Textbook Readings:

• On the brink of a profession
• Conceptual and theoretical thinking about enrollment management

Ereserves:

• Managing College Enrollments
• The evolution of strategic management: A historical perspective
• Enrollment management, Chapter 5

1. E-mail exercise
2. Discussion Forum exercise
3. Drop Box exercise
4. User Profile Editor exercise (optional)
5. What is AIR? (optional)

Textbook Readings:

• Building the enrollment organizational model
• SEM as a driver for institutional change

Ereserves:

• Methods and Techniques of Enrollment Forecasting. Chapter 5
• Enrollment management and student affairs. Chapter 1
• Enrollment Forecasting and Revenue Implications for Private Colleges & Universities. Chapter 4

1. Evaluating Your Institution's Enrollment Management

Textbook Readings:

• Garnering resources and building infrastructure
• Developing a SEM plan

Ereserves:

• Integrating information technology planning and funding at the institutional level Chapter 1

1. Considering the S.E.M. Plan's Role

Textbook Readings:

• Implementing a student information system

Ereserves:

• Institution-wide information management and its assessment. Chapter 5
• Working over time: The evolution of longitudinal student tracking data bases. Chapter 1

1. Considering Technology's Role

Textbook Readings:

• None

Ereserves:

• Logistic regression analysis in higher education: An applied perspective
• Applying Data Mining to Predict College Admissions Yield.  Chapter 4
• Methods and Techniques of Enrollment Forecasting. Chapter 2
• Data mining: Going beyond traditional statistics. Chapter 1
• Using logistic regression to guide enrollment management at a public regional university
• Increasing admitted student yield using a political targeting model and discriminant analysis: An institutional research admissions partnership

1. Considering the Role of Statistical Analysis
2. Biology Course Attrition Model
3. Collaborate on Statistics (ongoing)

Textbook Readings:

• Students in the dot-com world

Ereserves:

• Understanding the college-choice process
• Applications of GIS in admissions and targeting recruiting efforts. Chapter 2
• Reputation ratings in higher education: Double, double, toil and trouble
• Enrollment Forecasting and Revenue Implications
• Using predictive modeling to target student recruitment: Theory and practice

1. Thinking About Stage 1 Strategies
2. Analyzing Admissions Databases and Predicting Yield (Multi-Part Project)
   1. Admissions Index
   2. Admissions Yield Projection
   3. IR SURPRISE

Textbook Readings:

• None

Ereserves:

• Enrollment Forecasting and Revenue Implications for Private Colleges & Universities
• Using economic concepts to inform enrollment management
• Student price response in higher education: An update
• The role of financial aid in enrollment management
• The impact of student aid on recruitment and retention: What the research indicates

1. Thinking About Stage 1 Strategies - Financial Aid

Textbook Readings:

• None

Ereserves:

• Developing social and personal competence in the first year of college
• First things first: Developing academic competence in the first year of college
• Predictors of student commitment at two-year and four-year institutions
• Parsing the first-year of college: A conceptual framework for studying college impacts
• Undergraduate socialization: A conceptual approach
• National collegiate retention and persistence to degree rates

1. Thinking About Stage 2 Strategies: for Orientation and Integration
2. Article Analysis
3. Instrument Analysis

Textbook Readings:

• None

Ereserves:

• Dropout and turnover: The synthesis and test of a causal model of student attrition
• A conceptual model of nontraditional undergraduate student attrition
• Appraising Tinto’s theory of college student departure
• Methods and Techniques of Enrollment Forecasting
• The convergence between two theories of college persistence
• The evolution of longitudinal student tracking data bases
• Student tracking: New techniques, new demands
• Estimating the Influence of Financial Aid on Student Retention
• Enrollment management and student affairs
• Measures of campus climate
• National collegiate retention and persistence to degree rates

1. Thinking About Stage 3 Strategies for Retention, Persistence, and Student Success
2. Projecting enrollments for continuing students
3. Submit Culminating Final Paper (due by 11:59 PM Eastern Time (ET) on Friday)

Ereserves:

• Developing a SEM plan

1. Submit Dataset Analysis Assignment
2. Complete End of Course Survey