2.1.3 Achieving Corporate Objectives

Whether the organization is seeking market leadership through low-cost, innovative products, superior quality, or some combination of all these characteristics, projects are the most effective tools to allow such goals to be achieved. As we have noted, a key feature of project management is its ability to allow firms to be simultaneously effective in the external market and internally efficient in their operations; that is, it is a great vehicle for optimizing organizational objectives, whether they incline toward efficiency of production or product or process effectiveness.