MM 2.1

Today’s Multimedia Moment is from The New York Times. It features tech reporter David Pogue, a great writer with a wicked sense of humor who was one of the early adopters of video produced specifically for an online news site.

He started doing video after being asked to review a Handycam (a palm-sized video camera for amateur video enthusiasts). He thought it would be funny to do a version of the review with the Handycam. It received a good response, and he kept using it for reviews. Pogue’s editors started to take the web video traffic seriously and convinced the reporter to use a better microphone and to start working with a videographer.

The video we’re going to watch today is a parody of the over-the-top marketing campaign that Apple used to introduce the first iPhone. Most people who had cell phones were using flip phones. A small number of people used Blackberry phones, which had miniature mechanical keyboards and rudimentary web-browsing capability.

 

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References

Pogue, D. (2007, July 5). IPhone: The Musical. The New York Times. https://www.nytimes.com/video/technology/1194817121833/iphone-the-musical.html