lesson 8

Lesson 8

Readings:	​Brody and Lord Chapter 17 Lesson 8 Commentary
Assignments:	Final Product Postioning Statement and Concept Board

Lesson 9

Lesson 9

Readings:	​Lesson 9 Commentary
Assignments:	Draft Presentation #2 - Concept Analysis Peer Evaluation #1 New Product Review

Lesson 10

Lesson 10

Readings:	​Lesson 10 Commentary
Assignments:	Presentation #2 - Concept Analysis Presentation of New Product Review

Lesson 11

Lesson 11

Readings:	​Lesson 11 Commentary
Assignments:	Draft Presentation #3 - Progress Report to Marketing Senior Management

Lesson 12

Lesson 12

Readings:	​Lesson 12 Commentary
Assignments:	Presentation #3 - Progress Report to Marketing Senior Management Peer Review of Presentation #3 Peer Evaluation #2

Lesson 13

Lesson 13

Readings:	​Lesson 13 Commentary
Assignments:	Draft of Final Presentation Final Written Report Product Fact Sheet

Lesson 14

Lesson 14

Readings:	​Lesson 14 Commentary
Assignments:	Final Presentation Peer Evaluation #3

Lesson 15

Lesson 15

Readings	none
Assignments:	Final Exam