Lesson 1: Economic Foundation of Business Strategy; Basics of Supply and Demand

1. Course Overview
2. Lesson 1 Overview

3. Lesson 1.1

   3. What is Economics?
   4. Some Principles of Economics
   5. What is a Manager?
   6. What is Managerial Economics?
   7. Some Principles of Effective Management

4. Lesson 1.2

   8. Importance of Demand and Supply Analysis for Managers
   9. Markets
   10. Demand
   11. Lesson 1.2 Exercise Questions

5. Lesson 1.3

   12. Supply

6. Lesson 1.4

   13. Market Equilibrium: Supply and Demand Together
   14. Summary Results for Shifts in Demand and Supply
   15. Lesson 1.4 Exercise Questions
16. Lesson 1 Summary
17. Lesson 1 Quiz
18. Lesson 1 Supplemental Activities and Recommended Materials