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Syllabus

The information contained on this page is designed to give students a representative example of material covered in the course. Any information related to course assignments, dates, or course materials is illustrative only. For a definitive list of materials, please check the online catalog 3-4 weeks before the course start date.

AG BM 440: Food Innovation Management

Overview

A problem-based interdisciplinary capstone learning experience designed to enhance career skills (critical thinking, decision making, team work, communication, etc.) in the context of industry’s approach to developing and marketing new and improved food products.

Course Objectives

  1. To comprehend the fundamental principles, generalizations and theories of product development. 
  2. To understand the specific skills, competencies and points of view needed by product development professionals. 
  3. To appreciate the interdependencies of finance, formulation, marketing, packaging, process engineering, production and quality assurance in the development of food products.
  4. To better understand how food company managers gain knowledge about the process for developing food products.
  5. To develop skills in analyzing ill-defined opportunities and developing strategies to resolve them.
  6. To develop the competencies of effective communication and negotiation skills when working within groups/teams.
  7. To develop the ability to be a self-regulated learner who can engage in both constructive and critical self- and peer-assessment.
  8. To enhance the ability to use contemporary communications and information technology.
  9. To enhance oral and written communications skills.

Required Course Materials

  • There are no materials that need to be purchased for this course. All readings will be through course reserves or online.

Library Resources

Many of the University Libraries resources can be utilized from a distance. Through the Libraries website, you can

  • access magazine, journal, and newspaper articles online using library databases;
  • borrow materials and have them delivered to your doorstep—or even your desktop;
  • get research help via email, chat, or phone using the Ask a Librarian service; and
  • much more. 

You must have an active Penn State Access Account to take full advantage of the Libraries' resources and service.  The Off-Campus Users page has additional information about these free services.

Technical Requirements

Technical Requirements
Operating System

Canvas, Penn State's Learning Management System (LMS), supports most recent versions of Microsoft Windows and Apple Mac operating systems. 

To determine if your operating system is supported, please review Canvas' computer specifications.

Browser

Canvas supports the last two versions of every major browser release. It is highly recommended that you update to the newest version of whatever browser you are using.

Please note that Canvas does not support the use of Internet Explorer. Students and instructors should choose a different browser to use.   

To determine if your browser is supported, please review the list of Canvas Supported Browsers.


Note: Cookies must be enabled, and pop-up blockers should be configured to permit new windows from Penn State websites.
Additional Canvas Requirements For a list of software, hardware, and computer settings specifically required by the Canvas LMS, please review Canvas' computer specifications.
Additional Software

All Penn State students have access to Microsoft Office 365, including Microsoft Office applications such as Word, Excel, and PowerPoint.

Students will need a PDF reader, such as Adobe Reader.

Hardware

Monitor: Monitor capable of at least 1024 x 768 resolution
Audio: Microphone, Speakers
Camera (optional, recommended): Standard webcam - many courses may require a webcam for assignments or exam proctoring software.

Mobile Device (optional) The Canvas mobile app is available for versions of iOS and Android. To determine if your device is capable of using the Canvas Mobile App, please review the Canvas Mobile App Requirements.


Student Education Experience Questionnaire (SEEQ)

During the semester you will receive information for completing the Student Education Experience Questionnaire (SEEQ). Your participation is an opportunity to provide anonymous feedback on your learning experience. Your feedback is important because it allows us to understand your experience in this course and make changes to improve the learning experiences of future students. Please monitor email and course communications for links and availability dates.


If you need technical assistance at any point during the course, please contact the Service Desk.

For registration, advising, disability services, help with materials, exams, general problem solving, visit World Campus Student Services!

Course Requirements and Grading

Your final grade in the course will be determined by your performance on a combination of individual and team assignments. The assignment breakdown is as follows:

Table 1. Grading
Individual Performance Percent of Final Grade Team Performance Percent of Final Grade
Exam 5% Company and Category Analysis 5%
New Product Review 10% Concept Development Analysis 10%
Peer Evaluations 15% Progress Report to Management 10%
Final Exam (Essay) 10% Final Presentation 10%
Professionalism 10% Final Written Report 10%
    Final Fact Sheet 5%
Total 50% Total 50%

Final grades will be assigned as follows:

Table 2. Grading Scale
Letter Grade Percentage
A 95-100%
A- 90-94.9%
B+ 88-89.9
B 83-87.9
B- 80-82.9
C+ 75-79.9
C 70-74.9
D 60-69.9
F 59.9 and below

The Exam will cover material presented in the first five lessons and associated reading assignments.

New Product Review will require you to identify 5 new food products at retail outlets and review each in a Word document format (template provided). This is an independent assignment.

Peer Evaluation of Team Collaboration is accomplished by asking students to rate their team members on eight different parameters and then to offer an overall weight by assigning the portion of a bonus to be distributed to each team member.  This evaluation will be done twice during the semester and at the end of the semester. The first assessment score counts as 1/6th of your assessment grade, the second 2/6th and the final assessment counts as 3/6th of your grade.

The Final Exam (Essay) is a description of the product development process for a specific food product opportunity. This is an independent assignment and serves as a final exam. 

Professionalism refers to your conduct as a student and contributor to the course.  In short, this component of your overall grade states the expectation that you will be present, prepared for class and ready to participate for all activities. If you are not able to participate due to illness, a death in the family, business obligations or other appropriate events, please contact the instructor as soon as possible.  There will be a 10% deduction for all late work. 

Company and Category Analysis and Concept Development Analysis are team-based oral presentations scheduled for 15 minutes that present the evolution of your product development process. The Progress Report is a team-based oral presentation simulating the product development team’s presentation of its plans to the firm’s marketing management wherein they seek a ‘go-no go’ decision to manufacture, market and launch the product.  The Final Project Report is a team-based assignment with three components (written report, oral presentation, Facts Sheet) providing a comprehensive plan to senior management for developing and marketing the new product, including detailed financial considerations. Senior management can agree or disagree to move forward with the project.

Please refer to the University Grading Policy for Undergraduate Courses for additional information about University grading policies. If, for reasons beyond the student's control, a student is prevented from completing a course within the prescribed time, the grade in that course may be deferred with the concurrence of the instructor. The symbol DF appears on the student's transcript until the course has been completed. Non-emergency permission for filing a deferred grade must be requested by the student before the beginning of the final examination period. In an emergency situation, an instructor can approve a deferred grade after the final exam period has started. Under emergency conditions during which the instructor is unavailable, authorization is required from one of the following: the dean of the college in which the candidate is enrolled; the executive director of the Division of Undergraduate Studies if the student is enrolled in that division or is a provisional student; or the campus chancellor of the student's associated Penn State campus.

For additional information please refer to the Deferring a Grade page.

Course Schedule

Note: All due dates reflect North American eastern time (ET).

Course Schedule

The schedule below outlines the topics we will be covering in this course, along with the associated time frames and assignments.

  • Course length: 16 weeks
Lesson 1
Lesson 1

Readings:

  • Course Syllabus 
  • Course Reserve - Chapter 6 by D. Jain: Managing New Product Development for Strategic Competitive Advantage
  • ​Lesson 1 Commentary

Assignments:

  1. Academic Integrity Statement
  2. Internet Search and Assignment Submission Practice
  3. Email Practice
  4. YouSeeU Access and Profile Exercise
  5. Syllabus Quiz
  6. Mini Resume
Lesson 2
Lesson 2

Readings:

Assignments:

  1. Artificial Ingredients Group Discussion
  2. Social Contract
Lesson 3
Lesson 3

Readings:

  • Brody and Lord Chapter 3 and 4
  • ​Lesson 3 Commentary

Assignments:

  1. Food Trends Group Discussion
Lesson 4
Lesson 4

Readings:

  • Brody and Lord Chapter 6
  • ​Lesson 4 Commentary

Assignments:

  1. New Product Selection - Early Ideas
Lesson 5
Lesson 5

Readings:

  • ​Lesson 5 Commentary

Assignments:

  1. Exam 1
  2. Practice Product Positioning Statements
Lesson 6
Lesson 6

Readings:

  • ​Lesson 6 Commentary

Assignments:

  1. Preliminary Product Postioning Statement and Concept Board
  2. Draft Presentation #1 - Company and Category Analysis
Lesson 7
Lesson 7

Readings:

  • ​Lesson 7 Commentary

Assignments:

  1. Presentation #1 - Company and Category Analysis
Lesson 8
Lesson 8

Readings:

  • Brody and Lord Chapter 17
  • Lesson 8 Commentary

Assignments:

  1. Final Product Postioning Statement and Concept Board
Lesson 9
Lesson 9

Readings:

  • ​Lesson 9 Commentary

Assignments:

  1. Draft Presentation #2 - Concept Analysis
  2. Peer Evaluation #1
  3. New Product Review
Lesson 10
Lesson 10

Readings:

  • ​Lesson 10 Commentary

Assignments:

  1. Presentation #2 - Concept Analysis
  2. Presentation of New Product Review

Lesson 11
Lesson 11

Readings:

  • ​Lesson 11 Commentary

Assignments:

  1. Draft Presentation #3 - Progress Report to Marketing Senior Management
Lesson 12
Lesson 12

Readings:

  • ​Lesson 12 Commentary

Assignments:

  1. Presentation #3 - Progress Report to Marketing Senior Management
  2. Peer Review of Presentation #3
  3. Peer Evaluation #2
Lesson 13
Lesson 13

Readings:

  • ​Lesson 13 Commentary

Assignments:

  1. Draft of Final Presentation
  2. Final Written Report
  3. Product Fact Sheet
Lesson 14
Lesson 14

Readings:

  • ​Lesson 14 Commentary

Assignments:

  1. Final Presentation
  2. Peer Evaluation #3
Lesson 15
Lesson 15

Readings

  • none

Assignments:

  1. Final Exam

Note: If you are planning to graduate this semester, please communicate your intent to graduate to your instructor. This will alert your instructor to the need to submit your final grade in time to meet the published graduation deadlines. For more information about graduation policies and deadlines, please go to the Graduation Information on the My Penn State Online Student Portal.

Formal instruction will end on the last day of class. Provided that you have an active Penn State Access Account user ID and password, you will continue to be able to access the course materials for one year, starting from the end date of the academic semester in which the course was offered (with the exception of library reserves and other external resources that may have a shorter archival period). After one year, you might be able to access the course based on the policies of the program or department offering the course material, up to a maximum of three years from the end date of the academic semester in which the course was offered. For more information, please review the University Course Archival Policy.

Academic Integrity

According to Penn State policy G-9: Academic Integrity , an academic integrity violation is “an intentional, unintentional, or attempted violation of course or assessment policies to gain an academic advantage or to advantage or disadvantage another student academically.” Unless your instructor tells you otherwise, you must complete all course work entirely on your own, using only sources that have been permitted by your instructor, and you may not assist other students with papers, quizzes, exams, or other assessments. If your instructor allows you to use ideas, images, or word phrases created by another person (e.g., from Course Hero or Chegg) or by generative technology, such as ChatGPT, you must identify their source. You may not submit false or fabricated information, use the same academic work for credit in multiple courses, or share instructional content. Students with questions about academic integrity should ask their instructor before submitting work.

Students facing allegations of academic misconduct may not drop/withdraw from the affected course unless they are cleared of wrongdoing (see G-9: Academic Integrity ). Attempted drops will be prevented or reversed, and students will be expected to complete course work and meet course deadlines. Students who are found responsible for academic integrity violations face academic outcomes, which can be severe, and put themselves at jeopardy for other outcomes which may include ineligibility for Dean’s List, pass/fail elections, and grade forgiveness. Students may also face consequences from their home/major program and/or The Schreyer Honors College.

How Academic Integrity Violations Are Handled
World Campus students are expected to act with civility and personal integrity; respect other students' dignity, rights, and property; and help create and maintain an environment in which all can succeed through the fruits of their own efforts. An environment of academic integrity is requisite to respect for oneself and others, as well as a civil community.

In cases where academic integrity is questioned, the Policy on Academic Integrity indicates that procedure requires an instructor to inform the student of the allegation. Procedures allow a student to accept or contest a charge. If a student chooses to contest a charge, the case will then be managed by the respective college or campus Academic Integrity Committee. If that committee recommends an administrative sanction (Formal Warning, Conduct Probation, Suspension, Expulsion), the claim will be referred to the Office of Student Accountability and Conflict Response.

All Penn State colleges abide by this Penn State policy, but review procedures may vary by college when academic dishonesty is suspected. Information about Penn State's academic integrity policy and college review procedures is included in the information that students receive upon enrolling in a course. To obtain that information in advance of enrolling in a course, please contact us by going to the Contacts & Help page .

Accommodating Disabilities

Penn State welcomes students with disabilities into the University's educational programs. Every Penn State campus has resources for students with disabilities. The Student Disability Resources (SDR) website provides contacts for disability services at every Penn State campus. For further information, please visit the SDR website.

In order to apply for reasonable accommodations, you must contact the appropriate disability resources office at the campus where you are officially enrolled, participate in an intake interview, and provide documentation based on the documentation guidelines. If the documentation supports your request for reasonable accommodations, your campus's disability resources office will provide you with an accommodation letter. Please share this letter with your instructors and discuss the accommodations with them as early in your courses as possible. You must follow this process for every semester that you request accommodations.

Additional Policies

For information about additional policies regarding Penn State Access Accounts; credit by examination; course tuition, fees, and refund schedules; and drops and withdrawals, please see the World Campus Student Center website.

If you have a crisis or safety concern, mental health services are available to you as a Penn State student. Crisis and emergency contacts are available, no matter where you are located:

Veterans and currently serving military personnel and/or dependents with unique circumstances (e.g., upcoming deployments, drill/duty requirements, VA appointments, etc.) are welcome and encouraged to communicate these, in advance if possible, to the instructor in the case that special arrangements need to be made.

Penn State takes great pride to foster a diverse and inclusive environment for students, faculty, and staff. Acts of intolerance, discrimination, or harassment due to age, ancestry, color, disability, gender, gender identity, national origin, race, religious belief, sexual orientation, or veteran status are not tolerated and can be reported through Educational Equity via the Report Bias webpage.

In order to protect your privacy, course access is limited to those individuals who have direct responsibility for the quality of your educational experience. In addition to the instructor, a teaching assistant or college administrator may be provided access in order to ensure optimal faculty availability and access. World Campus technical staff may also be given access in order to resolve technical support issues."

  1. Students are responsible for online course content, taking notes, obtaining other materials provided by the instructor, taking tests (if applicable), and completing assignments as scheduled by the instructor.  As a general rule, students should plan on logging into the course at least three times per week and spending at least three hours per course credit per week on the course, e.g., if the course is three credits, the student should plan on spending at least 9-12 hours per week on the course, just as they would in a residence course.
  2. Students are responsible for keeping track of changes in the course syllabus made by the instructor throughout the semester.
  3. Students are responsible for monitoring their grades.
  4. Students must contact their instructor (and teammates when working on any collaborative learning assignments) as soon as possible if they anticipate missing long periods of online time due to events such as chronic illnesses, death in the family, business travel, or other appropriate events. The instructor will determine the minimal log on time and participation required in order to meet course responsibilities. In the event of other unforeseen conflicts, the instructor and student will arrive at a solution together.
    1. Requests for taking exams or submitting assignments after the due dates require documentation of events such as illness, family emergency, or a business-sanctioned activity.
    2. Conflicts with dates on which examinations or assignments are scheduled must be discussed with the instructor or TA prior to the date of the examination or assignment.
  5. Students are responsible for following appropriate netiquette (network etiquette) when communicating with their instructor and classmates. For reference, see the Academic Success Kit.
  6. Behaviors that disrupt other students’ learning are not acceptable and will be addressed by the instructor.
  7. For severe and chronic problems with student disruptive behavior, the following will be applied for resolution:
    1. Senate Committee on Student Life policy on managing classroom disruptions: Office of Student Accountability and Conflict Response.
    2. Penn State Principles


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