Lesson 2 Wrap Up and Looking Ahead

 

Summary

By focusing on your personal social media aspirations, this lesson should have deepened your understanding of social media’s potential, including in the professional realm. You received some recommendations for improving your personal brand in social media and were prompted to think about a philosophy and mission statement to guide your approach. Further, you were introduced to how communications professionals can use their personal accounts to assist in reaching a brands’ objectives and how brands tap into the power of influencers. You’re also continuing to reflect on your digital habits and the potential implications on your wellbeing.

Check and Double Check

By the end of this lesson, make sure you have completed the readings and activities found in the Lesson 2 course schedule.

Looking Ahead

In the next lesson, you will look further into how the foundational ethos that drive a brand can influence social media content and will be introduced to the concept of a social media audit, a useful tool in strategizing and evaluating performance.