Textbook

• Chapter 2: Understanding the Context - pp. 18-30

1. Introduction Discussion Forum
2. Admit One Discussion Forum

Textbook

• Chapter 1: Origins of Strategic Enrollment Management - pp. 3-17

Other Readings

• Hossler, Don. (2004). How Enrollment Management Has Transformed – or Ruined – Higher Education. Chronicle of Higher Education. April 30.
• Quirk, Matthew. (2005). The Best Class Money Can Buy: The Rise of the “Enrollment Manager” and the Cutthroat Quest for Competitive Advantage.  The Secret Weapon: Financial-Aid Leveraging. The Atlantic Monthly. November.  

1. Current Event Discussion Forum

Textbook

• Chapter 3: Successful Strategic Enrollment Management Organizations, pp. 31 - 46

Other Readings

• Hoover, E. (September 15, 2014). The hottest seat on campus. The Chronicle of Higher Education.
• Schulz, S. & Lucido, J. (2011). Who we are. Journal of College Admission. 

Optional Reading

• Schulz, S. & Lucido, J. (2011) What enrollment management structures reveal about institutional priorities. Enrollment Management Journal, vol. 5, issue 4. (Note: this link will upload the volume and issue of the journal. You will need to navigate to the referenced article.)

1. Demonstrating Competency Writing Assignment

Textbook

• Chapter 4: Understanding Student College Choice, pp. 49 - 76

1. Importance of Characteristics Quiz
2. Perception of Characteristics Quiz
3. Selection of Topic Discussion

Textbook

• Chapter 6: Admission and Recruitment Marketing, pp. 103 - 123.

1. Institutional Website Analysis

Other Readings

• Wexler, Ellen (May 2, 2016). Your future starts here. Or here. Or here. Inside Higher Ed.

Course Reserves

• Steven, Mitchell (2007). Creating a Class: College Admissions and the Education of Elites. Cambridge, MA; Harvard University Press, pp. 52 - 94

1. Name Buy Writing Assignment

Textbook

• Chapter 8: How Admission Decisions Get Made, pp. 147 - 174.

1. Rolling Admissions Self-Check

Textbook

• N/A

1. Admission Issues - Position Paper

Textbook

• Chapter 9: Economic Perspectives on Pricing and What it Means for SEM,  pp. 177 - 195

1. Tuition Increase Self-Check
2. Admission Issues, Discussion Forum
3. Topic Exploration Check-In Discussion

Textbook

• Chapter 10: Understanding Financial Aid and Its Effects on Student Enrollment and Institutional Finance, pp. 196 - 212

1. PMU Financial Aid Proposal Self-Check
2. Promoting Access Quiz
3. Tuition Discounting, Part A Writing Assignment

Textbook

• Chapter 11: Using Campus-Based Financial Aid Strategically, pp. 213 - 227

1. Tuition Discounting, Part B Writing Assignment

Textbook

• ​For this lesson, we will be assigning chapters 13-18 from the Handbook of Strategic Enrollment Management. We do not expect you to read all six of these chapters closely. We do, however, expect you to skim through all six chapters and identify portions to read more closely. We are hoping that you will read the equivalent of three of these chapters.
• As you will see, the chapters cover material that is vital for the completion of the assignments for this lesson. The relevant portions will vary by students, because you will be asked to select specific student populations and interventions to examine in your assignment. So, we recommend that you review and contemplate the assignment prior to selecting which portion of these chapters to read closely.
• Here are the chapters to review for this lesson.
  • Chapter 13: New context for retention and persistence, pp. 249 - 267.
  • Chapter 14: Models of student retention and persistence. pp. 268 - 288.
  • Chapter 15: Students at risk in residential and commuter colleges and universities, pp. 289 - 310.
  • Chapter 16: The persistence of students of color, pp. 311 - 332.
  • Chapter 17: Nontraditional students and student persistence, pp. 333 - 350.
  • Chapter 18: The role of the institution in increasing student persistence, pp. 351 - 374.

1. Review of Retention Data

Textbook

• Continue to review the following chapters:
  • Chapter 13: New context for retention and persistence, pp. 249 - 267.
  • Chapter 14: Models of student retention and persistence. pp. 268 - 288.
  • Chapter 15: Students at risk in residential and commuter colleges and universities, pp. 289 - 310.
  • Chapter 16: The persistence of students of color, pp. 311 - 332.
  • Chapter 17: Nontraditional students and student persistence, pp. 333 - 350.
  • Chapter 18: The role of the institution in increasing student persistence, pp. 351 - 374.

1. Student Success Interventions

Textbook

• Chapter 28: Trends in Strategic Management, pp. 549-564.
• Chapter 30: Summing Up: The Present and Future Tense for SEM, pp. 585

1. Topic Presentation Discussion (Note this assignment has two components)

• None

1. Topics Synchronous Discussion
2. Lessons Learned Discussion
3. Topic Reflection Paper