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Syllabus

The information contained on this page is designed to give students a representative example of material covered in the course. Any information related to course assignments, dates, or course materials is illustrative only. For a definitive list of materials, please check the online catalog 3-4 weeks before the course start date.

ENTR 320

Entrepreneurship and New Venture Creation (3) Explores the process for starting and growing a new venture including the development of a business plan. Students will have the opportunity to learn from business leaders about the struggles and rewards of being an entrepreneur.

 

Overview

An overiew of the fundamental principles and processes of entrepreneurship. This course focuses on conceptualizing, creating, assessing, and planning for the new venture. It includes important procedural questions on how to conduct a start-up opportunity analysis, how to prepare for a meeting with a prospective investor, and how to measure the potential value of an opportunity. Students are challenged to consider the feasibility of an entrepreneurial career. Specific topics include understanding entrepreneurs' behavior and thought patterns, self-appraisal of entrepreneurship and leadership potential, creativity, innovation and persistence, transforming ideas and opportunities into new ventures, launching a new venture, financing and raising capital, and building and leading an effective organization.

Course Objectives

Students will be able to:

  • assess their own entrepreneurship potential using various instruments designed to measure entrepreneurship,
  • discover a worthwhile idea and assess the opportunities and risks,
  • conduct a start-up analysis,
  • prepare for a meeting with prospective investors and evaluate the results, and
  • write complete and detailed business plan.

Required Course Materials

For pricing and ordering information, please see the Barnes & Noble College website.

Materials will be available at Barnes & Noble College approximately three weeks before the course begins. It is very important that you purchase the correct materials. If your course requires one or more textbooks, you must have exactly the correct text required (edition and year).

  • For a definitive list of materials, please check the online catalog 3-4 weeks before the course start date

Library Resources

Many of the University Libraries resources can be utilized from a distance. Through the Libraries website, you can

  • access magazine, journal, and newspaper articles online using library databases;
  • borrow materials and have them delivered to your doorstep—or even your desktop;
  • get research help via email, chat, or phone using the Ask a Librarian service; and
  • much more.

You can view the Online Students' Library Guide for more information.

You must have an active Penn State Access Account to take full advantage of the Libraries' resources and services. Once you have a Penn State account, you will automatically be registered with the library within 24–48 hours. If you would like to determine whether your registration has been completed, visit the Libraries home page and select  My Account.

Technical Requirements

Technical Requirements
Operating System

Canvas, Penn State's Learning Management System (LMS), supports most recent versions of Microsoft Windows and Apple Mac operating systems. 

To determine if your operating system is supported, please review Canvas' computer specifications.

Browser

Canvas supports the last two versions of every major browser release. It is highly recommended that you update to the newest version of whatever browser you are using.

Please note that Canvas does not support the use of Internet Explorer. Students and instructors should choose a different browser to use.   

To determine if your browser is supported, please review the list of Canvas Supported Browsers.


Note: Cookies must be enabled, and pop-up blockers should be configured to permit new windows from Penn State websites.
Additional Canvas Requirements For a list of software, hardware, and computer settings specifically required by the Canvas LMS, please review Canvas' computer specifications.
Additional Software

All Penn State students have access to Microsoft Office 365, including Microsoft Office applications such as Word, Excel, and PowerPoint.

Students will need a PDF reader, such as Adobe Reader.

Hardware

Monitor: Monitor capable of at least 1024 x 768 resolution
Audio: Microphone, Speakers
Camera (optional, recommended): Standard webcam - many courses may require a webcam for assignments or exam proctoring software.

Mobile Device (optional) The Canvas mobile app is available for versions of iOS and Android. To determine if your device is capable of using the Canvas Mobile App, please review the Canvas Mobile App Requirements.


Student Education Experience Questionnaire (SEEQ)

During the semester you will receive information for completing the Student Education Experience Questionnaire (SEEQ). Your participation is an opportunity to provide anonymous feedback on your learning experience. Your feedback is important because it allows us to understand your experience in this course and make changes to improve the learning experiences of future students. Please monitor email and course communications for links and availability dates.


If you need technical assistance at any point during the course, please contact the Service Desk.

For registration, advising, disability services, help with materials, exams, general problem solving, visit World Campus Student Services!

Course Requirements and Grading

Activities Overview
WeightDescription
10%Draft #1 - The Idea
10%Draft #2 - Business Background
10%Draft #3 - The Marketing Plan
15%Draft #4 - The Financial Plan
20%Final Business Plan
15%Business Plan Presentation
10%Quizzes
10%DF and Homework
100%Total
Grading Scale
Numerical value Letter grade
93 and above A
90–92.99 A-
87–89.99 B+
83–86.99 B
80–82.99 B-
77–79.99 C+
70–76.99 C
60–69.99 D
below 60 F

Please see rubrics for individual assignments for specifics on assignment preparation and expectations.

Please refer to the University Grading Policy for Undergraduate Courses for additional information about University grading policies. If, for reasons beyond the student's control, a student is prevented from completing a course within the prescribed time, the grade in that course may be deferred with the concurrence of the instructor. The symbol DF appears on the student's transcript until the course has been completed. Non-emergency permission for filing a deferred grade must be requested by the student before the beginning of the final examination period. In an emergency situation, an instructor can approve a deferred grade after the final exam period has started. Under emergency conditions during which the instructor is unavailable, authorization is required from one of the following: the dean of the college in which the candidate is enrolled; the executive director of the Division of Undergraduate Studies if the student is enrolled in that division or is a provisional student; or the campus chancellor of the student's associated Penn State campus.

For additional information please refer to the Deferring a Grade page.

Course Schedule

Note: All due dates reflect North American eastern time (ET).

All lesson assignments must be submitted by 11:55 PM (ET) on the last day of the timeframe indicated below for the lesson unless otherwise stated.

  • Sample course schedule provided below
Lesson 1: Introduction & Beginning the Entrepreneur Venture
Lesson 1

Timeframe:

 Week 1

Readings:

Textbook

  • Chapter 1: Are You Ready to be an Entrepreneur?

Lesson Commentary

  • Lesson One: Beginning the Entrepreneur Venture

Assignments:

  1. Introduction Discussion Post (ungraded)
  2. Evaluation of Your Strengths and Weaknesses - Checklist and Reflection
Lesson 2: Finding the Right Idea
Lesson 2

Timeframe:

Week 2

Readings:

Textbook

  • Chapter 2: The Right Small Business for You

Lesson Commentary

  • Lesson Two: Finding the Right Idea

Assignments:

  1. Complete Skills to Idea Table Assessment
Lesson 3: Is it the Right Business for You?
Lesson 3

Timeframe:

Week 3

Readings:

Textbook

  • Chapter 3: Evaluating your chance for success

Lesson Commentary

  • Lesson Three: Is it the Right Business for You?

Assignments:

  1. Ballpark Finances Worksheet Assignment
  2. Startup Research Results Reflection
Lesson 4: Getting Started
Lesson 4

Timeframe:

Week 4

Readings:

Textbook

  • Chapter 4: Setting Up the Business

Lesson Commentary

  • Lesson Four: Getting Started

Assignments:

  1. Your Business Idea Due
  2. Evaluating Your Chance for Success Quiz (Quiz due Wednesday of Lesson 5 timeframe)
Lesson 5: Business Plans: the Good, the Bad, the Ugly
Lesson 5

Timeframe:

Week 5

Readings:

Textbook

  • Chapter 5: Creating Your Business Plan
  • Chapter 6: A Sample Business Plan

Lesson Commentary

  • Lesson Five: Business Plans: the Good, the Bad, the Ugly

Assignments:

  1. Planning Your Business Quiz (Quiz due Wednesday of Lesson 6 timeframe)
  2. Good, Bad, Ugly Business Plan Critiques
Lesson 6: Finding Financing
Lesson 6

Timeframe:

Week 6

Readings:

Textbook

  • Chapter  7:  Your Business Financing Profile
  • Chapter  8:  Equity Financing
  • Chapter 9: Debt Financing
  • Chapter 10: Government Financing Programs

Lesson Commentary

  • Lesson 6: Finding Financing

Assignments:

  1. Business Financing Profile Quiz (Quiz due Wednesday of Lesson 7 timeframe)
  2. Draft Business Background
Lesson 7: Know Your Environment
Lesson 7

Timeframe:

Week 7

Readings:

Textbook

  • Chapter 11: Analyzing the Market Environment

Lesson Commentary

  • Lesson 7: Know Your Environment

Assignments:

  1. Marketing Environment Discussion
Lesson 8: Analyzing Your Financial Position 
Lesson 8

Timeframe:

Week 8

Readings:

Textbook

  • Chapter 31: Analyzing Your Financial Position

Lesson Commentary

  • Lesson Eight: Analyzing Your Financial Position

Assignments:

  1. Practicing Financial Projections Assignment
  2. Marketing Quiz (Quiz due Wednesday of Lesson 9 timeframe)
  3. Draft Market and Competition
Lesson 9: Pulling Things Together
Lesson 9

Timeframe:

Week 9

Readings:

Textbook

  • none

Lesson Commentary

  • Lesson 9: Pulling Things Together

Additional Readings

Assignments:

  1. Forecasting Sales Quiz (Quiz due Wednesday of Lesson 10 timeframe)
  2. Draft Sources and Uses of Funds Statement
  3. Private Communication with Instructor on Business Plan (ungraded)
 
NOTE: Lessons 10 and 11 are to completed in one week

 

Lesson 10: Know Your People Costs
Lesson 10

Timeframe:

Weeks 10 and 11

Readings:

Textbook

  • Chapter 24:  Recruiting and Hiring
  • Chapter 25:  Pay and Benefits

Lesson Commentary

  • Lesson 10: Know Your People Costs

Assignments:

  1. Help Wanted! Assignment
  2. Benefits Package Assignment
Lesson 11: Hidden Costs of Human Resources
Lesson 11

Timeframe:

Week 12

Readings:

Textbook

  • Chapter 26:  Managing Your Employees
  • Chapter 27:  Firing and Termination

Lesson Commentary

  • Lesson 11: Hidden Costs of Human Resources

Assignments:

  1. Work Rules and Consequences Assignment
Lesson 12: Putting Your Numbers Down in Black and White
Lesson 12

Timeframe:

Week 13

Readings:

Textbook

  • None

Lesson Commentary

  • Lesson 12: Putting Your Numbers Down in Black and White

Assignments:

  1. Final Business Plan
Lesson 13: Final Presentations
Lesson 13

Timeframe:

Week 14

Readings:

Textbook

  • None

Lesson Commentary

  • Lesson 13: Final Presentations

Assignments:

  1. Final Business Plan Presentations
  2. Complete the SRTE (ungraded)

 

Note: If you are planning to graduate this semester, please communicate your intent to graduate to your instructor. This will alert your instructor to the need to submit your final grade in time to meet the published graduation deadlines. For more information about graduation policies and deadlines, please go to the Graduation Information on the My Penn State Online Student Portal.

Formal instruction will end on the last day of class. Provided that you have an active Penn State Access Account user ID and password, you will continue to be able to access the course materials for one year, starting from the end date of the academic semester in which the course was offered (with the exception of library reserves and other external resources that may have a shorter archival period). After one year, you might be able to access the course based on the policies of the program or department offering the course material, up to a maximum of three years from the end date of the academic semester in which the course was offered. For more information, please review the University Course Archival Policy.

Academic Integrity

According to Penn State policy G-9: Academic Integrity , an academic integrity violation is “an intentional, unintentional, or attempted violation of course or assessment policies to gain an academic advantage or to advantage or disadvantage another student academically.” Unless your instructor tells you otherwise, you must complete all course work entirely on your own, using only sources that have been permitted by your instructor, and you may not assist other students with papers, quizzes, exams, or other assessments. If your instructor allows you to use ideas, images, or word phrases created by another person (e.g., from Course Hero or Chegg) or by generative technology, such as ChatGPT, you must identify their source. You may not submit false or fabricated information, use the same academic work for credit in multiple courses, or share instructional content. Students with questions about academic integrity should ask their instructor before submitting work.

Students facing allegations of academic misconduct may not drop/withdraw from the affected course unless they are cleared of wrongdoing (see G-9: Academic Integrity ). Attempted drops will be prevented or reversed, and students will be expected to complete course work and meet course deadlines. Students who are found responsible for academic integrity violations face academic outcomes, which can be severe, and put themselves at jeopardy for other outcomes which may include ineligibility for Dean’s List, pass/fail elections, and grade forgiveness. Students may also face consequences from their home/major program and/or The Schreyer Honors College.

How Academic Integrity Violations Are Handled
World Campus students are expected to act with civility and personal integrity; respect other students' dignity, rights, and property; and help create and maintain an environment in which all can succeed through the fruits of their own efforts. An environment of academic integrity is requisite to respect for oneself and others, as well as a civil community.

In cases where academic integrity is questioned, the Policy on Academic Integrity indicates that procedure requires an instructor to inform the student of the allegation. Procedures allow a student to accept or contest a charge. If a student chooses to contest a charge, the case will then be managed by the respective college or campus Academic Integrity Committee. If that committee recommends an administrative sanction (Formal Warning, Conduct Probation, Suspension, Expulsion), the claim will be referred to the Office of Student Accountability and Conflict Response.

All Penn State colleges abide by this Penn State policy, but review procedures may vary by college when academic dishonesty is suspected. Information about Penn State's academic integrity policy and college review procedures is included in the information that students receive upon enrolling in a course. To obtain that information in advance of enrolling in a course, please contact us by going to the Contacts & Help page .

Accommodating Disabilities

Penn State welcomes students with disabilities into the University's educational programs. Every Penn State campus has resources for students with disabilities. The Student Disability Resources (SDR) website provides contacts for disability services at every Penn State campus. For further information, please visit the SDR website.

In order to apply for reasonable accommodations, you must contact the appropriate disability resources office at the campus where you are officially enrolled, participate in an intake interview, and provide documentation based on the documentation guidelines. If the documentation supports your request for reasonable accommodations, your campus's disability resources office will provide you with an accommodation letter. Please share this letter with your instructors and discuss the accommodations with them as early in your courses as possible. You must follow this process for every semester that you request accommodations.

Additional Policies

For information about additional policies regarding Penn State Access Accounts; credit by examination; course tuition, fees, and refund schedules; and drops and withdrawals, please see the World Campus Student Center website.

Veterans and currently serving military personnel and/or dependents with unique circumstances (e.g., upcoming deployments, drill/duty requirements, VA appointments, etc.) are welcome and encouraged to communicate these, in advance if possible, to the instructor in the case that special arrangements need to be made.


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