MANGT 575 Prospective Students

Another Perspective on the Strategy Puzzle

We can adopt a similar model shown in Figure 8.2.2 of the Strategy Puzzle, in which the organization’s complementarity depends upon internal reference and agreement among its Strategic Business Units (SBUs) as they link to the overall corporate strategy.  In this puzzle the corporation consists of three strategic business units (SBUs).  Each of the three SBU strategies should be consistent with the overall objectives of the corporation as well as among the SBUs.  An example of consistency between SBU and corporate strategies is the development of a vertical integration strategy.  Changes in the processing capacities both up and down stream should be purposefully determined through a strategy that is integrated and aligned between and among the corporate levels and SBUs.

figure 2

Figure 8.2.2 – Another Perspective on the Strategy Puzzle