Lesson 2 Overview

 

Introduction

This lesson will review the secondary research sources that you may use as you prepare to write your situation analysis. You will learn how to search the MRI-Simmons database for insights about consumers, and a brief review of SWOT analyses will be provided.

By the end of this lesson, each of you should decide on the brand you are going to work with for the final project and begin conducting secondary research using the databases that have been discussed in this lesson.

Objectives

At the end of this lesson, you should be able to do the following things:

• Decide on the brand for your final project and start writing the situation analysis.
• Understand the writing styles required for the situation analysis.
• Differentiate among and describe strengths, weaknesses, opportunities, and threats.
• Understand and be able to use the MRI-Simmons database for background research.

Lesson Readings and Activities

By the end of this lesson, make sure you have completed the readings and activities found in the Lesson 2 Course Schedule.