Main Content
Syllabus
HIED 860: Enrollment Management
Studies three stages of enrollment management: Pre-admission, initial student experience, and student success and completion.
The information contained on this page is designed to give students a representative example of material covered in the course. Any information related to course assignments, dates, or course materials is illustrative only. For a definitive list of materials, please check the online catalog 3-4 weeks before the course start date.
Overview | Objectives | Materials | Technical Requirements | Course Requirements and Grading | Course Schedule | Academic Integrity | Accommodating Disabilites | Additional Policies
Overview
This course is designed to introduce you to key components of strategic enrollment management. The course is divided into three parts. The first part, which contains the initial three lessons, introduces core themes that permeate the class while also introducing you to field of enrollment management. The second part addresses the core activities associated within enrollment management: recruitment, admissions, financial aid, and retention. The final part of the course focuses on current trends in enrollment management.
Course Objectives
- Explore the key theoretical and conceptual frameworks that help one better understand the work conducted by enrollment managers.
- Recognize that enrollment management varies in terms of organizational structure, job functions, and required competencies among higher education institutions.
- Become familiar with the fundamentals of student recruitment, including: marketing, identifying potential students, and data-driven recruitment.
- Describe the admissions process and alternative approaches to admissions, e.g. rolling admissions vs. selective admissions and eligibility vs. holistic evaluation.
- Describe the key components of an overall tuition and aid program: tuition and fees, need-based aid programs, merit-based aid programs, and aid programs designed to increase net tuition revenue.
- Examine the complexities associated with measuring student retention, theories and models of student success, and policies and practices that can promote student success.
Required Course Materials
Most World Campus courses require that students purchase materials (e.g., textbooks, specific software, etc.). To learn about how to order materials, please see the Course Materials page. You should check LionPATH approximately 3–4 weeks before the course begins for a list of required materials.
Using the Library
Many of the University Libraries resources can be utilized from a distance. Through the Libraries website, you can
- access magazine, journal, and newspaper articles online using library databases;
- borrow materials and have them delivered to your doorstep—or even your desktop;
- get research help via email, chat, or phone using the Ask a Librarian service; and
- much more.
You must have an active Penn State Access Account to take full advantage of the Libraries' resources and service. The Off-Campus Users page has additional information about these free services.
Technical Requirements
| Operating System | Canvas, Penn State's Learning Management System (LMS), supports most recent versions of Microsoft Windows and Apple Mac operating systems. To determine if your operating system is supported, please review Canvas' computer specifications. |
|---|---|
| Browser | Canvas supports the last two versions of every major browser release. It is highly recommended that you update to the newest version of whatever browser you are using. Note: Cookies must be enabled, and pop-up blockers should be configured to permit new windows from Penn State websites. |
| Additional Canvas Requirements | For a list of software, hardware, and computer settings specifically required by the Canvas LMS, please review Canvas' computer specifications. |
| Additional Software | All Penn State students have access to Microsoft Office 365, including Microsoft Office applications such as Word, Excel, and PowerPoint. |
| Hardware | Monitor: Monitor capable of at least 1024 x 768 resolution |
| Mobile Device (optional) | The Canvas mobile app is available for versions of iOS and Android. To determine if your device is capable of using the Canvas Mobile App, please review the Canvas Mobile App Requirements. |
Student Education Experience Questionnaire (SEEQ)
During the semester you will receive information for completing the Student Education Experience Questionnaire (SEEQ). Your participation is an opportunity to provide anonymous feedback on your learning experience. Your feedback is important because it allows us to understand your experience in this course and make changes to improve the learning experiences of future students. Please monitor email and course communications for links and availability dates.
If you need technical assistance at any point during the course, please contact the Service Desk.
For registration, advising, disability services, help with materials, exams, general problem solving, visit World Campus Student Services!
Course Requirements and Grading
Grading
| Assignment Name | Location | Point/Percentage Value |
|---|---|---|
| Discussion Forums: | Total: 5 | 12 pts |
| Introductions Discussion Forum | Lesson 1 | 1 pt |
| Admit One: Last Minute Applicant Selections | Lesson 1 | 4 pts |
| Current Event: Connecting to the Pipeline, Funnel, and Iron Triangle | Lesson 2 | 4 pts |
| Admission Issues - Discussion Forum | Lesson 6, Part 1 | 3 pts |
| Lessons Learned Discussion | Lesson 12, Part 2 | N/A |
| Course-Long Discussion Forum | Every Lesson | N/A |
| Writing Assignments & Quizzes | Total: 11 | 60 pts |
| Demonstrating Competency | Lesson 3 | 4 pts |
| Importance of Characteristics Quiz | Lesson 4, Part 1 | 3 pts |
| Perception of Characteristics Quiz | Lesson 4, Part 2 | 3 pts |
| Institutional Website Analysis | Lesson 4, Part 2 | 7 pts |
| Name Buy | Lesson 4, Part 3 | 8 pts |
| Key Philosophical Issues in Admission | Lesson 5, Part 3 | 4 pts |
| Promoting Access Quiz | Lesson 6, Part 2 | 3 pts |
| Tuition Discounting, Part A | Lesson 6, Part 2 | 6 pts |
| Tuition Discounting, Part B | Lesson 6, Part 3 | 6 pts |
| Review of Retention Data | Lesson 7, Part 1 | 8 pts |
| Student Success Interventions | Lesson 7, Part 2 | 8 pts |
| Topic Exploration | Total: 5 | 28 pts |
| Selection of Topic Discussion | Lesson 4, Part 1 | 2 pts |
| Topic Exploration Check-In Discussion | Lesson 6, Part 1 | 2 pts |
| Topic Presentation Discussion | Lesson 8, Part 1 | 12 pts |
| Topics Synchronous Discussion | Lesson 8, Part 2 | 6 pts |
| Topic Reflection Paper | Lesson 8, Part 2 | 6 pts |
For additional information please refer to the Deferring a Grade page.
Course Schedule
Note: All due dates reflect North American eastern time (ET).
Lesson Breakdown
| Readings: |
Textbook
|
|---|---|
| Assignments: |
|
| Readings: |
Textbook
|
|---|---|
| Assignments: |
|
| Readings: |
Textbook
|
|---|---|
| Assignments: |
|
| Readings: |
Textbook
|
|---|---|
| Assignments: |
|
| Readings: |
Textbook
|
|---|---|
| Assignments: |
|
| Readings: |
|
|---|---|
| Assignments: |
|
Overview
Zoom at Penn State is a web conferencing tool that you can use to record both your individual and group presentations. The recorded videos can then be embedded in a Canvas assignment or discussion.
Record and Submit Your Video
To record group presentations, one member will need to schedule a Zoom meeting to work synchronously with the rest of the group. The following instructions outline how to schedule a Zoom meeting (for group work), record the meeting, publish the recording, and embed the video in Canvas.
To schedule or join a Zoom meeting, you must first download the Zoom desktop client (launcher).
Step 1: Schedule the Zoom Meeting (for Group Work)
- One member of the group will need to be the host of the meeting. The host will schedule the meeting in Zoom, send the meeting invitation to the members of the group well in advance, and publish and embed the recording.
-
So that meeting recordings are automatically added to Kaltura, when scheduling the meeting, the host should select the Settings tab in the Zoom
navigation menu, then the Recordings tab, and enable Cloud recording. Additionally, enabling automated meeting captions and transcripts for recordings is a recommended best practice. All of these settings will remain enabled for your subsequent Zoom meetings.
Step 2: Record the Zoom Meeting
- When you are in the Zoom room and ready to record, the host should select Record in the Zoom menu bar and choose to save the recording to the cloud. The recording will stop when the host selects Stop Recording or when they end the meeting.
- Cloud recordings are automatically uploaded to the host's Kaltura MediaSpace. The host will receive an email from Penn State Kaltura Support with the recording link when it is ready. Read the email carefully, and please note that viewers cannot access the link until the host publishes it as Unlisted in MediaSpace.
It's strongly recommended that the host rename the video to include the name of the assignment, your name or group name/number, and the course and semester information (such as "PADM516 SP23 Project Presentation by Group 3," or "MKTG342 SP23 Individual Introduction by Jane Smith"). Additionally, update the descriptions so that files are easier to identify in the host's Kaltura MediaSpace.
Step 3: Submit the Recording
- Before you submit the recording, please note again that viewers cannot access the recording until it is published as Unlisted in MediaSpace.
- Once your Zoom recording is set as Unlisted, go to the activity in Canvas.
- For a text-entry submission assignment, do the following:
- Select Start Assignment.
- Select the Text Entry tab.
- Select the Apps icon
in the Rich Content Editor (RCE). Note: If you do not see the Apps icon, select the three vertical dots for more options. - In the Apps drop-down, select Embed Kaltura Media. Note: You may have to select View All to find Embed Kaltura Media.
- Find the video recording and select the Embed button next to it. This will embed the video into your assignment submission in Canvas. Play the video to make sure that everything looks good.
- In the Comments text box, you can add comments for the instructor if applicable.
- Select Submit Assignment.
- For a reply to a discussion, do the following:
- Select Reply.
- Select the Apps icon in the RCE. Note: If you do not see the Apps icon, select the three vertical dots for more options.
- In the Apps drop-down, select Embed Kaltura Media. Note: You may have to select View All to find Embed Kaltura Media.
- Find the video recording and select the Embed button next to it. This will embed the video into your discussion response in Canvas. Play the video to make sure that everything looks good.
- Select Post Reply.
Zoom Resources
In case you are not familiar with Zoom, here are resources that you may find helpful:
- Zoom Quick Start Guide
- Learning Path Support (for Hosts)
- Learning Path Support (for Participants)
- Prevent and Manage Meeting Disruptions (aka Zoom-Bombing): You can find tips and settings to help prevent unwanted actions by participants.
- Tech Tutors also are offering one-on-one consultations to provide additional technical support for staff and students.
For technical questions and issues, please contact the IT Service Desk.
Academic Integrity
According to Penn State policy G-9: Academic Integrity , an academic integrity violation is “an intentional, unintentional, or attempted violation of course or assessment policies to gain an academic advantage or to advantage or disadvantage another student academically.” Unless your instructor tells you otherwise, you must complete all course work entirely on your own, using only sources that have been permitted by your instructor, and you may not assist other students with papers, quizzes, exams, or other assessments. If your instructor allows you to use ideas, images, or word phrases created by another person (e.g., from Course Hero or Chegg) or by generative technology, such as ChatGPT, you must identify their source. You may not submit false or fabricated information, use the same academic work for credit in multiple courses, or share instructional content. Students with questions about academic integrity should ask their instructor before submitting work.
Students facing allegations of academic misconduct may not drop/withdraw from the affected course unless they are cleared of wrongdoing (see G-9: Academic Integrity ). Attempted drops will be prevented or reversed, and students will be expected to complete course work and meet course deadlines. Students who are found responsible for academic integrity violations face academic outcomes, which can be severe, and put themselves at jeopardy for other outcomes which may include ineligibility for Dean’s List, pass/fail elections, and grade forgiveness. Students may also face consequences from their home/major program and/or The Schreyer Honors College.
How Academic Integrity Violations Are Handled
World Campus students are expected to act with civility and
personal integrity; respect other students' dignity, rights, and
property; and help create and maintain an environment in which all
can succeed through the fruits of their own efforts. An environment
of academic integrity is requisite to respect for oneself and
others, as well as a civil community.
In cases where academic integrity is questioned, the Policy on Academic Integrity indicates that procedure requires an instructor to inform the student of the allegation. Procedures allow a student to accept or contest a charge. If a student chooses to contest a charge, the case will then be managed by the respective college or campus Academic Integrity Committee. If that committee recommends an administrative sanction (Formal Warning, Conduct Probation, Suspension, Expulsion), the claim will be referred to the Office of Student Accountability and Conflict Response.
All Penn State colleges abide by this Penn State policy, but review procedures may vary by college when academic dishonesty is suspected. Information about Penn State's academic integrity policy and college review procedures is included in the information that students receive upon enrolling in a course. To obtain that information in advance of enrolling in a course, please contact us by going to the Contacts & Help page .
- Students are responsible for online course content, taking notes, obtaining other materials provided by the instructor, taking tests (if applicable), and completing assignments as scheduled by the instructor. As a general rule, students should plan on logging into the course at least three times per week and spending at least three hours per course credit per week on the course, e.g., if the course is three credits, the student should plan on spending at least 9-12 hours per week on the course, just as they would in a residence course.
- Students are responsible for keeping track of changes in the course syllabus made by the instructor throughout the semester.
- Students are responsible for monitoring their grades.
-
Students must contact their instructor (and teammates when working on any collaborative learning assignments) as soon as possible if they anticipate missing long periods of online time due to events such as chronic illnesses, death in the family, business travel, or other appropriate events. The instructor will determine the minimal log on time and participation required in order to meet course responsibilities. In the event of other unforeseen conflicts, the instructor and student will arrive at a solution together.
- Requests for taking exams or submitting assignments after the due dates require documentation of events such as illness, family emergency, or a business-sanctioned activity.
- Conflicts with dates on which examinations or assignments are scheduled must be discussed with the instructor or TA prior to the date of the examination or assignment.
- Students are responsible for following appropriate netiquette (network etiquette) when communicating with their instructor and classmates. For reference, see the Academic Success Kit.
- Behaviors that disrupt other students’ learning are not acceptable and will be addressed by the instructor.
-
For severe and chronic problems with student disruptive behavior, the following will be applied for resolution:
- Senate Committee on Student Life policy on managing classroom disruptions: Office of Student Accountability and Conflict Response.
- Penn State Values.
Penn State takes great pride to foster a diverse and inclusive environment for students, faculty, and staff. Acts of intolerance, discrimination, or harassment due to age, ancestry, color, disability, gender, gender identity, national origin, race, religious belief, sexual orientation, or veteran status are not tolerated and can be reported through Educational Equity via the Report Bias webpage.
Accommodating Disabilities
Penn State welcomes students with disabilities into the University’s educational programs. Every Penn State campus has an office for students with disabilities, including World Campus. The Disabilities and Accommodations section of the Chaiken Center for Student Success website provides World Campus students with information regarding how to request accommodations, documentation guidelines and eligibility, and appeals and complaints. For additional information, please visit the University's Student Disability Resources website.
In order to receive consideration for reasonable accommodations, you must contact the appropriate disability services office at the campus where you are officially enrolled, participate in an intake interview, and provide documentation. If the documentation supports your request for reasonable accommodations, your campus's disability services office will provide you with an accommodation letter. Please share this letter with your instructors and discuss the accommodations with them as early in your courses as possible. You must follow this process for every semester that you request accommodations.
Additional Policies
Note: If you are planning to graduate this semester, please communicate your intent to graduate to your instructor. This will alert your instructor to the need to submit your final grade in time to meet the published graduation deadlines. For more information about graduation policies and deadlines, please refer to Graduation at the Chaiken Center for Student Success.If you have a crisis or safety concern, mental health services are available to you as a Penn State student. Crisis and emergency contacts are available, no matter where you are located:
- Anywhere in the United States: Call the Penn State Crisis Line at 1-877-229-6400 or text LIONS to 741741. You can also contact your local crisis services or hospital for emergencies.
- Outside the United States: Please contact emergency services in your current location. You can also use the International Crisis and Emergency Services listings.
- At University Park: Assistance is available at Counseling & Psychological Services (CAPS) locations on campus.
- At a Penn State branch campus: You can search for counseling information at your campus.
For information about additional policies regarding Penn State Access Accounts; credit by examination; course tuition, fees, and refund schedules; and drops and withdrawals, please see the World Campus Student Center website.
Formal instruction will end on the last day of class. Provided that you have an active Penn State Access Account user ID and password, you will continue to be able to access the course materials for one year, starting from the end date of the academic semester in which the course was offered (with the exception of library reserves and other external resources that may have a shorter archival period). After one year, you might be able to access the course based on the policies of the program or department offering the course material, up to a maximum of three years from the end date of the academic semester in which the course was offered. For more information, please review the University Course Archival Policy.
Veterans and currently serving military personnel and/or dependents with unique circumstances (e.g., upcoming deployments, drill/duty requirements, VA appointments, etc.) are welcome and encouraged to communicate these, in advance if possible, to the instructor in the case that special arrangements need to be made.
In order to protect your privacy, course access is limited to those individuals who have direct responsibility for the quality of your educational experience. In addition to the instructor, a teaching assistant or college administrator may be provided access in order to ensure optimal faculty availability and access. World Campus technical staff may also be given access in order to resolve technical support issues.