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Lesson 1: Economic Foundation of Business Strategy; Basics of Supply and Demand
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Lesson 1 Supplemental Activities and Recommended Materials
Lesson 1 Supplemental Videos
On this page, you will find video presentations of the topics that we covered in the lesson. They are like lecture videos. There are also videos explaining the correct answers to the exercise questions included in lesson modules. These videos are not required. However, because some students prefer learning the topics from video presentations, these videos are included in the modules.
Video Presentation—5 parts
- L1 Part 1 (35 minutes)
- L1 Part 2 (29 minutes)
- L1 Part 3 (12 minutes)
- L1 Part 4 (35 minutes)
- L1 Part 5 (17 minutes)—further graphical explanations on the S and D summary table at the end of presentation in Part 4
- Explanations of Lesson 1 Exercise Questions (19 minutes)
Lesson 1: Highlight Exercise Questions and Answers (Supplemental)
The videos for highlight exercise questions include answers to the highlight exercise questions given in the PDF files.
Lesson 1: Applications—Selected Articles from The Wall Street Journal and New York Times (Supplemental)
We will try to share different recent real-world examples (articles) in the area of managerial economics for each chapter. We suggest that you read some of them to be able to see how theoretical models taught in the chapter apply in real life. You can discuss them in the discussion board, with your classmates (off the board), or if any of them raises special interests/questions, we can discuss them in our live sessions, also.
Note that subscription to Wall Street Journal and New York Times is free for Penn State students. For details, see Subscribe for Free to Wall Street Journal and New York Times in Canvas modules.
- Consumers Change Food-Delivery Habits WSJ 1/6/2023
- Tesla Slashes Prices in China After Deliveries Slump WSJ 1/13/2023
- The Pandemic Used-Car Boom Is Coming to an Abrupt End NYT 2/3/2023
- Rising Jet-Fuel Costs Threaten to Send Airfares Higher WSJ 2/10/2023
- Dealers and Buyers Are Both Worried Cars Are Too Expensive WSJ 2/10/2023
- Clothing Companies Lean on Retailers to Help Ease Inventory Glut WSJ 2/17/2023
- Pets Don’t Get Inflation, but They Are Feeling Its Effects WSJ 2/24/2023
- As Oil Companies Stay Lean, Workers Move to Renewable Energy NYT March 3, 2023
- Vinyl Records Outsell CDs for the First Time Since 1987 WSJ 3/17/2023
- Surging Chinese Oil Demand Pushes Shipping Costs Sharply Higher WSJ 3/24/2023
- The World Faces an Imminent Water Crisis, U.N. Warns WSJ 3/31/2023
- Coal Prices Tumble While Use of Wind Power, Solar Energy Leaps Ahead WSJ 4/7/2023
- Iraqi Oil-Pipeline Closure Supports Global Crude Prices WSJ 4/7/2023
- Tesla Reports Uptick in Vehicle Deliveries After Price Cuts WSJ 4/7/2023
- Samsung Forecasts Worst Profit in Over a Decade as Tech Slump Hits Memory Chips WSJ 4/14/2023
- PC Shipments Fall 29%, Led by Drop in Apple Devices WSJ 4/14/2023
- Home Prices in March Posted Biggest Annual Decline in 11 Years WSJ 4/28/2023
- China’s Demand for Oil Hits Record as IEA Raises Global Forecasts WSJ 5/19/2023
- For Sale: The World’s Most Expensive Hebrew Bible. Ask for Sharon WSJ 5/19/2023
- How America’s Largest Restaurant Franchisee Decides When to Raise Prices WSJ 5/26/2023
- Kohl’s, Costco, Lowe’s Sales Sluggish as Shoppers Pull Back WSJ 6/2/2023
- Oil Traders Are Unfazed by Potential OPEC+ Production Cuts WSJ 6/9/2023
- Grilling Hasn’t Been This Cheap in Years WSJ 6/16/2023
- ‘War for Talent’ at Mines Could Drive Up Cost of Energy Transition WSJ 6/16/2023
- Market Bets on Cheaper Oil, Dashing Saudi Hopes for a Price Rebound WSJ 7/7/2023
- As Greedflation Starts to Fade, Wageflation Creeps In WSJ 7/14/2023
- Home-Builder Stocks Are Booming as Homeowners Stay Put WSJ 7/14/2023
- The Supermarket Aisle Where Prices Are Still Soaring WSJ 7/14/2023
- United Pilots Would Get Raises of Up to 40% Under Preliminary Deal WSJ 7/21/2023
- California Law Threatens to Help Drive Up Bacon Prices WSJ 8/11/2023
- Weather and Wall Street Conspire to Push Up Gas Prices WSJ 8/11/2023
Lesson 1 Additional Practice
Additional study materials: If you want to practice more, you can solve the following exercise questions from the recommended textbook from Chapter 2:
- 1–6, 17–19, 24, 25
Note: Solutions to these questions are given at the end of each chapter in the book.
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