Lesson 2 Overview

 

Introduction

This module is about how people get their news. We’ll look at how digital news delivery is part of a long-term shift from mass media to content designed for niche audiences. We’ll also look at an example of how news is displayed across different platforms.

Objectives

Here are the objectives for this module:

• Identify at what age most readers choose a primary news platform.
• Interpret the consequences of this age-related platform choice for news organizations.
• Demonstrate an understanding of the relationship between audience loyalty, news quality, and advertising revenue.
• Analyze platform trends and use that knowledge to set educational goals.

Lesson Readings and Activities

By the end of this module, make sure you have completed the readings and activities found in the Lesson 2 Course Schedule.