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Lesson 1: Economic Foundation of Business Strategy; Basics of Supply and Demand

Lesson 1 Supplemental Activities and Recommended Materials

Lesson 1 Supplemental Videos

On this page, you will find video presentations of the topics that we covered in the lesson. They are like lecture videos. There are also videos explaining the correct answers to the exercise questions included in lesson modules. These videos are not required. However, because some students prefer learning the topics from video presentations, these videos are included in the modules.

Video Presentation—5 parts

  • L1 Part 1 (35 minutes)
  • L1 Part 2 (29 minutes)
  • L1 Part 3 (12 minutes)
  • L1 Part 4 (35 minutes)
  • L1 Part 5 (17 minutes)—further graphical explanations on the S and D summary table at the end of presentation in Part 4
  • Explanations of Lesson 1 Exercise Questions (19 minutes)
Note: Videos removed. You will have access to the videos in the actual course.

Lesson 1: Highlight Exercise Questions and Answers (Supplemental)

The videos for highlight exercise questions include answers to the highlight exercise questions given in the PDF files.

Note: Presentation file and video removed. You will have access to the file and video in the actual course.

Lesson 1: Applications—Selected Articles from The Wall Street Journal and New York Times (Supplemental)

We will try to share different recent real-world examples (articles) in the area of managerial economics for each chapter. We suggest that you read some of them to be able to see how theoretical models taught in the chapter apply in real life. You can discuss them in the discussion board, with your classmates (off the board), or if any of them raises special interests/questions, we can discuss them in our live sessions, also.

Note that subscription to Wall Street Journal and New York Times is free for Penn State students. For details, see Subscribe for Free to Wall Street Journal and New York Times in Canvas modules.

Lesson 1 Additional Practice

Additional study materials: If you want to practice more, you can solve the following exercise questions from the recommended textbook from Chapter 2:

  • 1–6, 17–19, 24, 25

Note: Solutions to these questions are given at the end of each chapter in the book.


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