Unit 1: Foundations of Strategy

1. Topic 1: Basic Concepts of Strategic Management

   1. Topic 1 Overview
   2. Chapter 1 and 2 Highlights
   3. The Strategic Management Process
   4. Library Resources

2. Topic 2: Goal Setting

   5. Topic 2 Overview
   6. Chapter 4 Highlights
   7. Creating an Effective Strategic Stakeholder Mission (SSM)

3. Topic 3: Situation Analysis - External Assessment

   8. Topic 3 Overview
   9. Chapter 5 Highlights
   10. The EFE Matrix
   11. Competition and the Competitive Profile Matrix (CPM)

4. Topic 4: Situation Analysis - Internal Assessment

   12. Topic 4 Overview
   13. Chapter 6 Highlights
   14. The Internal Factor Evaluation Matrix
   15. Mindsets: The Macro "How"
   16. Market Entry Modes: The Micro "How"
   17. Global Strategic Intent: Putting It All Together
   18. References

5. Lesson 5: Application of Strategic Foundation Concepts

   19. Lesson 5 Overview