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Table of Contents

Lesson 2: Campaign Planning and Situation Analysis

  1. Lesson 2 Overview
  2. Situation Analysis
  3. Secondary Research
  4. SWOT Analysis
  5. Consumer Analysis Using MRI-Simmons Data
  6. Accessing MRI-Simmons Data in the Penn State Libraries
  7. How to Interpret MRI-Simmons Data
  8. Lesson 2 Wrap-Up and Looking Ahead

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