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Syllabus

The information contained on this page is designed to give students a representative example of material covered in the course. Any information related to course assignments, dates, or course materials is illustrative only. For a definitive list of materials, please check the online catalog 3-4 weeks before the course start date.

CAS 475: Studies in Public Address (3): History and criticism of public discourse; intensive analysis of selected public addresses and social movements. Prerequisite: CAS 100.



Overview

CAS 475, Studies in Public Address, is a survey of great speeches and debates from the early twentieth century to the present day. In this class, you will closely examine some of the most famous (and infamous) speeches in U.S. history, and you will read and write critical analyses of those speeches. As we examine and reflect upon some of the most important speeches of the past century, we will:

  • Investigate their historical context, the problems, controversies, and events that inspired them, and how they were received at the time.
  • Assess their broader political or cultural significance.
  • Evaluate their rhetorical artistry.
  • Illuminate their legacy and their relevance to ongoing political and social controversies.

By examining some of the most important speeches of the past century, you will gain a better understanding of American history and politics and the persistent issues and controversies that have shaped our nation’s history. You also will learn more about the rhetorical principles that distinguish the great speech from the ordinary speech and ethical speech from demagoguery and propaganda. Finally, you will come to better appreciate America’s unique tradition of free speech and the relevance of historical debates to today’s political, economic, and social controversies. As you study the history of American public address, you will become a more informed citizen and a more critical consumer of speeches in the “marketplace of ideas.” You might even find inspiration to “speak out” yourself!

This course is divided into two parts: Historical Studies in Persuasion and Demagoguery, and Genres and Issues in Rhetoric and Public Address. In the first part, which includes Lessons 2-8, we will examine some of the most celebrated speeches of the twentieth century, but also some of the most notorious, infamous, even “demagogic” speeches in U.S. history. These include speeches by presidents like Theodore Roosevelt and John Kennedy, but also speeches by rabble rousers like Huey Long and Joseph McCarthy. Some, like Martin Luther King, Jr.’s famous "I Have a Dream" speech, literally changed the course of history. Our study of these important speeches will proceed chronologically, from the turn of the twentieth century up through the early 1970s, when the Watergate scandal rocked the nation.

In the second half of the course we will focus mostly on speeches delivered in the past fifty years-speeches that are historically significant, but that also represent some particular genre (or type) of speeches or illustrate some principle or theoretical issue in rhetorical studies. In this part of the course, we will reflect on how campaign speeches have changed over the years, the role of religion in American politics, and the rhetoric of war, to mention just a few of our topics. By the end of the course, you will have a better understanding of what rhetorical critics call the "canon" of great speeches in American and the principles that distinguish the great speaker-the speaker who uses the art of rhetoric to inspire, motivate, or educate-from the demagogue who deceives and manipulates audiences.


Course Objectives

Upon successful completion of this course you will be able to:

  • Appreciate the role of speech and debate in the American democratic tradition.
  • Develop a more sophisticated understanding of the rhetorical principles underlying the art of public speaking.
  • Distinguish between responsible persuasion in a free society and propaganda or demagoguery.
  • Become familiar with those speeches that experts consider part of the canon of “great speeches” in American history.
  • Increase your knowledge of American history and politics and the role of speech in shaping our history, politics, and cultural traditions.

Required Course Materials

Most World Campus courses require that students purchase materials (e.g., textbooks, specific software, etc.). To learn about how to order materials, please see the Course Materials page. You should check LionPATH approximately 3–4 weeks before the course begins for a list of required materials.

 


Library Resources

Many of the University Libraries resources can be utilized from a distance. Through the Libraries website, you can

  • access magazine, journal, and newspaper articles online using library databases;
  • borrow materials and have them delivered to your doorstep—or even your desktop;
  • get research help via email, chat, or phone using the Ask a Librarian service; and
  • much more. 

You must have an active Penn State Access Account to take full advantage of the Libraries' resources and service.  The Off-Campus Users page has additional information about these free services.


Software

One of the benefits of being a registered Penn State student is that you are eligible to receive educational discounts on many software titles. If you are interested in learning more about purchasing software through our affiliate vendor, please visit the Buying Software section of the Course Materials page.


Technical Requirements

For this course we recommend the minimum World Campus technical requirements listed below:

Technical Requirements
Operating System

Canvas, Penn State's Learning Management System (LMS), supports most recent versions of Microsoft Windows and Apple Mac operating systems. 

To determine if your operating system is supported, please review Canvas' computer specifications.

Browser

Canvas supports the last two versions of every major browser release. It is highly recommended that you update to the newest version of whatever browser you are using.

Please note that Canvas does not support the use of Internet Explorer. Students and instructors should choose a different browser to use.   

To determine if your browser is supported, please review the list of Canvas Supported Browsers.


Note: Cookies must be enabled, and pop-up blockers should be configured to permit new windows from Penn State websites.
Additional Canvas Requirements For a list of software, hardware, and computer settings specifically required by the Canvas LMS, please review Canvas' computer specifications.
Additional Software

All Penn State students have access to Microsoft Office 365, including Microsoft Office applications such as Word, Excel, and PowerPoint.

Students will need a PDF reader, such as Adobe Reader.

Hardware

Monitor: Monitor capable of at least 1024 x 768 resolution
Audio: Microphone, Speakers
Camera (optional, recommended): Standard webcam - many courses may require a webcam for assignments or exam proctoring software.

Mobile Device (optional) The Canvas mobile app is available for versions of iOS and Android. To determine if your device is capable of using the Canvas Mobile App, please review the Canvas Mobile App Requirements.


Student Education Experience Questionnaire (SEEQ)

During the semester you will receive information for completing the Student Education Experience Questionnaire (SEEQ). Your participation is an opportunity to provide anonymous feedback on your learning experience. Your feedback is important because it allows us to understand your experience in this course and make changes to improve the learning experiences of future students. Please monitor email and course communications for links and availability dates.


If you need technical assistance at any point during the course, please contact the Service Desk.

For registration, advising, disability services, help with materials, exams, general problem solving, visit World Campus Student Services!


Course Schedule

Note: All due dates reflect North American eastern time (ET).

Course Schedule

Reading is on eReserves identifies readings that are available electronically on E-Reserves through the library.

Part I: Historical Studies in Persuasion and Demagoguery

Lesson 01: The Study of Rhetoric and Public Address
READINGS:
  • Reid and Klumpp, American Rhetorical Discourse, 1-19 Reading is on eReserves.
ACTIVITIES:
  • Complete Class Introduction Discussion
  • Post and respond to peers in Lesson 01 Discussion
Lesson 02: The American Tradition of Popular Speech
READINGS:
  • William Jennings Bryan “Against Imperialism,” in L&M, 10-24;
  • E. Gardner, Critique of “Against Imperialism,” VOD 5 (2010): 37-56;
  • Theodore Roosevelt, “The Man with the Muckrake,” in L&M, 24-29;
  • A. Heyse, Critique of “Man with the Muckrake,” VOD 5 (2010): 1-17.
ACTIVITIES:
  • Complete Lesson 02 Quiz
Lesson 03: Rhetoric of War and Peace
READINGS:
  • Woodrow Wilson, “War Message,” in L&M, 73-79;
  • Woodrow Wilson, “Final Address for the League of Nations,” in L&M, 143-152;
  • J.M. Hogan, Critique of the “Pueblo Speech,” VOD 1 (2006): 59-82.
ACTIVITIES:
  • Lesson 03 Discussion
Lesson 04: Depression and Demagoguery
READINGS:
  • Franklin Roosevelt, First Inaugural Address,” in L&M, 221-224;
  • S.M. Daughton, “Metaphorical Transcendence: Images of the Holy War in Franklin Roosevelt’s First Inaugural,” QJS 79 (1993): 427-446 (Click on the url and then select the "PDF Full Text" link to access.);
  • Huey P. Long, “Every Man a King,” in L&M, 229-236;
  • J.M. Hogan and G. Williams, “The Rusticity and Religiosity of Huey P. Long,” RPA 7 (Summer 2004): 149-171.
ACTIVITIES:
  • Lesson 04 Quiz
Lesson 05: Rhetoric of the Cold War and McCarthyism
READINGS:
  • Harry S. Truman, “The Truman Doctrine,” in L&M, 271-276;
  • D. Bostdorff, Critique of “The Truman Doctrine,” VOD (2009): 1-22;
  • Joseph McCarthy, "Speech in Wheeling,” online at History Matters;
  • Richard Hofstadter, “The Paranoid Style in American Politics," online at: Harper's Magazine;
  • Joseph Welch, “Defense of Fred Fisher,” in L&M, 328-332.
ACTIVITIES:
  • Lesson 05 Discussion
Lesson 06: Rhetoric of the 1960s: Crisis and War
READINGS:
  • John F. Kennedy, “Inaugural Address,” in L&M, 341-344;
  • S.A. Mehltretter, Critique of Kennedy’s "Inaugural Address," VOD (2009): 41-59;
  • Lyndon B. Johnson, “Let Us Continue,” in L&M, 388-91;
  • A. Barrett, Critique of Johnson’s “Let Us Continue,” VOD 4 (2009): 97-119;
  • Paul Potter, “The Incredible War,” VOD;
  • J.P. Drury, Critique of “The Incredible War,” VOD 4 (2009): 23-40.
ACTIVITIES:
  • Lesson 06 Quiz
Lesson 07: Civil Rights and Black Power Movements
READINGS:
  • Martin Luther King, Jr., “I Have a Dream,” in L&M, 375-378;
  • Mark Vail, “The ‘Integrative’ Rhetoric of Martin Luther King’s Jr’s ‘I Have a Dream’ Speech,” RPA 9 (2006): 51-78 (Click on the url and then select the "PDF Full Text" link to access.);
  • Stokely Carmichael, “Black Power,” in L&M, 441-452;
  • K.M.A. Churcher, Critique of "Black Power," VOD 4 (2009): 132-148.
ACTIVITIES:
  • Lesson 07 Discussion
Lesson 08: Watergate and the Age of Political Cynicism
READINGS:
  • Barbara Jordan, “Statement on the Articles of Impeachment Against Richard M. Nixon,” in L&M, 518-522;
  • Richard M. Nixon, “Address Resigning the Presidency,” in L&M, 523-526;
  • R.A. Katula, “The Apology of Richard Nixon,” Today's Speech 23 (1975): 1-5 (Click on the url and then select the "PDF Full Text" link to access.);
  • Gerald R. Ford, “Address on Pardoning Richard M. Nixon,” in L&M, 529-531;
  • B.J. Sierlecki, Critique of Ford’s Pardon Address, VOD 5 (2010): 72-88.
ACTIVITIES:
  • Lesson 08 Quiz
  • Complete and submit Historical Case Study (Paper 1)

Part II: Genres and Issues in Rhetoric and Public Address

Lesson 09: The Campaign Stump Speech
READINGS:
  • Harry S Truman, “Address at Dexter, Iowa, September 18, 1948, online at: American Presidency Project;
  • J.J. Auer, “Give ‘Em Hell Harry” Reading is on eReserves;
  • Ronald Reagan, “A Time for Choosing,” in L&M, 415-423;
  • K.W. Ritter, “Ronald Reagan and ‘The Speech',” Western Speech 32 (1968): 50-58 (Click on the url and then select the "PDF Full Text" link to access.);
  • George H.W. Bush, Speech at Penn State,” VOD;
  • J. Michael Hogan and S.A.Mehltretter, Critique of Bush "Speech at Penn State University," VOD 2 (2007): 126-151.
ACTIVITIES:
  • Lesson 09 Discussion
Lesson 10: Rhetorical Malaise and the Great Communicator
READINGS:
  • Jimmy Carter, "Energy and the Crisis of Confidence," in L&M, 536-542;
  • K. Mattson, "A Politics of National Sacrifice," The American Prospect 20 (April 2009): 16-17;
  • Ronald Reagan, “First Inaugural Address,” in L&M, 549-553;
  • W.F. Lewis, “Telling America’s Story,” QJS (1987): 280-302 (Click on the url and then select the "PDF Full Text" link to access.).
ACTIVITIES:
  • Lesson 10 Quiz
Lesson 11: Religion and Public Life
READINGS:
  • Edward M. Kennedy, “Tolerance and Truth in America,” in L&M, 565-571;
  • R.J. Branham and W.B. Pearce, “A Contract for Civility,” QJS 73 (1987): 424-443 (Click on the url and then select the "PDF Full Text" link to access.);
  • Mario Cuomo, “Religious Belief and Public Morality,” in L&M, 597-610;
  • C. L. Troup, “Cuomo at Notre Dame,” Communication Quarterly 43 (1995): 167-181.
ACTIVITIES:
  • Lesson 11 Discussion
Lesson 12: The Political Apologia 
READINGS:
  • John F. Kennedy, “Speech to the Greater Houston Ministerial Association,” in L&M, 333- 336;
  • B. Warnick, “Argument Schemes and the Construction of Social Reality: John F. Kennedy’s Speech to the Houston Ministerial Association,” Communication Quarterly 44 (1996): 183-196;
  • Bill Clinton, Address to the Nation, August 17, 1998, online at the History Place;
  • J.M. Hogan, "Public Opinion and Journalistic Voyeurism: The Lesson of the Clinton Apology," Reading is on eReserves.
ACTIVITIES:
  • Lesson 12 Quiz
Lesson 13: The Politics of Ceremonial Speaking
READINGS:
  • Ronald Reagan, Address on the Fortieth Anniversary of D-Day, in L&M, 572-575;
  • K.H. Jamieson, “Dramatizing and Storytelling,” in Eloquence in an Electronic Age, 118-164 Reading is on eReserves;
  • Ronald Reagan, “Address on the Challenger Explosion,” in L&M, 611-612;
  • M.E. Stuckey, “The Memory of Challenger,” in Slipping the Surly Bonds, 82-107 Reading is on eReserves.
ACTIVITIES:
  • Lesson 13 Discussion
Lesson 14: Free Speech in Wartime
READINGS:
  • George W. Bush, Address to a Joint Session of Congress and the American People (20 September 2001), at VOD;
  • S. E. Spring and J.C. Packer, Critique of Bush’s September 20 Address, at VOD 4 (2009): 120-131.
ACTIVITIES:
  • Lesson 14 Discussion
Lesson 15: Rhetoric of War Revisited
READINGS:
  • Colin Powell, Speech to the UN, February 5, 2003,online at The Guardian;
  • George W. Bush, Speech on Iraq, March 17, 2003, online at The New York Times;
  • D. Zarefsky, “Making the Case for War: Colin Powell at the United Nations,” RPA 10 (2007): 275-302.
ACTIVITIES:
  • Lesson 15 Quiz
  • Complete and submit Rhetorical Genre Analysis (Paper 2)

NOTE: If you are planning to graduate this semester, please communicate your intent to graduate to your instructor. This will alert your instructor to the need to submit your final grade in time to meet the published graduation deadlines. For more information about graduation policies and deadlines, please see "Graduation" on the World Campus Student Policies website.

Formal instruction will end on the last day of class. Provided that you have an active Penn State Access Account user ID and password, you will continue to be able to access the course materials for one year, starting from the end date of the academic semester in which the course was offered (with the exception of library reserves and other external resources that may have a shorter archival period). After one year, you might be able to access the course based on the policies of the program or department offering the course material, up to a maximum of three years from the end date of the academic semester in which the course was offered. For more information, please review the University Course Archival Policy.


Assignment Descriptions

Discussion Forums

Your assignment in eight of our fifteen weeks this semester will be to respond to one of two questions posted on the Discussion Forums to develop a “discussion thread” that stimulates critical thinking and in depth dialogue. You will also be required to respond to at least two of your classmates’ threads. Professionalism and common courtesy are expected during the discussion dialogues. Please review the Discussion Forum Guidlines.

Quizzes

Your assignment in the remaining seven lessons of the course will be to complete a brief quiz on the speeches and critical essays assigned for that week. These quizzes will combine multiple choice and true/false with short answer questions, and they will test your command of both the historical information and the rhetorical principles and concepts discussed in the readings.

Papers

Paper 1: History Case Study

You will choose a speech or a set of speeches in the required textbook that have not been assigned as part of the regular readings for the class. Your goal will be to shed light on that speech—following the example of the critical essays we will read for class —by investigating its historical context, the biography of the speaker, the substantive and stylistic qualities of the speech itself, the response of its immediate and removed audiences, and its impact and legacy.

Since every speech in our textbook is considered one of the 100 “top speeches” of the twentieth century, you might develop your essay as a response to these sorts of questions: Why do you think this speech was voted one of the “top 100” speeches of the century? What is it about the speech that made it so historically significant? Is the speech itself noteworthy for its artistry or style? Do you think it deserves its reputation as one of the “top 100” speeches of the twentieth century?

This paper should be about five pages (1250 words) in length, and it should include a minimum of five bibliographic sources. Sources should be cited in accordance with either the APA or MLA style manual, and the paper should include a list of References or Works Cited (not counted as part of the five pages). More information on these style manuals can be found at the Purdue Online Writing Lab, at http://owl.english.purdue.edu/owl/section/2/.

More details about this assignment will be provided at the end of the commentary for Lesson 1.

Paper 2: Rhetorical Genre Analysis

Your second paper for this class will be a genre analysis. Again, you will select a speech or set of speeches from the textbook that have not been assigned as part of the regular reading for the class. This time, however, you will analyze that speech or those speeches as instances of a particular type or genre of speech, drawing upon the existing rhetorical literature about that genre as well as other case studies in genre analysis.

In genre analysis, the questions guiding your analysis will be somewhat different. Instead of asking “why was this speech chosen as one of the top 100 speeches of the last century,” you now will ask: Is this speech typical of other speeches of its type? If so, what makes it a good example of its type? If not, what makes it different or even unique? Again, since every speech in our text has been judged one of the “top 100” of the last century, we might presume that they all have some qualities that make them worthy of analysis. Yet among those speeches are many different types of speeches, ranging from campaign speeches, to inaugural addresses, to war addresses, to keynote addresses at political conventions or protest rallies. The fact that all of the speeches are deemed historically significant says little about whether they are typical or unique examples of their generic types.

The requirements for this paper are the same as those for Paper 1: Five pages (1250) in length, with five sources and citations in conformance with either APA or MLA. Again, you should include a list of References or Works Cited.


Grading

Grade Point Breakdown

Assignments Points
Assignment Points
Discussion Forums (8 x 15 points each) 120 points
Quizzes (7 x 15 points each) 105 points
Paper 1: Historical Case Study 100 points
Paper 2: Rhetorical Genre Analysis 100 points
TOTAL 425 points

Grading Scale

Grade Points Percent
Grading Scale
A 404-425 95-100
A- 383-403 90-94
B+ 370-382 87-89
B 353-369 83-86
B- 340-352 80-82
C+ 319-339 75-79
C 298-318 70-74
D 255-297 60-69
F 0-254 0-59

Please refer to the University Grading Policy for Undergraduate Courses for additional information about University grading policies.


Late Policy

Late work will not be accepted unless arangements have been made with the instructor prior to the due date. If an emergency arises that prevents you from completing your work on time, please let your instructor know as soon as possible before the due date so that she can make arrangements for you to keep up in the course. Note that if the instructor agrees to accept a late asignment, it will receive at least a ten percent grade reduction.


Academic Integrity

According to Penn State policy G-9: Academic Integrity , an academic integrity violation is “an intentional, unintentional, or attempted violation of course or assessment policies to gain an academic advantage or to advantage or disadvantage another student academically.” Unless your instructor tells you otherwise, you must complete all course work entirely on your own, using only sources that have been permitted by your instructor, and you may not assist other students with papers, quizzes, exams, or other assessments. If your instructor allows you to use ideas, images, or word phrases created by another person (e.g., from Course Hero or Chegg) or by generative technology, such as ChatGPT, you must identify their source. You may not submit false or fabricated information, use the same academic work for credit in multiple courses, or share instructional content. Students with questions about academic integrity should ask their instructor before submitting work.

Students facing allegations of academic misconduct may not drop/withdraw from the affected course unless they are cleared of wrongdoing (see G-9: Academic Integrity ). Attempted drops will be prevented or reversed, and students will be expected to complete course work and meet course deadlines. Students who are found responsible for academic integrity violations face academic outcomes, which can be severe, and put themselves at jeopardy for other outcomes which may include ineligibility for Dean’s List, pass/fail elections, and grade forgiveness. Students may also face consequences from their home/major program and/or The Schreyer Honors College.

How Academic Integrity Violations Are Handled
World Campus students are expected to act with civility and personal integrity; respect other students' dignity, rights, and property; and help create and maintain an environment in which all can succeed through the fruits of their own efforts. An environment of academic integrity is requisite to respect for oneself and others, as well as a civil community.

In cases where academic integrity is questioned, the Policy on Academic Integrity indicates that procedure requires an instructor to inform the student of the allegation. Procedures allow a student to accept or contest a charge. If a student chooses to contest a charge, the case will then be managed by the respective college or campus Academic Integrity Committee. If that committee recommends an administrative sanction (Formal Warning, Conduct Probation, Suspension, Expulsion), the claim will be referred to the Office of Student Accountability and Conflict Response.

All Penn State colleges abide by this Penn State policy, but review procedures may vary by college when academic dishonesty is suspected. Information about Penn State's academic integrity policy and college review procedures is included in the information that students receive upon enrolling in a course. To obtain that information in advance of enrolling in a course, please contact us by going to the Contacts & Help page .


University Policies

  • Accommodating Disabilities:

    Penn State welcomes students with disabilities into the University's educational programs. Every Penn State campus has resources for students with disabilities. The Student Disability Resources (SDR) website provides contacts for disability services at every Penn State campus. For further information, please visit the SDR website.

    In order to apply for reasonable accommodations, you must contact the appropriate disability resources office at the campus where you are officially enrolled, participate in an intake interview, and provide documentation based on the documentation guidelines. If the documentation supports your request for reasonable accommodations, your campus's disability resources office will provide you with an accommodation letter. Please share this letter with your instructors and discuss the accommodations with them as early in your courses as possible. You must follow this process for every semester that you request accommodations.

  • Graduation: Note: If you are planning to graduate this semester, please communicate your intent to graduate to your instructor. This will alert your instructor to the need to submit your final grade in time to meet the published graduation deadlines. For more information about graduation policies and deadlines, please go to the Graduation Information on the My Penn State Online Student Portal.
  • Additional Course Policies:

    For information about additional policies regarding Penn State Access Accounts; credit by examination; course tuition, fees, and refund schedules; and drops and withdrawals, please see the World Campus Student Center website.


Disclaimer: Please note that the specifics of this Course Syllabus are subject to change, and you will be responsible for abiding by any such changes. Your instructor will notify you of any changes.


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